Social Recruitment: The World Wide War of Attraction
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Social Recruitment: The World Wide War of Attraction

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There is a constant world-wide war raging within virtually every sector to locate, communicate with and liberate skilled candidates for key vacancies... And social media is the new front line for ...

There is a constant world-wide war raging within virtually every sector to locate, communicate with and liberate skilled candidates for key vacancies... And social media is the new front line for international recruitment efforts.

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Social Recruitment: The World Wide War of Attraction Social Recruitment: The World Wide War of Attraction Presentation Transcript

  • (those born between 1980 - 2000 and raised online) will soon make up to 50% of Millennials YOUR WORKFORCE.
  • Rather than ban social media, teach your employees how to use it. It’s everywhere. REMOVE BANS.
  • As with any form of marketing, you need a STRATEGY. #1
  • Consider what you need to do online to make sure you STAND OUT.
  • You don’t need to be on all social networks – only the ones that will fulfil your goals. CHOOSE. Which weapons?
  • Potential new candidates are most interested in posts about the progress of NEW HIRES. Tell their story.
  • Share your social recruitment strategy with key stakeholders and GET APPROVAL. Document it.
  • Once you have a strategy, you need to put it into ACTION. #2
  • Corporate pages are free to setup and, unlike personal profiles, are OPEN TO ALL. Setup a page.
  • Don’t prematurely invite people to “like” your new page. WAIT. Ignore the wizard.
  • This will allow you to see who posted what content to your Facebook page MONITOR IT . Have your own logins.
  • You can only change it once. Choose an easy to spell and remember name - keep it CONCISE. Be careful.
  • To keep your username consistent on all social networks, use this site to check if it’s AVAILABLE. namechek.com
  • Let potential candidates contact you via Facebook’s private messages, to protect PRIVACY. Page settings.
  • Change the notification settings so you don’t miss any messages. Get them sent by EMAIL. Notifications.
  • Posts from pages that we don’t interact with on a regular basis are hidden. AFFINITY.
  • Facebook will hide posts with media types (e.g. video, etc) that you don’t interact with. EDGE WEIGHT.
  • Post when your page followers are online. Poorly timed posts will be hidden. RECENCY.
  • Once your Facebook presence is setup, it’s time to work on ATTRACTION. #3
  • Set ads to show up to those that like or work for other organisations POACH. Advanced targeting.
  • Import email addresses and target ads only at those people, on Facebook. RECONNECT. Custom audiences.
  • Setup ads that only appear to users that have already visited your recruitment site. STALK. Retargeting.
  • Which LinkedIn account you should choose depends on your goals and staff turnover. YOU DECIDE. Free v Paid.
  • But, you can’t see the full details of those that are a 3rd degree connection or not connected to you. LIMITED DETAILS.
  • If you’re a regular recruiter or time poor, then a paid account is worth considering. WHICH ONE? Paid accounts:
  • You’ll likely want to consider the Business or Recruiter Lite accounts, based on YOUR NEEDS.
  • If you’re a regular recruiter or time poor, then a paid account is worth considering to SAVE TIME.
  • how social media can be used as a recruitment tool. You now know…