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Brand Choice
 

Brand Choice

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    Brand Choice Brand Choice Presentation Transcript

      • Brand Choice
      • Customize the best adjacency solutions for your brand
      2.4
    • Control your brand’s reputation
      • When managing campaigns through Media+1, you can be confident that your ads will not only be shown to the right audiences, but also appear in the right places.
      • [x+1]’s Brand Choice allows marketers and agencies to determine the appropriate level of brand adjacency control for every campaign.
    • Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]’s media delivery Functions: [x+1]’s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites