Audience Targeting for Travel
Optimizing for Higher ROI Across Onsite Offers and Media Campaigns with
                    ...
Who we are
 [x+1] provides tools and services for advertisers and agencies to optimize results
 from display media, search...
The [x+1] Products
We Drive Campaigns Using Data & Segmentation

 In Market           Geographic         Demo            Customer
 (Context a...
AUTOMATICALLY
(Or by using audience segmentation & rules)
Both Onsite and Offsite

        Publisher Site                 Your Site
 Surf Waikiki!
 Packages starting at $699

     ...
Drive Loyalty Programs


 YOU ARE ALMOST THERE!
 Check out our lowest fare deals.
 Less than 500 “points” and you will be
...
Build Relationships


  Middle Seat Monday?
  Sorry your flight was not perfect.
  Please accept free Wi-Fi on your next t...
Build Multichannel Reach




           Check In
           From Your Phone!
Find the right audience for Cross Sell/Upsell

     Car ad for Waikiki rental



                           $29         St...
Let’s walk through how all this works:

 In Market           Geographic         Demo            Customer
 (Context and    ...
Delta Landing Page Segments

                                           [x+1] identifies 1700
                            ...
Impact is quantified against a hold-out
control cell
                        Personalization of Delta’s landing pages
    ...
To learn more about Audience
   Targeting, please contact
         Mike Dillon at
mdillon@xplusone.com or call
        (20...
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Best Practices: Audience Targeting for Travel

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Best Practices: Audience Targeting for Travel

  1. 1. Audience Targeting for Travel Optimizing for Higher ROI Across Onsite Offers and Media Campaigns with [x+1]’s Integrated Platform Presented at PhocusWright 2009 5/20/2010
  2. 2. Who we are [x+1] provides tools and services for advertisers and agencies to optimize results from display media, search landing pages and websites. Who we help
  3. 3. The [x+1] Products
  4. 4. We Drive Campaigns Using Data & Segmentation In Market Geographic Demo Customer (Context and Behavioral) + + Male High income + Surf Waikiki! Packages starting at $699
  5. 5. AUTOMATICALLY (Or by using audience segmentation & rules)
  6. 6. Both Onsite and Offsite Publisher Site Your Site Surf Waikiki! Packages starting at $699 Surf Waikiki! Packages starting at $699
  7. 7. Drive Loyalty Programs YOU ARE ALMOST THERE! Check out our lowest fare deals. Less than 500 “points” and you will be upgraded to gold status. 7
  8. 8. Build Relationships Middle Seat Monday? Sorry your flight was not perfect. Please accept free Wi-Fi on your next trip
  9. 9. Build Multichannel Reach Check In From Your Phone!
  10. 10. Find the right audience for Cross Sell/Upsell Car ad for Waikiki rental $29 Stay in a five star Waikiki hotel - Speed in Waikiki Upgrade for only 200 points! Waikiki is 10 hours away… Wouldn’t you rather sip champagne? Click here to upgrade your flight >
  11. 11. Let’s walk through how all this works: In Market Geographic Demo Customer (Context and Delta behavioral) + + Female High income + Skymiles Packages starting at $699
  12. 12. Delta Landing Page Segments [x+1] identifies 1700 discrete audience segments, and can serve those segments unique pages all from one simplified dynamic landing page Proprietary and Confidential
  13. 13. Impact is quantified against a hold-out control cell Personalization of Delta’s landing pages drives lift and produces significant incremental revenue: In 6 months, [x+1] technology has generated 40x ROI for Delta • [x+1]’s incremental volume in placement A is not cannibalistic to conversions from the RTR on the homepage • Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales
  14. 14. To learn more about Audience Targeting, please contact Mike Dillon at mdillon@xplusone.com or call (203) 984-2403

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