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Nuffnang Blogopolis 2011 - Bloggers working with brands
 

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  • Who we areWhat we doHow we do itBlended search ideas…
  • Blog based content can appear anywhere in SERPSocial integration is now critical for brands, and the opportunity to leverage influencers is important. We pay you to reach our consumers.
  • Who we areWhat we doHow we do itBlended search ideas…
  • Talk about the campaign brief, plan and objectives – touch on results
  • Talk about the campaign brief, plan and objectives – touch on results

Nuffnang Blogopolis 2011 - Bloggers working with brands Nuffnang Blogopolis 2011 - Bloggers working with brands Presentation Transcript

  • Engaging With Brands
    NuffNang Blogopolis 2011
    Andrew Hughes – SEO Director
    30thJuly 2011
  • Our Adventures Today
    • Who are Reprise Media & what we do
    • Why are we interested in bloggers (search and social)
    • Some previous campaigns
    • How we consider bloggers
    • What we expect
    • How you can improve your blog/site
    • A Bloggers cheat sheet
  • Who are Reprise Media?
  • Why the interest in bloggers?
    4
    Google Images
    Organic Listings
    In SERP Places Listings
    Organic Listings
    Google News
    Google Paid Ads
    Google Video
  • Where do you fit in the digital mix?
  • 7
    What have we done with bloggers & influencers?
  • Target – Stella McCartney
    8
  • KIA – GetMoreValue
    9
  • 10
    How do we choose bloggers & websites?
  • We score you… digitally
    • We manually review your website
    • We look at how much of your content is indexed in search engines
    • We look at who links to your site
    • We use tools like: OpenSiteExplorer (SEOMoz), Pagerank checkers to see what the search engines think
    • We look at comments
    • We look at the context of your content
    • We look at your engagement in social circles (fans/followers)
    11
  • What we want in a sponsored post
    • We will provide you with a topic, areas that we would prefer that you focus on
    • For us it is important that you spend some time making sure that the page is as good as it can be:
    • Right Title
    • Right Page Name
    • Structure of page (H1>H3)
    • Images with Alt Text
    • Links from the right text
    • We will sometimes also raise awareness of your posts in other channels – so it has to look great.
    12
  • How to improve your site?
    • Install webmaster tools
    • Fix errors!!!
    • Site speed
    • Self host on a domain – not on WP/Blogger
    • Buy / create / use a good theme
    • Maintain good standards for all of your content
    • Use a professional (journalistic?) tone
    • Don’t use content multiple sites if possible (sometimes unavoidable)
    • Use categories for posts effectively
    • Use your social assets to promote your posts
    13
  • A bloggers cheat sheet
    • Domains: Lots of suppliers, but choose a big brand Eg. Melbourne IT/GoDaddy
    • Self Host! - Wordpress Hosting & Wordpress Info
    • Install WMT: Google/Bing/Yahoo & fix errors
    • Socially enable your site – Facebook like / Google + / Twitter - plugins
    • Target your audience global or AU – use keyword research through Google Keyword Tool
    • Google webmaster site guides
    • It is VERY cheap to outsource – just brief it well: Odesk | Freelancer.com
    • Do the extra bit… as our clients LOVE it
  • Andrew Hughes
    SEO Director
    http://www.reprisemedia.com.au
    @y0z2a
    http://searcheverywhere.net
    http://www.slideshare.net/y0z2a