Stop Wasting Time With Social Media

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  • There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  • There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  • There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  • There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  • There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  • There is so much information – and misinformation – about social media floating around out there, you need to be able to tell the experts from the hobbyists and here’s how you can tell: Are social media services their sole source of income? Do they write for mainstream publications about social media? Are they PAID to speak about social media? Do their peers recognize their expertise? Do they use social media themselves?
  • Get the right people on your social media bus. Consider the source – tactic #1.
  • Get the right people on your social media bus. Consider the source – tactic #1.
  • Get the right people on your social media bus. Consider the source – tactic #1.
  • Get the right people on your social media bus. Consider the source – tactic #1.

Transcript

  • 1. Stop Wasting Time with Social Media! How to Avoid the 9 Most Common Mistakes that Waste Time, Sap Energy & Derail the Best of the Best
  • 2. Mistake #1: Not Knowing Why Use your “why” to guide you. When you wonder if you should use a certain social media tool or respond to an invitation to join a social network – check in with your “why”.
  • 3. Mistake #2: Social Media Haystacking You can have it all – just not all at the same time! Examine your marketing. What’s working? What’s not? Replace what’s NOT working with social media.
  • 4. Mistake #3: Poor Time Management Use your calendar ruthlessly. Which are your content-generating days? Which are your social media administrative days? Which are your days to actively engage?
  • 5. Mistake #4: Not Having Your Short List Pick your services wisely. Which services will you use? Which will you ignore? Do you have room for trial-and-error?
  • 6. Mistake #5: Not Setting Boundaries Create social media parameters. Who will you “friend” and why? Who will you ignore and why? Set “rules” for each networking service and tool.
  • 7. Mistake #6: Not Considering the Source Who am I? award-winning social media consultant,  blogger, speaker, journalist and technologist columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
  • 8. Mistake #7: Not Leveraging Software Organization = Sanity Let your software do the heavy lifting. Use “tack on” services to stay in the loop.
  • 9. Your “social media bus” Evaluating consultants Mistake #8: Not Getting Help
  • 10. Mistake #9: Not Measuring What doesn’t get measured, gets forgotten! Are you on track or not? Recognize a derailed effort. Triage & troubleshoot.
  • 11. The Golden Rule… Do unto others as you would have them do unto you. BONUS Mistake: Not Using The Reciprocity Rule
  • 12. Questions? Interactivity
  • 13. Lena L. West - xynoMedia www.FriendFeed.com/LenaWest [email_address] 914.377.0600 Connect