6ja250 mcdonalds-eng

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6ja250 mcdonalds-eng

  1. 1. McDonald's Josef Šíma 6JA250 ZS 2011/2012
  2. 2. Basic Information <ul><li>Name: McDonald's ČR, spol. s r.o. </li></ul><ul><li>Head office: Řevnická 170/4, 155 21 Prague </li></ul><ul><li>Capital stock: 1,147,891,000 CZK (1999) </li></ul><ul><li>Total Revenue: 3,800,000,000 CZK (2010) </li></ul><ul><li>83 restaurants in Czech Republic </li></ul><ul><li>Over 5000 employees </li></ul>
  3. 3. History <ul><li>1940 – First McDonald ' s restaurant in California, USA </li></ul><ul><li>1955 – McDonald ' s Corporation founded by Ray Kroc </li></ul><ul><li>1992 – Opened 1st restaurant in Czech Republic </li></ul><ul><li>1994 – 1st franchise restaurant in Czech Republic </li></ul><ul><li>2003 – I ' m lovin ' It </li></ul><ul><li>2009 – McCafé </li></ul>
  4. 4. Products <ul><li>Big Mac™ </li></ul>
  5. 5. Products <ul><li>Chicken McNuggets™ </li></ul>
  6. 6. Products <ul><li>French Fries </li></ul><ul><ul><li>7x7 mm </li></ul></ul><ul><ul><li>Deep-fried </li></ul></ul><ul><ul><ul><li>For 3:00 minutes </li></ul></ul></ul><ul><ul><ul><li>At 268 °C </li></ul></ul></ul><ul><ul><li>Made from potatoes </li></ul></ul>
  7. 7. Products <ul><li>Salads </li></ul>
  8. 8. Products <ul><li>McCafé </li></ul><ul><ul><li>Coffee shop </li></ul></ul><ul><ul><li>Subsidiary of McDonald ' s </li></ul></ul>
  9. 9. Advertising <ul><li>Golden arches </li></ul><ul><li>Ronald McDonald </li></ul><ul><li>I'm lovin' It </li></ul><ul><li>Sponsorship: </li></ul><ul><ul><li>FIFA, UEFA, ČMFS, McDonald‘s Cup </li></ul></ul><ul><ul><li>Olympic Games </li></ul></ul>
  10. 10. Advertising
  11. 11. Advertising
  12. 12. Internet sources <ul><li>http://www.firmy. cz /detail/262344- mcdonald -s- cr - praha - trebonice . html </li></ul><ul><li>http://www.mcdonalds.cz/ </li></ul><ul><li>http://www.mcdonalds.c om </li></ul><ul><li>http://en. wikipedia . org / wiki / McDonald 's </li></ul>
  13. 13. Thank you for your attention 6JA250 ZS 2011/2012

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