The Ridiculously Awesome Digital Marketing  Survey
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The Ridiculously Awesome Digital Marketing Survey

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A survey conducted to see Which part of the purchase funnel is the most challenging to manage.

A survey conducted to see Which part of the purchase funnel is the most challenging to manage.

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The Ridiculously Awesome Digital Marketing Survey Presentation Transcript

  • 1. Ridiculously Awesome Survey ResultsWeek of October 28, 2011[ + ] Make every interaction count
  • 2. Which Part of the Purchase Funnel isthe Most Challenging to Manage? 19% Finding enough reach and brand awareness opporuntities for the top of the funnel29% Targeting users in the mid- Our results show funnel with relevant offers with 37% of vote that “Targeting users in Customizing landing pages for different search and display the mid-funnel with campaigns relevant offers” is the Converting users through re- most challenging part7% marketing of the funnel to manage. Getting users to make the final 37% purchase once theyre on the 8% client website2 © [x+1] 2011, Proprietary and Confidential
  • 3. Which Part of the Purchase Funnel isthe Most Challenging to Manage? 19% of Respondents -- Finding enough reach and brand awareness opportunities for the top of the funnel Broad reach brand awareness 37% of Respondents -- Targeting users in the mid-funnel with relevant offers Intender targeting 8% of Respondents -- Customizing landing pages for different search and display campaigns Landing 7% of Respondents -- page Converting users through re-marketing Remarket- ing 29% of Respondents -- Getting users to make the final purchase once they’re on the client website Client Website3 © [x+1] 2011, Proprietary and Confidential
  • 4. By Company : Legend Finding enough reach and brand awareness Customizing landing pages for different search opportunities for the top of the funnel and display campaigns Targeting users in the mid-funnel with relevant Converting users through re-marketing offers Getting users to make the final purchase once they’re on the client website Advertiser Agency Ad Network DMP/Data Suppilier 14% 15% 20% 7% 29% 37% 40% 14% 50% 50% 33% 40% 36% 11% 4% Consultant/ Verification/ Independent Attribution Other 29% 43% 43% 50% 50% 71% 14%4 © [x+1] 2011, Proprietary and Confidential
  • 5. By Company:• Respondents from Advertisers ,DMP/Data Suppiliers and Verification/Attribution companies chose " Finding enough reach… for the top of the funnel” and “ Targeting users in mid-funnel with relevant offers” as the most challenging part of the funnel to manage• While people from Agencies,Consultants and Other found " Getting users to make the final purchase once theyre on the client website" is the most challenging• The respondents from Ad Networks found " Getting users to make the final purchase once theyre on the client website equally as challenging as " Finding enough reach… for the top of the funnel”5 © [x+1] 2011, Proprietary and Confidential
  • 6. By Title : Legend Finding enough reach and brand awareness Customizing landing pages for different search opportunities for the top of the funnel and display campaigns Targeting users in the mid-funnel with relevant Converting users through re-marketing offers Getting users to make the final purchase once they’re on the client website President/CEO/Founder C-level/Senior Director/Supervisor 25% 22% 31% 31% 35% 56% 19% 8% 30% 13% 31% Manager Junior/Associate Other 22% 22% 25% 33% 67% 22% 75% 33%6 © [x+1] 2011, Proprietary and Confidential
  • 7. By Title:• For Presidents, and Director/Supervisor "Getting users to make the final purchase once theyre on the client website" is the most challenging• C –Level/Senior respondents found "Customizing landing pages for different search and display campaigns" as the least challenging part of the funnel to manage• Manger and Junior/Associate level respondents found “ Targeting users in mid-funnel with relevant offers” the most challenging• Respondents in the Other catergory found "Customizing landing pages for different search and display campaigns"the most challenging part to manage in the purchase funnel7 © [x+1] 2011, Proprietary and Confidential