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Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
Abstract of the Global B2C E-Commerce Report
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Abstract of the Global B2C E-Commerce Report

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1.) Effective decision support for E-Commerce managers …

1.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

2.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

3.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

4.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

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  • 1. FREE ABSTRACT Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions e om merc C B 2 C E- Global 010 Re por t 2 April 2010
  • 2. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions PREFACE Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. yStats.com April 2010 2
  • 3. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (1 of 11) Global B2C E-Commerce Report 2010 1. Global • Internet Users by geographic Regions, in millions, December 2009 (included in this free report) • World Internet Penetration Rates by geographic Regions, in %, December 2009 • Breakdown of Internet Users, by Region, in %, December 2009 • B2C E-Commerce Sales of Major Global Companies, in local Currency and EUR billion, 2006-2008 (included in this free report) 2. North America USA (Top Country) • 6 Key Trends in Online Retail 2010 • B2C E-Commerce Sales, by Retail and Online Travel Sales, in USD billion and % change, 2008-2013f • Development of Internet Shoppers (million) and their Percentage of Internet Users, 2006-2011f • Top 10 Internet Retailers, by Web Sales in USD billion, 2008 • Top 10 Internet Retailers by Unique Visitors and Audience Reach, February 2010 Canada • Internet Sales • Broadband Subscribers, compared to Germany, USA and the OECD, 2003-June 2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 3. Middle and South America Regional • Internet Users and Hours spent Online, September 2009 Brazil (Top Country) • B2C E-Commerce Trends: Sales and Top Players • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 3
  • 4. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (2 of 11) Global B2C E-Commerce Report 2010 3. Middle and South America (cont.) Argentina • E-Commerce Trends; incl. B2C/C2C E-Commerce Sales, in ARS billion, 2008-2010f • E-Commerce Travel Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Chile • E-Commerce Market Overview • Internet Usage and E-Commerce Trends • E-Commerce Sales, in USD million, 2008-2009 • Major Product Categories in E-Commerce, 2007 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Colombia • General E-Commerce Trends • Internet Usage and E-Commerce • Online Banking and Online Projections • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Mexico • E-Commerce Development • Internet Users and E-Commerce • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Uruguay • Major Product Categories in E-Commerce, in %, 2008 • Frequency of Online-Shopping, in %, 2008 • Preferred Online-Shop, in %, 2008 4
  • 5. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (3 of 11) Global B2C E-Commerce Report 2010 3. Middle and South America (cont.) Venezuela • Internet Usage and Penetration 4. Europe Regional • B2C E-Commerce Sales in Western Europe, in EUR billion, 2009 & 2014f • Annual Average Spending of Western European B2C E-Commerce Consumers, in EUR, 2009 & 2014f • B2C E-Commerce and Travel Sales in selected European Countries, in EUR billion, 2014f • Percentage of Households with Internet Access, in %, Q1 2007-Q1 2009 • Percentage of Households with Broadband Connections, in %, Q1 2007-Q1 2009 • Individuals using the Internet on average daily or almost every Day, in %, Q1 2009 • Internet Shoppers by Gender, ranked by Total, in %, Q1 2009 • Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009 (included in this free report) • Internet Users in CEE Countries, as % of the Population, 2008 & 2009 UK (Top Country) • Online Shopping Market Development Overview • Online Shopping Behavior of Consumers • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Austria • Development of Internet Users and its Percentage of Country Population, 2000-2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Belgium • B2C E-Commerce: Internet Sales and Webshop Numbers • Internet Shoppers by Age Groups compared to the EU27 Average, in %, 2008 (included in this free report) • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 5
  • 6. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (4 of 11) Global B2C E-Commerce Report 2010 4. Europe (cont.) Bulgaria • Internet Usage and B2C E-Commerce • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Czech Republic • Types of Goods ordered over the Internet, in % of Individuals Age 16+, Q2 2009 (included in this free report) • Internet Shoppers compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009 • Awareness of Online Shops, in %, 2008 • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, Feb. 2010 Denmark • B2C E-Commerce: General Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, Feb. 2010 Estonia • Internet Penetration and B2C E-Commerce • Broadband Market Overview Finland • Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008 • Development of Internet Shoppers, comp. to the EU27 Average, in %, 2004, 2006, 2008 & 2009 • Leading B2C E-Commerce Players • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, Feb. 2010 France • Types of Goods and Services bought Online, in % of Internet Users, May 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, Feb. 2010 • Top 10 Online Retail Sites by million Visitors, July 2008 & July 2009 6
  • 7. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (5 of 11) Global B2C E-Commerce Report 2010 4. Europe (cont.) Germany • E-Commerce of Clothing and Fashion • Value and Number of Online Purchases and Average Spending per Online Purchase, 2007-2008 • Development of Internet Users (millions) and its Percentage of Country Population, 2001-2009 • Leading B2C E-Commerce Players; by Online Sales in EUR million, 2008 • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Greece • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Hungary • Development of Internet Shoppers, compared to EU27 Average, in %, 2004, 2006, 2008, 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Ireland • Internet and Telecommunication Trends • Cross-Boarder B2C E-Commerce • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Italy • ICT and E-Commerce Industry • Types of Goods and Services bought Online, in %, 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Lithuania • B2C E-Commerce Trends 7
  • 8. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (6 of 11) Global B2C E-Commerce Report 2010 4. Europe (cont.) Macedonia • B2C E-Commerce Trends Netherlands • B2C E-Commerce: General Trends (included in this free report) • B2C E-Commerce: Sales • B2C E-Commerce: Online Shoppers • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Norway • B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Poland • Average Value of Online Transactions, in PLN, Q2 2008, Q2 2009 • Development of Internet Shoppers compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009 • Top 10 Online Shops; ranked by Net Revenue, in PLN million, 2008 • Top 10 Online Shops; ranked by Unique Visitors and Audience Reach, February 2010 • Top Clothing Internet Shops by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008 Portugal • General B2C E-Commerce Trends • Internet Usage Trends • Internet Usage Indicators compared to the EU, 2004-2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Romania • B2C E-Commerce Trends • Online Shopping Trends 8
  • 9. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (7 of 11) Global B2C E-Commerce Report 2010 4. Europe (cont.) Russia • B2C E-Commerce Trends: Market Development • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Slovakia • Internet Usage Indicators, compared to the EU, 2004-2008 • Online Shopping Trends • Top 3 Product Groups purchased online in E-Commerce, in % of Respondents, 2009 Spain • Internet Usage and Internet Shopping Habits, 2008 • B2C E-Commerce Growth, Q2 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Sweden • Internet Usage: Broadband, Internet Banking, Shopping (included in this free report) • B2C E-Commerce: Sales and Online Payments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Switzerland • Online Grocery Shopping, total and average Spending, 2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Turkey • B2C E-Commerce Sales, Volume of Transactions, in YTL million, 2008 • Development of Internet Users (million) and its Percentage of Country Population, 2000-2008; Share of Internet Shoppers of Internet Users, in %, 2008 (included in this free report) • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 9
  • 10. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (8 of 11) Global B2C E-Commerce Report 2010 4. Europe (cont.) Ukraine • Internet Usage, Access and Demographic Trends • Leading B2C E-Commerce Players; by Assortments (included in this free report) • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 5. Asia Regional • Asia Pacific Region and Individual Country Growth by unique Visitors, Sep. 2008-Sep. 2009 Japan (Top Country) • E-Commerce Trends: Sales and Products • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Azerbaijan • E-Commerce Trends China • Online Shopping Market Trends • Transaction Size of the Online Shopping Market, in RMB billion, 2007-2012f • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Hong Kong • General B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 10
  • 11. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (9 of 11) Global B2C E-Commerce Report 2010 5. Asia (cont.) India • E-Commerce Trends: General Overview • E-Commerce Trends: Shoppers and Online Purchases • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Indonesia • General B2C E-Commerce Trends (included in this free report) • Web Portal for Online-Shopping • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Israel • General B2C E-Commerce Trends • Internet Usage • Cross-Boarder B2C E-Commerce • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Malaysia • General B2C E-Commerce Trends (included in this free report) • B2C E-Commerce Sales, in USD billion, 2009 • Major Product Categories in E-Commerce, in %, 2009 • News about eBay.com.my Philippines • E-Commerce Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 11
  • 12. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (10 of 11) Global B2C E-Commerce Report 2010 5. Asia (cont.) Saudi Arabia • E-Commerce Trends • E-Commerce Transactions in the Middle East • E-Commerce Growth in the Middle East • B2C E-Commerce Spending, 2008 • Broadband Penetration in the Middle East • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 South Korea • Current Trends in Online Shopping • B2C E-Commerce by Products, in KRW billion and in %, Q4 2008-Q2 2009 (included in this free report) • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Taiwan • B2C E-Commerce Trends; incl. Sales, in USD billion, 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 • News about Taobao.com Thailand • B2C E-Commerce Trends, incl. Sales in THB billion, 2008-2009 (included in this free report) • B2C E-Commerce Trends, incl. Sales Growth and Major Players • Product Categories in E-Commerce, by B2B, B2C and B2G, in %, 2009 • Website of the Department of the Business Development for E-Commerce Service • News about Rakuten / TARAD.com • News about Thai Airways • News about True Corp • News about PayPal 12
  • 13. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Table of Contents (11 of 11) Global B2C E-Commerce Report 2010 6. Oceania / Australia Australia • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 • News about Graysonline.com • News about Ebay.com.au New Zealand • General B2C E-Commerce Trends • Online Shopping Trends 7. Africa Egypt • Internet and E-Commerce Trends South Africa • Online Shopping Trends • Retail and B2C E-Commerce Trends • General B2C E-Commerce Trends • Mobile Trends in Africa • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 (included in this free report) • News about Kulula.com 13
  • 14. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Asia was the leading geographic region in terms of Internet users in December 2009, reaching 764 million. Global: Internet Users by geographic Regions, in millions, December 2009 Asia 764 Europe 426 North America 260 Latin America / Caribbean 187 Africa 86 Middle East 58 Oceania / Australia 21 0 100 200 300 400 500 600 700 800 900 in millions Source: Internet World Stats, December 2009 14
  • 15. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In 2008, Amazon was the biggest online retailer with sales of EUR 13 billion (+29%), followed by the Otto Group with EUR 5.5 billion (+12.5%). Global: B2C E-Commerce Sales of Major Global Companies, in local Currency and EUR billion, 2006-2008 Web Sales (bln) Web Sales (bln) Growth in Growth in Fiscal Local Local Country Local Company of Origin year Currency Currency Currency ended % % 2008 2007 2006 2008 2007 2006 08 vs. 07 07 vs. 06 1. Amazon 1 USA Dec. 31 € 13.098 10.842 8.537 US $ 19.166 14.835 10.711 +29.2 +38.5 2. Otto Group 2 Germany Feb. 29 € 5.500 4.889 4.048 € 5.500 4.889 4.048 +12.5 +20.8 3. Staples 3 USA Feb. 02 € 5.262 4.093 3.905 US $ 7.700 5.600 4.900 +37.5 +14.3 4. Office Depot 3 USA Dec. 30 € 3.280 3.581 3.427 US $ 4.800 4.900 4.300 -2.0 +14.0 5. Dell 3 USA Feb. 01 € 3.280 3.069 3.108 US $ 4.800 4.200 3.900 +14.3 +7.7 6. Arcandor 2,4, 5 Germany Sep. 30 € 3.500 3.000 n.a. € 3.500 3.000 n.a. +16.7 n.a. 7. Hewlett-Packard 3 USA Oct. 31 € n.a. 2.485 2.471 US $ n.a. 3.400 3.100 n.a. +9.7 8. Tesco UK Feb. 24 € 2.393 2.339 1.792 GBP 1.900 1.600 1.221 +18.8 +31.0 9. OfficeMax 3 USA Dec. 29 € 2.119 2.339 2.232 US $ 3.100 3.200 2.800 -3.1 +14.3 10. Apple 3 USA Sep. 27 € 2.460 1.973 n.a. US $ 3.600 2.700 n.a. +33.3 n.a. Notes: 1 Includes marketplace, 2 Online demand; 3 Internet Retailer estimate; 4 Includes online services (travel) ; 5 Filed for bankruptcy in June 2009 Calculations from local currency to Euro are made using the average exchange rates of the corresponding years eBay (USA), Rakuten (Japan) and Taobao (China) are not included Source: yStats.com 15
  • 16. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Moreover, Norway (70%) was also the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%). Europe: Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009 2004 2006 2008 2009 2004 2006 2008 2009 Norway n/a n/a n/a 70 Slovenia 8 13 18 24 UK 37 45 57 66 Poland 5 12 18 23 Denmark 42 55 59 64 Spain 8 15 20 23 Netherlands n/a 48 56 63 Latvia 3 8 16 19 Sweden 43 55 53 63 Estonia 6 7 10 17 Luxembourg 40 44 49 58 Cyprus 4 7 9 16 Germany 37 49 53 56 Hungary 4 7 14 16 Finland 33 44 51 54 Portugal 5 7 10 13 France n/a 22 40 45 Italy n/a 9 11 12 Iceland n/a n/a n/a 44 Croatia n/a n/a n/a 10 Austria 19 32 37 41 Greece 1 5 9 10 EU27 Average 20 26 32 37 Ireland 14 28 36 37 Lithuania 1 4 6 8 Belgium n/a 19 21 36 Bulgaria 1 2 3 5 Malta n/a 14 22 34 Serbia n/a n/a n/a 5 Slovakia 10 11 23 28 Macedonia n/a n/a n/a 5 Czech Republic 5 13 23 24 Romania 0 1 4 2 Note: Percentage of individuals aged 16-74; The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter. Source: Eurostat, March 2009, December 2009 16
  • 17. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions 35% of the Belgian population aged 25-34 were Internet shoppers in 2008, while the EU27 average was 47%. Belgium: Internet Shoppers by Age Groups compared to the EU27 Average, in %, 2008 22 16-24 41 35 25-34 47 28 35-44 Belgium 40 19 45-54 31 EU27 12 55-64 20 5 65-74 9 0 5 10 15 20 25 30 35 40 45 50 in % Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet Source: Eurostat, March 2009 17
  • 18. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Furthermore, “Clothes, Footwear and Fashion” (32%) was the major product category in Q2 2009, according to the Czech Statistical Office. Czech Republic: Types of Goods ordered over the Internet, in % of Individuals Age 16+, Q2 2009 Clothes, Footwear, Fashion 32,3% Electronics 26,6% Books, Magazines, Textbooks 20,8% Cosmetics 18,4% Domestic Appliances 17,1% Sports Goods 17,1% Mobile Phones 11,6% Other Household Goods 10,5% Movies, Music 8,7% Toys 8,6% Camera and Accessories 6,5% Computer Software 5,9% Computer and Console Games 5,5% Computers and Hardware 4,7% Food, Groceries 3,3% Medicine 2,1% Other Goods 11,1% 0% 5% 10% 15% 20% 25% 30% 35% in % Source: Czech Statistical Office, 2009 18
  • 19. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Convenience and flexibility for consumers are the main reasons for the substantial growth in online shopping in recent years. Netherlands: B2C E-Commerce: General Trends More and more Dutch consumers are shopping online. This spring, nearly three-quarters of the 11.8 million internet users in the Netherlands said they had purchased a product online. Just over two-thirds of them are frequent online shoppers, and had bought a product online in the three months preceding the survey. This is more than half of internet users. In 2002, only two out of ten internet users were frequent online shoppers. Convenience and flexibility for consumers are the main reasons for the substantial growth in online shopping in recent years. Seven out of ten internet users who bought products online said the main reason for doing so were convenience, saving time and shopping when its suited them. In addition they can buy products which are often not available in the areas where they live. Lower prices and a wider range of products to choose from are also important reasons for people to shop online. The most frequently mentioned online purchase is holiday accommodation. This is followed by theatre, concert and festival tickets, books and magazines, clothing, and sports items. Consumers who had bought a product online in the three months preceding the survey had often done this more than once. More than three-quarters of this group said they had bought items via the web between 1 and 6 times. The remaining quarter had done so more than 6 times in the previous three months. Just over four in ten shoppers spent a total of 100 and 500 euro. One in three spent less, and just under a quarter said they spent more. Although more people are shopping online, total turnover in this branch is still relatively low, at just over 4 billion euro. At the time of the survey, 90 percent of all 12-75 year-olds in the Netherlands had home access to the internet, which means the medium is now firmly entrenched in Dutch society. Eighty-five percent of this group even have a broadband connection. European figures show that the Netherlands leads the field in this respect. Mobile internet access is also gaining popularity very quickly in the Netherlands. In 2009, three out of ten internet users said they had used a mobile web connection. In 2007 this was only two out of ten. Most people use mobile phones and laptops for mobile internet access. Source: Statistics Netherlands, October 2009 19
  • 20. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions The use of Internet banking in Sweden increased by +6% since 2008 and reached 71% in November 2009. Sweden: Internet Usage: Broadband, Internet Banking, Shopping Broadband more common in Swedish homes During spring 2009 a total of 89 percent of all individuals aged 16-74 had access to the Internet at home, a slight increase compared with last year. However, fast Internet connections increased sharply. The percentage of individuals with access to broadband at home increased from 74 percent in 2008 to 83 percent during 2009. At the same time that more gained access to broadband at home, the percentage of individuals that use the Internet regularly increased. During 2009 a total of 86 percent of individuals aged 16-74 used the Internet at least once a week compared to 83 percent one year ago. The increase is especially clear among women. More people do banking over the Internet The three most common areas of Internet usage among individuals is sending and receiving e-mail, searching for information about goods and services and using an Internet bank. There was a 5 percent increase in the use of e-mail and a 6 percent increase in the use of Internet banking since 2008 to 83 percent and 71 percent, respectively. The percentage of individuals that used the Internet to search for information about goods and services increased slightly to 77 percent. This increase was mainly among women. Big increase of individuals shopping over the Internet After standing still for two years, the percentage of individuals that have purchased goods and services over the Internet increased again. In 2009 63 percent indicated that they ordered goods or services over the Internet during the last 12 months, the corresponding percentage in 2008 was 53 percent. There are big differences among the age groups as regards the inclination to shop over the Internet. The group of persons aged 25-34 reported that 82 percent had shopped over the Internet during the last year while the corresponding percentage for those aged 65-74 was 23 percent. There are a slightly higher percentage of men than women that have shopped over the Internet in the past year, 65 percent compared to 61 percent, respectively. Source: Statistics Sweden, November 2009 20
  • 21. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions The number of Internet users totaled 27 million in 2008, accounting for 35% of total population in Turkey. Turkey: Development of Internet Users (million) and its Percentage of Country Population, 2000-2008; Share of Internet Shoppers of Internet Users, in %, 2008 50 40% 35% 45 35% 40 30% Percentage of Country Population Number of Internet Users (million) 35 25% 23% 22% 25% 30 27 25 20% 14% 19 20 17 15% 16 15 9% 10 10% 6% 10 5% 4% 6 4 5% 5 3 3 0 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 Number of Internet Users Percentage of Country Population It is estimated that the share of Internet shoppers (of internet users) reached 10% in 2008. Source: Compiled from Telecommunication Authority 21
  • 22. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions The online shopping transaction value for “Clothes and Fashion” in South Korea was KRW 833 billion in Q2 2009 (+ 4% vs. Q1 2008). South Korea: B2C E-Commerce by Products, in KRW billion and in %, Q4 2008-Q2 2009 2008 2009 Change Rate From the From the same From the same Q4 Q1 Q2 previous Quarter of the half of the Quarter previous Year Previous year Total 4,780 4,693 4,843 3.2 11.0 8.4 Clothes, Fashions and related Goods 875 799 833 4.3 12.1 11.1 Travel Arrangement & Reservation Services 653 586 602 2.7 -15.2 -14.7 Computer & computer-related Appliances 439 513 466 -9.1 24.2 21.4 Household Goods, Motor Vehicle Parts & 457 389 463 19.2 13.8 2.0 Accessories Food & Beverages 265 304 304 0.1 29.6 31.1 Books 223 270 220 -18.3 13.3 13.7 Sports & Leisure Appliances 169 148 216 46.0 44.5 29.4 Agricultural & Fishery Products 128 146 133 -9.1 30.9 19.4 Software 29 34 29 -14.5 6.0 5.7 Source: Korea National Statistical Office 22
  • 23. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions In 2008, total B2C E-Commerce sales in Thailand were about THB 76 billion, and a growth of +76% was expected for 2009. Thailand: B2C E-Commerce Trends, incl. Sales in THB billion, 2008-2009 In Thailand, online-shopping is not as established as in the US or Europe. However, it showed growth rates of +30-40% between 2005 and 2008. For the future, there is a high growth potential in the industry. According to expert estimates, total B2C E-Commerce sales were about THB 76 billion in 2008, and a growth rate of +76% was expected for 2009. For example, the online shop of True – one of ten big online market places in Thailand – attracted an average of 160 thousand visitors per day, while this number only was 80 thousand in 2008 and 50 thousand in 2007. For the year 2010, double-digit growth rates are expected, mainly due to the increasing usage of smartphones and the increasing trust of the consumers in the security of Internet transactions. Furthermore, a demographic change was observed in Thai Internet access: More and more older people access the Internet as a platform for information and communication purposes, and they usually account for a higher purchasing power than young people. Moreover, increasing Internet usage can be observed in the rural regions of Thailand, for example in the relatively poor North-East. This development could also result in increasing B2C E-Commerce sales. At the moment, the most popular online goods are clothing, consumer electronics and services. Automotive sales via the Internet are also said to have a high potential. Source: GTAI, February 2010 23
  • 24. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Kalahari.net was the leading B2C E-Commerce player in terms of unique monthly visitors in South Africa (570,000 in February 2010). South Africa: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010 Leading B2C E-Commerce Players Leading B2C E-Commerce Players by Unique Visitors by Audience Reach kalahari.net 570 kalahari.net 6,9 w oolw orths.co.za 100 w oolw orths.co.za 1,3 incredible.co.za 93 incredible.co.za 1,1 exclusivebooks.com 53 exclusivebooks.com 0,6 pnponline.co.za 43 pnponline.co.za 0,5 0 100 200 300 400 500 600 700 0 2 4 6 8 in thousand in % Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Ranking based on company list of previous chart. Selected online players with high traffic may not be included. Source: Google 24
  • 25. FREE ABSTRACT RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Questions? Please feel free to contact us at anytime. Copyright of cover picture by Fotolia.com

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