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Social Agency

What Does Social Media Mean
     to Traditional Agencies?
Piece #1: The Source

   Consider the source
Who am I?
         award-winning social media consultant,
     blogger, speaker, journalist and technologist

experienced ...
Piece #2: The Terminology
Piece #3: The Landscape
Piece #4a: Create the POA
   Which tool(s) should be used?
                                  blog
                        ...
Piece #4b: Create the POA
   Find the audience & influencers

                                  Facebook
                 ...
Piece #4c: Create the POA
                                          Listen

                     RSS feeds/email subscript...
Piece #4d: Create Your POA
                              Engage

                          blog comments
                 ...
Piece #5: Time Management
         Social Media Marketing
       Social Media Engagement
       Social Media Management
Piece #6: Get Help

 The “social media bus”
 Evaluating consultants
Piece #7: Metrics

                  On track or not?
How to recognize a derailed effort
Triage & troubleshoot poor results
Interactivity
   Questions?
Connect
                 xynoMedia

www.FriendFeed.com/LenaWest

               914.377.0600
Social Agency: What Does Social Media Mean to Traditional Agencies
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Social Agency: What Does Social Media Mean to Traditional Agencies

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Transcript of "Social Agency: What Does Social Media Mean to Traditional Agencies"

  1. 1. Social Agency What Does Social Media Mean to Traditional Agencies?
  2. 2. Piece #1: The Source Consider the source
  3. 3. Who am I? award-winning social media consultant, blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
  4. 4. Piece #2: The Terminology
  5. 5. Piece #3: The Landscape
  6. 6. Piece #4a: Create the POA Which tool(s) should be used? blog podcast online community wiki widget social networking video
  7. 7. Piece #4b: Create the POA Find the audience & influencers Facebook MySpace LinkedIn affinity groups/communities blogs podcasts
  8. 8. Piece #4c: Create the POA Listen RSS feeds/email subscriptions Google Alerts search.twitter.com TweetBeep Conversation monitoring tools (Buzzlogic, Radian6)
  9. 9. Piece #4d: Create Your POA Engage blog comments social networking micro-blogging (Plurk, Twitter)
  10. 10. Piece #5: Time Management Social Media Marketing Social Media Engagement Social Media Management
  11. 11. Piece #6: Get Help The “social media bus” Evaluating consultants
  12. 12. Piece #7: Metrics On track or not? How to recognize a derailed effort Triage & troubleshoot poor results
  13. 13. Interactivity Questions?
  14. 14. Connect xynoMedia www.FriendFeed.com/LenaWest 914.377.0600

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