USING DIGITAL TECHNOLOGY TO PROMOTEPHYSICAL ACTIVITY Ernie Medina, Jr., DrPH, CHFSMovement & Learning, Thursday, July 28, 2011 http://tinyurl.com/DigitalTechPA
Intro Education Andrews University, ‘89 Loma Linda University ‘93 Professional hats Beaver Medical Group – Prev. Care Specialist Loma Linda University – Assistant Clinical Prof. MedPlay Technologies – CEO/Co-founder Shinobi Labs– Co-founder
Overview The need PA Rx Categories of tools Resources
Mission Inn Half Marathon, Nov. 14, 2010Team Medina in action!
The Interface to Healthcare is Broken Dr. visits <20 minutes 20+ icons on desktops in hospitals “Information as Text based information abounds displayed in Lack of standards in all healthcare is slow, information design let alone actual practices lacks design & ESL, Youth, Elderly communication impact, anti-patient, issues anti-engaging” Wellness / self-directed care not linked or monitored - Ben Sawyer Games for Health Health reform
Problem: Walking is BoringAmerican’s Aren’t Exercising According to the CDC, 65% of Americans 18-years and older do not have regular leisure-time activity1.Top barriers to exercise2: Motivation Boredom / Not enjoyable Lack of encouragement, support and companionship 1www.cdc.gov/nchs/data/series/sr_10/sr10_249.pdf 2www.cdc.gov/physicalactivity/everyone/getactive /barriers.html
Solution: Mobile Game Watch Videos Solve Clues Answer Q’s Earn Points Next Location !
Future Version• Player generated walks• Friends• Stats• Challenges
Why it Will Help your ClientsMotivational Dynamic walks create a different experience Easy to attract and include family Accumulate in-game pointsFun Feels like an adventure Player-generated routes to choose fromSocial You’ll be able to connect with clients and create a community
How to Get Started Get notified when it’s available, sign up for mailing list at: www.MobileAdventureWalks.com Get involved: Email Fun@MobileAdventureWalks.com to find out how to create your own Adventure Walk
Mobile Adventure Walks Movie http://tinyurl.com/mAdvWalk