CPG Connect Preview

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CPG Connect Preview

  1. 1. Introducing [x+1] and CPG Connect, powered by
  2. 2. Why a CPG product? US Consumers spend 26% of media time online – yet CPG media spend has not caught up Share of Daily Media Time (Internet Users) 2% 2% 5% TV 17% 46% Internet Radio Videogames 26% Newspapers Magazines Sources: Knowledge Networks, Inc, May 2009; AdAge DataCenter, 100 Leading National Advertisers Measured Media 2 All information proprietary and confidential
  3. 3. What it needs to do… CPG companies demand measurability, linking online exposure to offline grocery purchases… …they also demand efficiency. 3 All information proprietary and confidential
  4. 4. Why partner with IRI? [Information Resources Inc.] is the leading provider of data and analytics for CPG, retail and healthcare industries. 95% of the F500 Global CPG companies subscribe to IRI data or services. They just changed their name to 4 All information proprietary and confidential
  5. 5. What kind of data do they have? IRI collects data in 2 major ways: Point of Sale (POS) and Customer Panel. We are using the Panel data for this product. Point of sale data: Often called ‘scanner’ data since it is captured at the store register. Anonymous purchase data covering food, drug, and mass merchandising outlets (K- mart, Target, not Wal*Mart) and products sold in these channels. Example: daily number of 18oz Corn flakes sold at Kroger in Cincinnati. Allows manufacturers to see how many total sales they get and when/where they were sold. Customer Panel Data: Data captured at customers’ home with handheld scanners. IRI pays a representative sample of consumers to scan all purchases when they arrive home and they also know demographic and geographic data about the panelists – allows for a much more detailed analysis of the consumer. Covers food, drug, and mass merchandising outlets, including Wal*Mart. 5 All information proprietary and confidential
  6. 6. What does the panel cover? Size Outlets Geos Demo Info 86,000 Food stores USA Age members Drug stores by state Income Mass Merch by market Family by zip Pets Education Occupation 6 All information proprietary and confidential
  7. 7. How CPGconnect Works… [x+1] placed tags on the panel websites To learn more about CPG Connect, please contact Mike Dillon at mdillon@xplusone.com or call (203) 984-2403 [x+1] has matched cookies on 86,000 panelists 7 All information proprietary and confidential

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