my proposal defence
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this is my most recent work. this slide was used in my proposal defence, the doctors need bullets on the slides, that's why there are too many words in it. however, i have use animation, color ...

this is my most recent work. this slide was used in my proposal defence, the doctors need bullets on the slides, that's why there are too many words in it. however, i have use animation, color changing and underline to show the key point (you can see it only after you download it).

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    my proposal defence my proposal defence Presentation Transcript

    • Proposal Defense
      • Rule Number One: don’t say thank you to express the end of a presentation.
      • Rule Number Two: use academic language – You can’t lie with this language as usual.
      Thank you
    • INTERNET USE FOR TOURISM (IUT): An investigation of travel related internet use behavior of international college students
    • Table of Content
      • Generalities of the Study
      • Review of Related Literature and Studies
      • Research Framework
      • Research Methodology
      • Question and Answers
    • CHAPTER 1: Generalities of the Study
      • Introduction
      • Background of the study
        • Online tourism and its evolution
        • Online tourism behavior
        • International student tourist
      • Statement of the problem & Research objectives
      • Scope of the research & Limitation of the research
      • Significance of the study
    • Introduction: what draws me to conduct this research?
      • How many people are there really use IUT? Not only for Air ticket or hotel booking, but also for information gathering and trip planning . then, we will understand how much the tourism industry was influenced by internet.
      • Difficulty of online statistics.
        • Why not just compare the “number of click” to “tourist arrival”?
          • What is “one click” still under discussion.
          • Too many websites, blogs, from many different countries.
      • Internet is in their blood: younger generation
    • Background of the study: Tourism website evolution & Online tourism behavior
      • Simple and isolated
      • Interactive and integrated
      • Linked and dynamic
      • Online ordering/booking
      • High-level, full-function and comprehensive
      • Access useful and up-to-date information
      • Asks questions
      • Search for tourist product catalogues
      • Online bookings
      • Online payments
      • Passively get travel information
    • Background of the study: International student tourist
      • Economic impact of youth travel is significant for the global tourism industry
      • Usually appreciate change in their environments
      • Greater amount of disposable time
      • Relative absence of responsibility
      • Lack of mental and physical constraints
      • They have received little attention in tourism research
    • Statement of the problem & Research objectives
      • RQ1: What are the factors that influence the international college student to employ IUT ?
      • RQ2: To what extent the international college student are involved in IUT ?
      • RQ3: What constitutes appealing feature in a tourism related website for international college student users?
      • To identify the factors influencing international college student (ICS) to use internet in their decision making behaviors.
      • To describe the internet use for tourism (IUT) behavior of ICS.
      • To identify the relationship between the intensity of IUT and users’ characteristics
      • To understand the essential elements in developing the marketing of IUT.
    • Scope of the research
      • Assumption University
      • Undergraduate students. Both Hua Mak campus and Suvarnabhumi campus
      • Summer school students
      • Their most recently trip
      • Influencing factors & intensity of IUT
      • Survey research using questionnaire
      • 95% level of certainty
      • The nature of AU students may different from other international college students in Thailand
      • Summer term students, may have different level of travel desire and different IUT behaviors from other students
      • Students may pay little attention due to Summer school
      • Memory error
      & Limitation of the research
    • Significance of the study: who will benefit from this study?
      • To create awareness in Thailand tourism industry of the student’s IUT
      • Enable the marketers to realize the dynamism of ICS in tourism industry
      • To help develop appropriate marketing measures
      • Better improvement of web design features
    • CHAPTER 2: Review of Related Literature and Studies
      • Intensity of IUT
      • Mathieson & Wall Model on Five-Stage Process of Travel-Buying Behavior
      • Empirical studies and critical analysis
    • Intensity of IUT
      • Bonn, Furr and Hausman (2000)
        • Request destination information
        • Purchase travel-related services.
      • Cheyne, Downes and Legg (2005)
        • Gathering general information
        • Planning trips
        • Arranging trips.
    • Mathieson & Wall Model on Five-Stage Process of Travel-Buying Behavior Tourist Profile: Socioeconomic and behavioral characteristics Trip features Trip distance Trip pressure Trip cost Domestic pressure Party size Trip duration Confidence in travel intermediaries Perceived risk and uncertainty of travel Travel desire Information search Image of Destination (+ or -) Information search continued Assessment of travel alternatives Travel decisions Travel arrangements Travel experience and evaluation Travel Awareness Destination resources and characteristics Primary resources Tourist facilities and services Political and economic and social structure Geography and environment Infrastructure Internal accessibility
    • Empirical studies and critical analysis
      • Bonn, Furr and Hausman (2000): Using Internet Technology to Request Travel Information and Purchase Travel Service: A Comparison of X’ers, Boomers and Mature Market Segments Visiting Florida .
      • Cheyne , Downes and Legg (2005): Travel Agent vs. Internet: What Influences Travel Consumer Choices?
      • Hyde and Lawson (2003): The Nature of Independent Travel .
      • Lu and Lu (2004): Development, Distribution and Evaluation of Online Tourism Services in China .
      • Kim, Jogaratnam and Noh (2006): conducted the research of Travel Decisions of Students at a US University: Segmenting the international market .
    • Bonn, Furr and Hausman (2000): Using Internet Technology to Request Travel Information and Purchase Travel Service: A Comparison of X’ers, Boomers and Mature Market Segments Visiting Florida .
      • Age group had definite influence on IUT.
      • Baby Boomer traveler, are more likely to use internet as a tool of travel
    • Cheyne, Downes and Legg (2005): Travel Agent vs. Internet: What Influences Travel Consumer Choices?
      • The tourists, who visited the destination for the second time , intended to use internet
        • Might reflect a subjective view of the sampling group
        • The target of this research is not student
      • Language is an important factor that influences the IUT behavior
    • Hyde and Lawson (2003): The Nature of Independent Travel .
      • Only a minority of FIT has a plan on attractions, activities or travel route
      • Most of the planning activities occurred after arrival to the destination.
      • The main source of their information was travel guides and brochures .
    • Lu and Lu (2004): Development, Distribution and Evaluation of Online Tourism Services in China .
      • The main respondent of this research are students .
      • Success factors of website
        • Helpful, up to date information
        • High speed search
        • Good interaction functions between users and users and suppliers are the top three
      • Dissatisfy factors
        • Slow searching speed
        • Lacking of useful information
        • Lacking of trust
      • Difficulties such as low internet access speed and high fees dominate
    • Kim, Jogaratnam and Noh (2006) conducted the research of Travel Decisions of Students at a US University: Segmenting the international market .
      • Target: US university student travelers
      • The student market is substantially concrete enough to provide the detailed studies
      • Seven push and six pull factors
    • CHAPTER 3: Research Framework
      • Theoretical framework
      • Conceptual framework
    • Theoretical framework Tourist Profile: Socioeconomic and behavioral characteristics Trip features Trip distance Trip pressure Trip cost Domestic pressure Party size Trip duration Confidence in travel intermediaries Perceived risk and uncertainty of travel Travel desire Information search Image of Destination (+ or -) Information search continued Assessment of travel alternatives Travel decisions Travel arrangements Travel experience and evaluation Travel Awareness Destination resources and characteristics occupation , education , net income and age are taken out. nationality , student’s identification number (ID) , Grade Point Average (GPA) , disposable money , total family income , living party , weekday internet use , weekend internet use , and push factors are added. IUT related Travel Awareness Key characteristics of the destination Travel desire IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool Tourist Profile: Socioeconomic and behavioral characteristics IUT related Travel Awareness Trip features Destination resources and characteristics Trip distance Trip cost Party size Trip duration Confidence in IUT Key characteristics of the destination Primary resources Tourist facilities and services Political and economic and social structure Geography and environment Infrastructure Internal accessibility
    • Conceptual framework
      • Research objectives
        • To identify the factors influencing international college student (ICS) to use internet in their decision making behaviors.
        • To describe the internet use for tourism (IUT) behavior of ICS.
        • To identify the relationship between the intensity of IUT and users’ characteristics.
        • To understand the essential elements in developing the marketing of IUT.
      Tourist Profile Gender Nationality Student ID GPA Disposable money Total family income Living party Weekday internet use Weekend internet use Push factors Characteristics of the destination IUT related Travel Awareness Travel desire Trip features Trip distance Travel party Familiar about the trip Trip duration Trip cost Transportation Confidence in IUT Intensity of IUT Not use IUT at all IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool
      • Factors that influence confidence of IUT
      • Rich information (a large amount of helpful, up-to-date and attractive information)
      • Personalization
      • Disintermediary (good interaction between users, and users and suppliers)
      • Unbiased advice
      • First language
      • Refinement page and interface design
      • High speed search
      • Ability to deal with complex
      • IUT related travel awareness
      • Advertising and promotion from internet
      • Travel literature from internet
      • Suggestion/reports from other travelers from internet (Blogs, Chat room)
      • Travel related website’s suggestions and recommendations
    • CHAPTER 4: Research Methodology
      • Respondents and sampling procedures
      • Collection of data/gathering procedures
      • Pre-test
      • Statistical treatment of data
        • Descriptive statistics
        • Influential statistics
    • Respondents and sampling procedures Research Instrument: self-administered questionnaire Target Population: 17,798 undergraduate AU students Sample Size: 381 Sampling Method : non-probability sampling Pre-test: 30 tour operators
    • Collection of data/gathering procedures
      • Totally 400 questionnaires will be distributed
      • Distribute 300 questionnaires by hand in Assumption University ( 200 in Hua Mak campus and 100 in Suvarnabhumi campus ).
      • Another 100 questionnaires will be distributed through Email to reach the students who do not take summer school .
      • The collection period is within April, 2008 .
    • Pre-test Intensity of IUT Not use IUT at all IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool
    • Statistical treatment of data: Descriptive statistics
      • Tourist profile
      • Factors that influence confidence of IUT
      • Intensity of IUT
      • Ranking questions
      • Questions has more than one answer
    • Statistical treatment of data Influential statistics
      • Chi-square test will be conducted to analyze the influence of nominal scale variables to the IUT behaviors (gender, nationality, push factors, pull factors, travel party and transportation)
      • ANOVA will be conducted to analyze the influence of interval scale variables on the IUT behaviors ( Student ID, GPA, disposable money, total family income, living party, weekday internet use, weekend internet use, travel desire, frequent traveler, spend per year, trip distance, familiar about the trip, trip duration, trip cost and confidence in IUT)
    • Question and Answers