Real Life Examples and Solutions for Dissemination of Promotional Content
Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information.
This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance. Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.
The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.