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Your Town

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    Your Town Your Town Presentation Transcript

    • hello Welcome to27th may 2011 Amy Whitney
    • AGENDA1. PROJECT CHANGE DRIVERS2. RESEARCH SUMMARY3. The solution4. COSTINGS5. VALIDATION6. OVERVIEW
    • 1------------------------------------------------------------------------------------------changedrivers
    • todays solutions will have to extendbeyond ---------------------------------------------- beyond beyond ----------------------------------------------government MONEY RESOURCES TO SOLVE 21ST CENTURY CHALLANGES
    • Dame Elisabeth Hoodlesssays spending cutsare in danger ofdestroying thecountry’s volunteer army.
    • “1/2 OVER 65’SFEEL ISOLATED
    • Corporate responabilitymutual benefits
    • 2------------------------------------------------------------------------------------------summaryresearch
    • who i spoke tobryan John Andrew Markwilkins lanham mcgrath Poarchhsbc uwe council brace
    • who i spoke tolinda Renee65 78user user
    • u3aethhnography
    • co-oprativeunderstanding
    • To provide over 60’s with an openplatform to get involved incommunity projects.and provide the community sponsor achance to give back to the communitythrough corporate responsablity.
    • 3------------------------------------------------------------------------------------------Solution The
    • CHARACTER PERSONAS
    • CHARACTER PERSONAS
    • your town story
    • stakeholder benefits
    • stakeholder benefits
    • touchpoint 1
    • your townletter
    • not normaljunk mail
    • multifunctionalpackaging
    • touchpoint 2
    • Home Page
    • Registration
    • sign in / log in
    • Local Projects
    • profile creation
    • projects involved in
    • mail inbox
    • my & suggested projects
    • Local & national projects
    • touchpoint 3
    • Low - Levelengagement
    • touchpoint 4
    • co-createworkshop
    • routes to marketTouch point 1- through the postTouch point 2 - the websiteTouch point 3 - low level engagementWord of mouthThrough existing services e.g U3A, SilverSurfers GroupsThrough the community sponsor
    • 4------------------------------------------------------------------------------------------thecost
    • letterTouchpoint 1 - Letter Full Production - Cost to sendBeta Testing - 500 10, 000 letter outLeaflet Leaflet£350 - 35p each £1,000 - 10p each 24p to send 1, 000 23p to send 10, 000Letters Letters Although the packaging is£500 - 50p each £2,200 - 22p each not standard mail size it only costs 0.5p extra. TheStickers Stickers interactiveness makes up£50 - 5p each £120 - 1.2p each for the extra cost.Overall cost = 90p Overall cost = 33.2p (Royal Mail)
    • web and low levelWebsite Low Level Full Production- Engagement 100 houses -To get the website codedit would cost around £15k Beta Testing - 10 50, 000 flyersthe reason for such cost is houses - 5,000 flyers Flyersthe high ux architecture. Flyers £700 - 1.4p eachOnce completed the up keep £160 - 3.2p eachwould be kept at £300 pound Houses Housesa month. £50 - £5 each £2,000 - £2 each Overall cost = £210 Overall cost = £2,700
    • co-create & full costCo-Creation Pack Full Production - Overall BetaBeta Testing - 1000 packs - Testing Cost100 packs - 3100 cards 900+15,000+210+227 = 16 337 Cards Price per person= £32.67310 cardsCards £115 - 3.7p each£77 - 24p each Overall FullPacks Packs Production Cost£150 - £1.50 each £1300 - £1.30 each 3320+15,000+2700+1415 = 22 435Overall cost = £227 Overall cost = £1415 Price per person=£2.24
    • 5 ------------------------------------------------------------------------------------------validations the
    • I think the concept is a great idea, Iwouldn’t originally use somethinglike this but it looks like I would beable to see what my return would be.renee (78) - user
    • great idea to solve complexissues. I would use it!linda (65) - user
    • “You really have engaged the older generationin a way which is suited to them, this was reallylacking before.”“Work on data needs to be developed both securi-ty wise and how money is going to be transferredsecurely. But apart from that, great work. I hopethis gets put out there, its really needed.”Mark Poarch - brace (charity)
    • “Interesting ideas… fits in with the range ofactivities the university supports.”“I’ll help you push the ideas up throughthe university.”John Lanham uwe
    • “Great idea, current and applicable.It really helps the older generationand the community.”“Hsbc haven’t supported anythinglike this before, but I see no reasonwhy they couldn’t.”bRYAN wilkins hsbc
    • 6------------------------------------------------------------------------------------------ presentationoverview
    • overview1. PROJECT CHANGE DRIVERS2. RESEARCH SUMMARY3. The solution4. COSTINGS5. VALIDATION
    • q a &hello@amywhitney.co.uk 07590699212