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Business Model Generation
 

Business Model Generation

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MBA Presentation on Osterwalder & Pigneur's Business Model Generation

MBA Presentation on Osterwalder & Pigneur's Business Model Generation

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    Business Model Generation Business Model Generation Presentation Transcript

    • BUSINESS MODELAS DEFINED BY OSTERWALDER AND PIGNEUR“A business model describes the rationale of how an organization creates, delivers, and captures value”
    • BUSINESS MODELAS DEFINED BY OSTERWALDER AND PIGNEUR “A business model…show[s] the logic of how a company intends to make money.”
    • There are nine essential andinterrelated parts within any business covering “customers, offer, infrastructure and financial viability”
    • THE 9 BUILDING BLOCKS1 CUSTOMER SEGMENTS 2 VALUE PROPOSITIONS• Group of people a company • Products and services that targets and chooses to serve create value for the specified Customer Segment• Distinctly segmented based on common needs/attributes • Either solve a customer problem or satisfie a customer• Heart – “For whom are we need – “What value do we creating value?” deliver to the customer?• Mass? Niche? Segmented? Diversified? Multi-sided markets? • Newness? Performance? Customization? Convenience/ Usability? Brand? Price?
    • THE 9 BUILDING BLOCKS3 CUSTOMER SEGMENTS 4 CUSTOMER RELATIONSHIPS• Customer Touch Points • Types of relationships utilized to deliver a Value established with a specific Proposition Customer Segment• Finding the right mix/match • Motivated by Customer between Channel Types and Acquisition/ Customer Phases is crucial – “Through Retention/ Boosting Sales – which Channels do our “What type of relationship Customer Segments want does each of our Customer to be reached?” Segments expect us to• Partner/Own/Indirect/Direct with establish and maintain with Awareness/Evaluation/ them?” Purchase/Delivery/After Sales • Personal Assistance? Self-service? Automated services? Co-creation?
    • THE 9 BUILDING BLOCKS5 REVENUE STREAMS 6 KEY RESOURCES• Cash Earnings generated • Most important assets from each Customer Segment required to make the business model work• Transaction vs. Recurring Revenues , Fixed vs. Dynamic • Allow the company to create Pricing - “How much does and offer a Value Proposition, each Revenue Stream reach markets, maintain contribute to overall Customer relationships, and revenues?” earn revenues – “What Key Resources do our Value• Asset Sale? Usage Fee? Subscription Fee? Lending/Renting/Leasing? Propositions require?” Licensing? Brokerage Fees? Advertising? • Physical? Intellectual? Human? Financial?
    • THE 9 BUILDING BLOCKS7 KEY ACTIVITIES 8 KEY PARTNERSHIPS• Most important activities • Most important network required to make the business of suppliers / partners model work required to make the business model work• Routine/critical tasks that engage customers and turn a • Motivated by optimization and profit – “What Key Activities economy of scale/ Reduction do our Value Proposition of risk/ Acquisition of require?” particular resources – “Who• Production? Problem solving? are our Key Partners? Who Platform/Network? are our key suppliers?” • Strategic Alliance? Coopetition? Joint Venture? Buyer-Supplier?
    • THE 9 BUILDING BLOCKS9 COST STRUCTURE• All/Most important costs incurred to operate a business model• Cost-driven vs. Value-driven Cost Structures – “What are the most important costs inherent in our business model?”• Fixed costs? Variable costs? Economies of Scale? Economies of Scope?
    • A flexible template for capturing, analyzing, and creating a shared languagebetween the 9 building blocks of a business model
    • THE BUSINESS MODEL CANVAS
    • THE BUSINESS MODEL CANVAShttp://www.businessmodelgeneration.com/toolbox
    • BUSINESS MODEL GENERATION Plot the Understand Find the Regularly re- Review & RebuildWall Poster Design & Execute Sketch & Post Canvas on a and sketch pattern*/s assess Poster & put out business that best suit viability & on the wall model using your business future promise then design with a SWOT drawings & within each of moveable your own Mobilize the 9 and post-its rebuild design Design & as necessary Understand Implement Manage * “ U N BU N D L E D ” BU S I N E S S M O D E L / T H E LO N G TA I L / M U LT I - S I D E D P L AT F O R M / “ F R E E ” B U S I N E S S M O D E L / “ O P E N ” B U S I N E S S M O D E L
    • HTTP : / / WWW. BUSINESSMODELGENERATION . COM/ BE STRATEGIC.