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Xyo App Search Report USA July 2013 - How users search for iPhone, iPad, Google Play (Android), Windows Phone apps and games

by on Aug 09, 2013

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Welcome to the 1st edition of Xyo’s App Search Report. In this unique report series we provide actionable know-how for app marketers to drive their data-driven app search marketing on the Apple App ...

Welcome to the 1st edition of Xyo’s App Search Report. In this unique report series we provide actionable know-how for app marketers to drive their data-driven app search marketing on the Apple App Store, Google Play and Windows Phone Marketplace.


At the last Google I/O Ankit Jain, Head of Search and Discovery for Google Play, disclosed that “for the average app, search actually makes up the vast majority of installs.” He went on to describe two kinds of search queries - “categorical” and “navigational”.

It was the first time an official from the big app stores disclosed any relevant data on user app search behavior.

Yet, so while the importance of app search as part of app discovery bas been established, there’s hardly any publicly available data beyond Jain’s statement.

With this report series we aim to change that and particularly help the long-tail of indie developers to use app search marketing know-how to their advantage.

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