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Transcript

  • 1. Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment A Presentation for: UMASS BOSTON by
  • 2.
    • Stephanie Burke- Operations Manager
    • Cooley Horner- Marketing Coordinator
    Introduction www.xtraxtra.com
  • 3.
      • Facebook Connect
      • Facebook “Like” Button
      • Add to Facebook Wall
      • Tweet this
      • Share button
    Social Media Integration
    • Integrated within our site:
  • 4.
    • Why
      • Promote brand awareness
      • Allow for targeted marketing
      • Build relationships
      • Engage and interact with audience; most importantly LISTEN
      • Increase accessibility
      • Give the site a voice, personality
      • Bolster SEO
      • Get feedback
      • Contribute to and guide conversation about industry related topics
    Social Media as an Interactive Marketing Tool
  • 5.
    • Fan Page
      • xtra xtra website
    • Milestone Account
      • Xtraxtra Milestone
    Facebook
  • 6. Twitter
    • @xtraxtrawebsite
  • 7. Blog
    • xtraxtra.com/blog
  • 8.
    • Linked-In
    • Flickr
    • YouTube
    Other Tools
    • Link-to-us
    • Widgets
    • RSS feeds
  • 9.
    • Make sure content is relevant to your user-base/readers
    • Keep content current and consistent
    • Create targeted relationships with those who can further your objectives
    • Be cautious of overly promoting yourself
    • Balance professional/personal personas
    Takeaways