2. BRAND IDENTITY: CREATING BAMFORD I wanted BAMFORD to represent it’s
demographic viewers; the
working/middle class, 15-30 year olds.
The characters are all adolescent so I
wanted to create a brand that
portrayed that. So we decided that the
show would be aired on E4, a popular
channel aimed at our demographic.
Using the E4 style guide, I could use the
FINAL BILLBOARD POSTER same font, colour, positioning and logo that
are used on the actual channel. This is E4’s
brand identity, I used it because the soap will
appear on the channel.
3. I liked the idea of using tape in
the ancillary’s as it makes the
features look ‘stuck on’ and
randomly placed – attracting the
younger members of the target
audience.
There is also correlation between the
images I used: both of the images used
on the magazine were also used on the
poster – people who see the poster, will
recognise it from the magazine, and vice
versa.
4. REPRESENTING AGE: Hair Styles and Make-up: Hair is
styled to look like they made an
effort, relates to teenage girls
always feeling like they need to
look the best they can.
Teenagers: In
Stars are the same
hoodies, stereotypic
age as the younger
ally worn by ‘youths’.
target audience.
Young audience
members can relate.
Storylines based on social themes
– will appeal to a wider audience
than what the soap offers.
5. GENRE: WHAT IS BAMFORD?
We wanted BAMFORD to be
relatable, so we made the character
storylines relevant to today’s social
themes: teenage
pregnancy, drugs, alcohol etc.
The time that the program is aired
is also relevant to the target
audience; “Monday 9pm on E4”
lets the audience know that the
show is not suitable for younger
audiences but is not an ‘adults only’
program.
During the program, our demographic will be
TRAILER IMAGE... getting ready for bed – a late-night
entertainment show.
6. OUR AUDIENCE:
•Enjoys other soaps •Likes to listen to popular music
•Likes reading books •Has a laptop rather than a home
•Likes watching TV and DVD’s computer
•In education/training or employment •Drives a family car; i.e.
•Enjoys to go out at weekends with Ford, Citroen, Renault etc.
friends •Uses Facebook and Twitter to keep
•Has a sweet tooth – enjoys the sweet up to date with their favourite celebs
things in life •Enjoys wearing fashionable
•Has a blackberry, or a less expensive clothes, may not be able to afford
version it, but saves money for when they
can.
7. REPRESENTING STOCKPORT: BAMFORD’S HOME TOWN
I used the name BAMFORD
because it is the main social
link in the soap.
It is regional representation
When people watch Coronation Street, they
know it is set in Manchester. When the When people watch EastEnders , they
credits for the soap appear, we see terraced know it is set in East London. I t a
houses – the audience can relate to this; it regional representation – the
is a realistic image of life in Manchester’s audience can relate to them because
suburbs. their lives are so alike; working hard
to make ends meet.
