The Beauty Contest You are not required to take any notes or solve any problems – just watch the presentation Press “ESC” to stop this show

This example will demonstrate how we can overcome weaknesses associated with “ gut-feel ” decisions. Imagine you are at an Airport Lounge…. Watching the Television Monitor, and pictures from a beauty pageant are displayed…

Distribute 100 points among these ladies to reflect their beauty… A B Difficult? Probably not!

Now 4 pictures are displayed, and you are asked to distribute 100 points among these ladies to reflect their beauty…. A B D C A bit more difficult?

Now….. distribute 100 points - among these! A G F E D C B Requires much more attention?

A B Let us take another look at the pair we saw at the beginning …

Would you agree …… . … . that as the number of contestants increased, it became much more difficult to make a reliable judgment? Would you say that a “ pair ” was easier to handle? In the next slide you will see the consistency of the XpertUS [pairwise] technique, over a period of time, when compared to other popular techniques.

Note: The first two techniques display a high degree of inconsistency over time, as compared to XpertUS Effect of Time on Rankings Minor Errors over time Errors increase over time…

The Pairwise Comparison technique ( as opposed to Group Comparison ) Note: This research was initially conducted at Cornell University. The pictures themselves are from prior public beauty pageants. Minimizes Subjectivity Easy and Intuitive Reliable and Consistent

Note:

This research was initially conducted at Cornell University.

The pictures themselves are from prior public beauty pageants.

Minimizes Subjectivity

Easy and Intuitive

Reliable and Consistent

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Now return to the Word document you were working with.