This presentation is from the Business of Community Networking conference (#bocn) delivered by Lena L. West in March 2009, Boston, MA.
You can't "go viral" without groups of people sharing your marketing material. You can't get groups to share your marketing material without "going viral". Viral marketing is oft misunderstood and yet contains valuable leverage for marketers and business owners. Lena L. West is an award-winning social media consultant, blogger, speaker, journalist and technologist and in this session she will teach you:
* the three things you need to kickstart your viral mojo
* a handful of things you'll need to know along the way to "course correct"
* the top-level take-aways of the best and worst viral marketing campaigns like Blendtec's "Will It Blend?", Burger King's "Whopper Sacrifice" and BMW's "The Hire"
* how to plan for success otherwise known as: what the heck to do when you get what you ask for