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Case Analysis of Wumart Group 7b -  X iqing Deng  [email_address] - Ender Yunus  [email_address] - Jonatan Schwamberg  [em...
Wumart stores - introduction
The resource-based view of strategy
Resources vs capabilities
Wumarts competitive advantage:  inimitability
Wumarts competitive advantage:  durability
Wumarts competitive advantage:  appropriability substitutability competitive superiority Supply and social Networks in Hom...
Wumarts competitive advantage:  sustainability Good relationship with Government : Inimitable
Wumarts expansion strategy
Wumarts expansion strategy: geographical growth
Wumarts expansion strategy: competitive advantage in China
Wumarts expansion strategy: diversified growth
Wumart in the future: China <ul><li>Analysis: </li></ul><ul><li>Sustainable position, at least for a long time </li></ul><...
Wumart in the future: international <ul><li>Analysis: </li></ul><ul><li>Enter other geographical markets could be difficul...
Reference <ul><li>Collis Montgomery:  ”Competing on Resources” </li></ul><ul><li>ALI FARHOOMAND, ZHIGANG TAO: ” Wumart sto...
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Sse wumart group7b_2011

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Transcript of "Sse wumart group7b_2011"

  1. 1. Case Analysis of Wumart Group 7b - X iqing Deng [email_address] - Ender Yunus [email_address] - Jonatan Schwamberg [email_address]
  2. 2. Wumart stores - introduction
  3. 3. The resource-based view of strategy
  4. 4. Resources vs capabilities
  5. 5. Wumarts competitive advantage: inimitability
  6. 6. Wumarts competitive advantage: durability
  7. 7. Wumarts competitive advantage: appropriability substitutability competitive superiority Supply and social Networks in Home Market
  8. 8. Wumarts competitive advantage: sustainability Good relationship with Government : Inimitable
  9. 9. Wumarts expansion strategy
  10. 10. Wumarts expansion strategy: geographical growth
  11. 11. Wumarts expansion strategy: competitive advantage in China
  12. 12. Wumarts expansion strategy: diversified growth
  13. 13. Wumart in the future: China <ul><li>Analysis: </li></ul><ul><li>Sustainable position, at least for a long time </li></ul><ul><li>The relationship with the government is a strong advantage against imitation </li></ul><ul><li>However, there is a lot of uncertainty with the sustainability of other competitive advantages, especially out of its home market region </li></ul>
  14. 14. Wumart in the future: international <ul><li>Analysis: </li></ul><ul><li>Enter other geographical markets could be difficult </li></ul><ul><li>The mature business model of large retail companies with international ambition like Wal-Mart may have occupied the market in most countries </li></ul><ul><li>Some countries in which local enterprises take the main market share, like Sweden. </li></ul><ul><li>Since the retail industry is indispensable one, it has been developed fully by every region. Without ample funds and local resources (supply chain, social connection, etc.), Wumart would face large challenge when competing with local retailers. </li></ul>
  15. 15. Reference <ul><li>Collis Montgomery: ”Competing on Resources” </li></ul><ul><li>ALI FARHOOMAND, ZHIGANG TAO: ” Wumart stores: China´s response to Wal-Mart” </li></ul><ul><li>Wumart’s Official Website: www.wumart.com </li></ul>
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