2. Lena L. West award-winning social media consultant, blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine blogger for FastCompany Magazine
3. When you understand the drivers, you understand the game. Video: Social Media Revolution The Imperative
10. Set Boundaries Who will you “friend”? Who will you ignore? Set rules for reach service. Real Women Do Social Media Case Study: my Facebook/LinkedIn strategy
11. Social media doesn’t replace anything; it’s like make-up – it enhances. Real Women Do Social Media Case Study: Urban Interns Classic Cookies Avoid New ‘Wheels’
12. Have something to say and be willing to say it. Use ‘The Reciprocity Rule’. Get Business
13. On track or not? Recognize a derailed effort. Triage & troubleshoot. Measure