Mobile industry

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Mobile industry

  1. 1. Welcome to a New Mobile World
  2. 2. Norman Ortiz
  3. 3. Adults Who Don’t Own a PC
  4. 4. PC vs iOS/Android Sales in US
  5. 5. Desktop vs Mobile Web Usage
  6. 6. Main Device for Internet Access 70.3% Phone 62.9% PC @ Home 13% PC @ Work 12% Tablets 14% Others 0% 20% 2013 40% 60% 2012 80%
  7. 7. Mobile Phones Worldwide 6,800,000,000
  8. 8. Mobile Phone Penetration by Country Australia Brazil China India Italy Russia South Korea United Kingdom United States
  9. 9. Smartphone Penetration Worldwide
  10. 10. Mobile Market Share Worldwide
  11. 11. Smartphone Market Share in US
  12. 12. Mobile OS by Countries
  13. 13. Smartphone Brands in US
  14. 14. Smartphone Penetration by Age
  15. 15. Tablets
  16. 16. Tablets
  17. 17. Apps vs Browsing Worldwide
  18. 18. Apps Downloaded 85% 40% 27% 18% Entertainment Music Social Networks News
  19. 19. Use of Mobile Devices SMS 81% Internet 75% Take/Share Photos 38%
  20. 20. Location Based Services Worldwide
  21. 21. $26 Billion in App Sales Worldwide $30,000 Paid-for $25,000 In-App Purchases Advertising Millions $20,000 $15,000 $10,000 $5,000 $0 2011 2012 2013 2014 2015 2016
  22. 22. $59 Billion in App Sales Worldwide $30,000 Paid-for $25,000 In-App Purchases Advertising Millions $20,000 $15,000 $10,000 $5,000 $0 2011 2012 2013 2014 2015 2016
  23. 23. Comparison
  24. 24. What are the Differences? Web • Less Dev Time • Faster Updates • Faster Publications • Use of GPS • Content Driven Native • Use of device hardware • Camera • Bluetooth • Accelerometer • Shake • GPS • Multi-Platform • Faster Performance • Offline Mode • No Pay for Use • Complicated Apps/Games • Ads • Monetization • In-App Purchases • Pay per Use • Ads • In-App purchase • Offline Mode
  25. 25. In Conclusion • • • •

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