VIRTUAL WORLDSGreenwich Team 4Alexandra BayetChristina AlvaradoAtman BhesdadiyaAnastasia ToumazouDaniel MarczinekJargalan ...
SALESe.g. Miss Sixty                  PUBLIC * STARDOLL
BRANDING, ADVERTISING & CR         e.g. AUDI                             PUBLIC * 3D CITY
EDUCATION & RESEARCH  e.g. Edinburgh University                              PUBLIC * SECOND LIFE
INTERNAL * T- SYSTES MMS                              PUBLIC * HABBORECRUITMENT              e.g. Manpower
INTERNAL * T- SYSTES MMS                           PUBLIC * ACTIVEWORLDSCOLLABORATION                e.g. IBM
TRAINING          e.g. IBM (Academy of Technology)                                             PUBLIC * SECOND LIFE       ...
INTERNAL * T- SYSTES MMS                                        PUBLIC * SECOND LIFENEW EMPLOYEE ORIENTATION              ...
SIMULATION                     e.g. US Marine Corps                                            PUBLIC * OPENSIM           ...
INTERNAL * T- SYSTES MMS                                      PUBLIC * SECOND LIFEDEVELOPMENT              e.g. Palomar Ho...
INTERNAL * T- SYSTES MMS                                         PUBLIC * SECOND LIFE                e.g. T-Systems @ CEBI...
IBM                           ONE COMPANY, SIX WORLDS Platform            Selection considerations                        ...
BENEFITS                                                 “Sky is the limit“                                               ...
ISSUES                           "It is addictive as hell!”                              George Kyriakoullis, - Computer S...
VIRTUAL WORLDS – SO WHAT?Tobias Dreher & Claus Lehman,                 Anonymous, who works for a London-T-Systems Multime...
REFERENCES – Secondary ResearchKimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of ...
REFERENCES - Interviews     George Kyriakoullis . 2012. Have you ever used     virtual world and     how?, Panagiota Touma...
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Itm ppt daniel-prefinal ii

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  • Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [PDF]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf. Access: 16.04.2012Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].Screenshot (O2 commercial):3D City [Accessed 16 April 2012]Screenshot (AUDI):Second Life [Accessed 16 April 2012]
  • OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988. University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].ScreenshotUniversity building:Second Life [Accessed 16 April 2012]PictureUniversity graduation:University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].
  • Screenshot (Bundeswehr):Habbo [Accessed 16 April 2012]Screenshot (Kelly Services):Second Life [Accessed 23 April 2012]Screenshot (Manpower):Second Life [Accessed 23 April 2012]
  • Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). ShermanAliza.2011. „Virtual Worlds: Immersive Training, Collaboration and Meetings“,GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Sceenshots:Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
  • Public Virtual Worlds: Virtual lands such as the Military Lands (MiLands) in Second Life uses: outreaching residents, as well as for family counselling, simulation, and prototype testing. Many virtual worlds used in security and defence training are PRIVATE such as Virtual Battlespace 2 (VBS2), for instance, which is being used by military and defenceorganisations such as the United States Marine Corps, the Australian Defence Force and United Kingdom’’s Ministry of Defence uses: ““mission rehearsal, tactical training and simulated combined arms exercises”” (Bohemia Interactive, 2008). OECD,2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988[Accessed 16 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Screenshot Helicopter: Second Life [Accessed 23 April 2012]Screenshot Fire & Server Cooling system process: T-Systems MMS internal promotion pictures [Received 23.04.2012]
  • Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Screenshot (PalomarHospital): Second Life [Accessed 16 April 2012]Picture (Production line): Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
  • Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106[Accessed 16 April 2012].Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 [Accessed 16 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.George Kyriakoullis, 2012. Haveyoueverused virtual world andhow?, Interviewed by PanagiotaToumazou [Face to face interview] Nicosia,4 April 2012
  • Transcript of "Itm ppt daniel-prefinal ii"

    1. 1. VIRTUAL WORLDSGreenwich Team 4Alexandra BayetChristina AlvaradoAtman BhesdadiyaAnastasia ToumazouDaniel MarczinekJargalan AmarsaikhanAvatarina
    2. 2. SALESe.g. Miss Sixty PUBLIC * STARDOLL
    3. 3. BRANDING, ADVERTISING & CR e.g. AUDI PUBLIC * 3D CITY
    4. 4. EDUCATION & RESEARCH e.g. Edinburgh University PUBLIC * SECOND LIFE
    5. 5. INTERNAL * T- SYSTES MMS PUBLIC * HABBORECRUITMENT e.g. Manpower
    6. 6. INTERNAL * T- SYSTES MMS PUBLIC * ACTIVEWORLDSCOLLABORATION e.g. IBM
    7. 7. TRAINING e.g. IBM (Academy of Technology) PUBLIC * SECOND LIFE INTERNAL * T- SYSTES MMS“You can hear live the teacher speaking,you can raise your hand to ask a questionor you can text your question .I found the environment very interesting”.Athina Chimaridou - IBM Employee Cyprus
    8. 8. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFENEW EMPLOYEE ORIENTATION e.g. Super Buy
    9. 9. SIMULATION e.g. US Marine Corps PUBLIC * OPENSIM INTERNAL * T- SYSTES MMS“Internal virtual worlds areused for training-simulation75% of the time.”Tobias Dreher – T-SystemsLearning & Knowledge Consultant
    10. 10. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFEDEVELOPMENT e.g. Palomar Hospital
    11. 11. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE e.g. T-Systems @ CEBITHybrid Events
    12. 12. IBM ONE COMPANY, SIX WORLDS Platform Selection considerations Use in IBM EnterpriseActive Worlds Scalable EventsForterra Quick on-boarding & Voice integration Pilot deployment for early adopters includes teamOLIVE Pre-built spaces & presentation facilities meetings & small eventsOpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community, Wide scope for IBM community Translation, 2D-3D integration, Region involvement & contribution Interoperability, Data-center modelling & BSD licensing: Anyone can get involved management in developmentSecond Life Publicly accessible and familiar to some Events and meetings, Employee orientation, users Learning, Business rehearsals, Serious games, Scalable Systems management, Interoperability with OpenSim Voice integrationTorque Simple interface Remote mentoring, Small events, Brainstorming, 2D- Quick on-boarding 3D integration High fidelity Data center modeling Low workstation requirements Control for 2D integrationUnity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration & Light weight & customizable interoperability between worlds
    13. 13. BENEFITS “Sky is the limit“ George Georgiou - IBM Director Cyprus24 hour learning “Disabled people can play as others could not experience the war.” In the future,Highly involving Michalis Similis – DITS Officer due to the economic crisis, we might use it to manage teamsCost saving IBM.comReal-time No location constratintsImmersive Increase knowledge resources & capabilitiesTime saving Help to prevent real-life errorsUtilization of room Increased Intimacy & geographical brand coverageFlexible teamwork- Individual view on environment Green workplace
    14. 14. ISSUES "It is addictive as hell!” George Kyriakoullis, - Computer Scientist DITS OfficerTechnological Organisational •ConfidentialitySlow broadband Employee technical skillsSlow computers Employee adoptionRedesign information system Trust establishmentIT security Less loyaltyUnreliable systems Lack of controlIncompatible networks Less real-world interactionTraffic congestions Limited target audience ViabilityLegal CulturalConfidentiality AddictionCopyright infringement Identity issuesEthics Lack non-verbal cues
    15. 15. VIRTUAL WORLDS – SO WHAT?Tobias Dreher & Claus Lehman, Anonymous, who works for a London-T-Systems Multimedia Solutions based new media design companyGmbh with 25 years of experience“Development and utilization of Virtual “Virtual worlds in business is dead, stoneWorlds is still at starting point” dead. It died about 4 years ago“Currently experiencing quick recovery for “… if you are doing an assignment onroughly a year since 2007/2008 decline…” virtual worlds and business, your Master’s should be in History and not Business”“IBM and Intel are strong change drivers”Interactive website integration in 2011 hasbecome a big advantage THE TEAM AGREES WITH…
    16. 16. REFERENCES – Secondary ResearchKimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Second Life, 2012. Coca Cola Product s. Second Life M arket Place. Available at : ht t ps ://market place.secondlife.com/product s /s earch?s earch%5Bcat egory_id%5D&s earch%5Bmat urit y_level%5D=G&s earch%5Bkeyw ords %5D=coca+ cola [Acces s ed 24 April 2012].Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).George Georgiou. 2012. How virtual world is being used by IBM,Natasa Toumazou, [Telephone Conference] Nicosia and London,Cyprus, 5/04/2012Athina Chimaridou. 2012. How virtual worlds is being used byIBM, Natasa Toumazou [Telephone Conference] Nicosia andLondon, 5/04/2012George Kyriakoullis . 2012. Have you ever used virtual world andhow?, Panagiota Toumazou [Face to face interview] Nicosia,4/04/2012
    17. 17. REFERENCES - Interviews George Kyriakoullis . 2012. Have you ever used virtual world and how?, Panagiota Toumazou [Face to face interview] Nicosia, 4/04/2012 Michalis Simillis , 2012. Have you ever used virtual world and how?, Panagiota Toumazou [Face to face interview] Nicosia, 4/04/2012
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