Stop Wasting Time with Social Media! How to Avoid the 9 Most Common Mistakes that Waste Time, Sap Energy & Derail the Best of the Best
Mistake #1: Not Knowing Why Use your “why” to guide you. When you wonder if you should use a certain social media tool or respond to an invitation to join a social network – check in with your “why”.
Mistake #2: Social Media Haystacking You can have it all – just not all at the same time! Examine your marketing. What’s working? What’s not? Replace what’s NOT working with social media.
Mistake #3: Poor Time Management Use your calendar ruthlessly. Which are your content-generating days? Which are your social media administrative days? Which are your days to actively engage?
Mistake #4: Not Having Your Short List Pick your services wisely. Which services will you use? Which will you ignore? Do you have room for trial-and-error?
Mistake #5: Not Setting Boundaries Create social media parameters. Who will you “friend” and why? Who will you ignore and why? Set “rules” for each networking service and tool.
Mistake #6: Not Considering the Source Who am I? award-winning social media consultant, blogger, speaker, journalist and technologist columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
Mistake #7: Not Leveraging Software Organization = Sanity Let your software do the heavy lifting. Use “tack on” services to stay in the loop.
Your “social media bus” Evaluating consultants Mistake #8: Not Getting Help
Mistake #9: Not Measuring What doesn’t get measured, gets forgotten! Are you on track or not? Recognize a derailed effort. Triage & troubleshoot.
The Golden Rule… Do unto others as you would have them do unto you. BONUS Mistake: Not Using The Reciprocity Rule