Social media

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Social media

  1. 1. Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment A Presentation for: UMASS BOSTON by
  2. 2. Stephanie Burke- Operations Manager Cooley Horner- Marketing Coordinator Introduction www.xtraxtra.com
  3. 3.  Facebook Connect  Facebook “Like” Button  Add to Facebook Wall  Tweet this  Share button Social Media Integration •  Integrated within our site:
  4. 4. •  Why  Give the site a voice, personality  To be accessible, engage and interact with our customers/audience  Speak to audience, but more importantly LISTEN  Build relationships  SEO  Get feedback Social Media as an Interactive Marketing Tool
  5. 5. •  Fan Page •  Milestone Account Facebook
  6. 6. Twitter
  7. 7. Blog
  8. 8. Guest Blogging
  9. 9. Other Tools
  10. 10. Conclusions

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