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Publish Or Perish
 

Publish Or Perish

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Publish Or Perish Publish Or Perish Presentation Transcript

  • Publish or Perish 2.0 The Technology Factor
  • Lena L. West award-winning social media consultant,  blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine blogger for FastCompany Magazine
  • When you understand the drivers, you understand the game. Video: Social Media Revolution The Imperative
  • Use your ‘why’ to guide you. Your ‘Why’?
  • Examine your marketing. What’s working? What’s not? You CAN Have It All
  • Selecting the wrong tool is costly. Real Women Do Social Media Case Study: MK Performance Group The Right Tool for the Job
  • Use your calendar ruthlessly. Use Your Calendar
  • Stay organized. Stay in control. Leverage Software
  • Which services/tools will you use? Which will you ignore? Create Your Short List
  • Set Boundaries Who will you “friend”? Who will you ignore? Set rules for reach service. Real Women Do Social Media Case Study: my Facebook/LinkedIn strategy
  • Social media doesn’t replace anything; it’s like make-up – it enhances. Real Women Do Social Media Case Study: Urban Interns Classic Cookies Avoid New ‘Wheels’
  • Have something to say and be willing to say it. Use ‘The Reciprocity Rule’. Get Business
  • On track or not? Recognize a derailed effort. Triage & troubleshoot. Measure
  • Questions? Q&A