Social Agency
What Does Social Media Mean
to Traditional Agencies?

Piece #1: The Source
Consider the source

Who am I?
award-winning social media consultant,
blogger, speaker, journalist and technologist
experienced social media strategist and developer
columnist and blogger for Entrepreneur Magazine
expert blogger for FastCompany

Piece #2: The Terminology

Piece #3: The Landscape

Piece #4a: Create the POA
Which tool(s) should be used?
blog
podcast
online community
wiki
widget
social networking
video

Piece #4b: Create the POA
Find the audience & influencers
Facebook
MySpace
LinkedIn
affinity groups/communities
blogs
podcasts

Piece #4c: Create the POA
Listen
RSS feeds/email subscriptions
Google Alerts
search.twitter.com
TweetBeep
Conversation monitoring tools (Buzzlogic, Radian6)

Piece #4d: Create Your POA
Engage
blog comments
social networking
micro-blogging (Plurk, Twitter)

Piece #5: Time Management
Social Media Marketing
Social Media Engagement
Social Media Management

Piece #6: Get Help
The “social media bus”
Evaluating consultants

Piece #7: Metrics
On track or not?
How to recognize a derailed effort
Triage & troubleshoot poor results

Interactivity
Questions?

Connect
xynoMedia
www.FriendFeed.com/LenaWest
914.377.0600