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Social Media Must Have Presented by Wendy Schollum

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Xplore - your web agency
Xplore - your web agency

This presentation outlines what social media is and how it can be used in business. It includes information on: - What the most popular social media platforms are, - How to know which networking sites your clients are using, - The rules of social media, - How to gather "quality" online followers, - Giving the people what they want - what content to provide, - Example campaigns.

Technology
1 of 65
Social Media fad or must have? Presented by: Wendy Schollum April 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today we will cover…
Are you blind to the power of social media?
Social Media is… ,[object Object],[object Object],[object Object]
 
 
 
Through social media… … your customers control your brand’s online reputation
 
78% of users trust content… … posted by their peers more than that posted by companies
“ YOU can’t say it. You have to get other people to say it to each other.” - James Farley, CMO, Ford
Social Media – the worlds biggest networking event
If you’re not involved in the conversation … the message about your brand may be wrong.
You can use social media to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Aren’t all social media users “young people”?
 
 
 
 
Facts about Twitter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2010 statistics
 
How does Twitter work? ,[object Object],[object Object],[object Object],[object Object]
Deciphering Twitter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
What should I tweet? ,[object Object],[object Object],[object Object],[object Object]
 
B2C’s should tweet about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B’s should use Twitter to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facts about Facebook… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2010 statistics
Facebook is made up of… ,[object Object],[object Object],[object Object],[object Object]
Personal profiles
Personal profiles
“ Wall” posts and comments
The “wall” records user activity
Groups are to share interests
Fan pages are for businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bailey Dawg’s Facebook campaign
Using this custom tab, fans can… - View her YouTube videos
Using this custom tab, fans can… - Read Bailey’s blog
Using this custom tab, fans can… - Participate in the community
 
Bailey’s Facebook content… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook fan pages provide stats on… ,[object Object],[object Object]
Facebook fan pages provide stats on… ,[object Object]
Facebook fan pages provide stats on… ,[object Object]
Facebook fan pages provide stats on… ,[object Object]
Every post to your Facebook page… … helps news about it spread via auto-updates to user’s personal “walls”.
 
On the 19 th Feb 2010 Animal Planet arrived…
Why do so many pages fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nestle’s social media disaster…
Upset fans start changing their profile pics…
Never tell fans what they are allowed to do…
Fans started “attacking” the page…
 
Facts about LinkedIn… ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn is comprised of… ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Personal Profiles…
LinkedIn Company Profiles… ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Groups…
Using LinkedIn to profile your B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Want to know more? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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