Marketing research
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Marketing research

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By: Mahmoud yassien Mash-hour

By: Mahmoud yassien Mash-hour

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Marketing research Marketing research Presentation Transcript

  •  The concept of market study Types of research Competitor Analysis and alternatives
  • * 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment* Traditional 4Ps extended to encompass growth of service industry
  • • Consumer Markets• Business Markets
  •  Desk Research / Secondary Research Primary Research • QUALITATIVE RESEARCH • QUANTITATIVE RESEARCH