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Mobile WiMAX “Mobile Internet  Ready for Global Deployment” Dean S.K. Chang Vice Chair, Marketing Working Group, WiMAX For...
Agenda:  <ul><li>Mobile wireless Internet market demand </li></ul><ul><li>Mobile Internet service requirements  </li></ul>...
Anytime, Anywhere The Demand is Real
Broadband Market  has Significant Upside Broadband Usage Growing Faster Than We Have Seen in Other Emerging Technologies S...
Growth and Revenue are in  Data Services   Voice Revenues Growing at a 4.7% CAGR Data Revenues Growing at a 30.7% CAGR Sma...
Service Requirements for High-Speed Internet Success <ul><li>Easy-to-use </li></ul><ul><li>Affordable  </li></ul><ul><li>W...
One Platform For All Internet Connectivity Enterprise Intranets IMS Services Network Wireline Application servers - “own” ...
System Requirements to Answer Demand Rich All-IP Multimedia Content  VoIP-Interactive A/V-TCP Data   Coverage/Capacity Any...
WiMAX is a Cornerstone For Next-Generation of Broadband Connectivity
Why WiMAX? <ul><li>Delivers wireless broadband anytime, anywhere </li></ul><ul><li>Internet technology from the ground up ...
Wireless Technologies are Evolving to OFDMA OFDMA offers better spectral efficiency –  Directly translates to higher throu...
WiMAX is  NOT  a Cellular Voice Replacement <ul><li>WiMAX was not developed to compete with cellular voice market </li></u...
Contrasting Wi-Fi / WiMAX / Cellular <ul><li>CSMA/CA </li></ul><ul><li>Efficient for unpredictable traffic in an unlicense...
Benefits of a WiMAX All-IP Network  <ul><li>Increased Revenue: rapid roll-out of advanced services  </li></ul><ul><li>Lowe...
WiMAX Forum is Accelerating this Thriving Ecosystem Members are Key to  Worldwide Momentum
WiMAX Forum Content / Ecosystem (28%) Service Providers (33%) System Vendors (22%) Component Suppliers (17%) <ul><li>WiMAX...
Incredible Opportunity for Wireless Internet Worldwide We Have Momentum !
More Than 250 Operator Trials and Deployments in 65+ countries! Source: Intel, the WiMAX Forum * Other names and brands ma...
Sprint – Nextel Internet-on-the-Go <ul><li>Cost-per-megabit and performance advantage over 3G </li></ul><ul><li>With Intel...
Samsung Unveils World's First Mobile WiMAX Handset - Jan 06’ <ul><li>Weight: 184 gms </li></ul><ul><li>2.8 inch QVGA (TFT ...
KT (Korea Telecom) WiBro Services  <ul><li>Commercial Mobile WiMAX service since June 2006 </li></ul><ul><li>Mobile TPS (T...
M-Taiwan Program Taps WiMAX for Wireless <ul><li>Science and Technology Advisory Group ( (STAG) states: </li></ul><ul><li>...
Summary and Conclusion <ul><li>Demand for wireless Internet is real and it is here today </li></ul><ul><li>WiMAX is the ri...
Thank You! w w w . w i m a x f o r u m . o r g
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Mobile WiMAX

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Mobile WiMAX “Mobile Internet Ready for Global Deployment”
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  • Transcript of "Mobile WiMAX"

    1. 1. Mobile WiMAX “Mobile Internet Ready for Global Deployment” Dean S.K. Chang Vice Chair, Marketing Working Group, WiMAX Forum Director, Product Management and Strategy, Aperto Networks [email_address]
    2. 2. Agenda: <ul><li>Mobile wireless Internet market demand </li></ul><ul><li>Mobile Internet service requirements </li></ul><ul><li>WiMAX is a cornerstone for Next-Generation of </li></ul><ul><li>mobile Internet services </li></ul><ul><li>How the WiMAX Forum is driving the adoption of </li></ul><ul><li>Anytime, Anywhere Connectivity </li></ul><ul><li>Operator commitments to deploy WiMAX </li></ul>
    3. 3. Anytime, Anywhere The Demand is Real
    4. 4. Broadband Market has Significant Upside Broadband Usage Growing Faster Than We Have Seen in Other Emerging Technologies Sources: Internet World Stats, Wireless Intelligence, Point Topic thousands of subscribers Gap
    5. 5. Growth and Revenue are in Data Services Voice Revenues Growing at a 4.7% CAGR Data Revenues Growing at a 30.7% CAGR Smart Phones Feature Phones Voice Phones Sources: IDC, Web-Feet Research 0% 100% 50% ‘ 03 ‘ 05 ‘ 06 ‘ 07 ‘ 08 ‘ 04 ‘ 09 ‘ 02
    6. 6. Service Requirements for High-Speed Internet Success <ul><li>Easy-to-use </li></ul><ul><li>Affordable </li></ul><ul><li>Works on variety user device form-factors </li></ul><ul><li>Supports multiple usage models </li></ul><ul><li>Deliver broadband experience similar to fixed </li></ul><ul><li>Supports many applications (data, voice, video) over IP </li></ul><ul><li>Global roaming </li></ul>
    7. 7. One Platform For All Internet Connectivity Enterprise Intranets IMS Services Network Wireline Application servers - “own” applications - Hosted applications IMS OSA / Web Services IMS Signaling, Policy and Charging Functions Core Network Internet WiFi 2G 3G WiMAX
    8. 8. System Requirements to Answer Demand Rich All-IP Multimedia Content VoIP-Interactive A/V-TCP Data Coverage/Capacity Anytime, Indoor/Outdoor Scalability Networks, Devices, Mobility User/Operator Needs Cellular & Broadband Ecosystems <ul><li>High Link Budget </li></ul><ul><li>High Spectral Efficiency </li></ul><ul><li>Adaptive Channel Utilization </li></ul><ul><li>Extended Battery Life </li></ul><ul><li>Tiers of mobility </li></ul><ul><li>Interworking </li></ul><ul><li>Multiple frequencies </li></ul><ul><li>Multiple channel widths </li></ul><ul><li>High Peak/Average Data Rates </li></ul><ul><li>Low Latency, Jitter, Delay </li></ul><ul><li>High Link Reliability, Symmetry </li></ul><ul><li>Seamless Mobility </li></ul>System Requirements
    9. 9. WiMAX is a Cornerstone For Next-Generation of Broadband Connectivity
    10. 10. Why WiMAX? <ul><li>Delivers wireless broadband anytime, anywhere </li></ul><ul><li>Internet technology from the ground up </li></ul><ul><li>One common standard d elivers a global platform for mobile Internet services </li></ul><ul><li>Delivers the highest capacity and greatest throughput at the lowest cost - OFDMA </li></ul>
    11. 11. Wireless Technologies are Evolving to OFDMA OFDMA offers better spectral efficiency – Directly translates to higher throughput and capacity SPECTRUM EFFICIENCY SIMPLIFIES ADVANCED RF TECHNIQUES LEVERAGES BANDWIDTH OPTIMIZES SPECTRUM ALLOCATION Delivered Throughput Early ’90s Mid-’90s Early ’00s Mid-’00s GSM CDMA OFDMA
    12. 12. WiMAX is NOT a Cellular Voice Replacement <ul><li>WiMAX was not developed to compete with cellular voice market </li></ul>WiMAX WILL Complement 3G Data Services <ul><li>WiMAX is a technology choice delivering high-capacity and high-throughput data services </li></ul>
    13. 13. Contrasting Wi-Fi / WiMAX / Cellular <ul><li>CSMA/CA </li></ul><ul><li>Efficient for unpredictable traffic in an unlicensed band </li></ul><ul><li>Inefficient for predictable traffic (voice) </li></ul><ul><li>“ Sharing model” designed for unlicensed band </li></ul><ul><li>No control of resource allocation policy </li></ul>2G/3.xG Cellular <ul><li>Packet overlays but based on slot based, circuit switched resource allocation </li></ul><ul><li>Efficient for voice traffic </li></ul><ul><li>Inefficient for bursty traffic (email, http) </li></ul>Wi-Fi WiMAX <ul><li>Fast dynamic scheduling </li></ul><ul><li>Contention access for bandwidth requests only </li></ul><ul><li>Resource allocation exclusively by BS – retains tight policy control by network </li></ul><ul><li>Efficient for both bursty, unpredictable traffic and voice </li></ul>WiMAX is the Optimal Solution for Mobile Internet
    14. 14. Benefits of a WiMAX All-IP Network <ul><li>Increased Revenue: rapid roll-out of advanced services </li></ul><ul><li>Lower CAPEX and OPEX </li></ul><ul><li>Higher Compatibility, Lower Complexity </li></ul><ul><li>Simplified internetworking with other IP technologies </li></ul><ul><li>WiMAX fits easily into wired and wireless ecosystem </li></ul>Internet IP Core PSTN ASP BS BS BS
    15. 15. WiMAX Forum is Accelerating this Thriving Ecosystem Members are Key to Worldwide Momentum
    16. 16. WiMAX Forum Content / Ecosystem (28%) Service Providers (33%) System Vendors (22%) Component Suppliers (17%) <ul><li>WiMAX Forum </li></ul><ul><li>414 Members </li></ul><ul><li>Global Representation </li></ul><ul><li>28 WiMAX Forum Certified Products </li></ul><ul><li>Deliver a trusted certification process </li></ul><ul><li>Develop a framework for a high performance end-to-end IP mobile network architecture supporting all usage models </li></ul><ul><li>Promote WiMAX as the leading business model to to deliver global wireless broadband services </li></ul><ul><li>WiMAX Forum contributes to foster a thriving ecosystem </li></ul>
    17. 17. Incredible Opportunity for Wireless Internet Worldwide We Have Momentum !
    18. 18. More Than 250 Operator Trials and Deployments in 65+ countries! Source: Intel, the WiMAX Forum * Other names and brands may be claimed as the property of others
    19. 19. Sprint – Nextel Internet-on-the-Go <ul><li>Cost-per-megabit and performance advantage over 3G </li></ul><ul><li>With Intel, Motorola, and Samsung </li></ul><ul><li>Use 2.5 GHz spectrum in US </li></ul><ul><li>Expect to cover 100 million people in 2008 </li></ul>&quot;None of us today can envision our lives without wireless connectivity or the Internet,&quot; explained Gary Forsee, president and chief executive officer of Sprint Nextel. &quot;Sprint Nextel is taking a major step forward by linking the incredible potential of these two cornerstones of daily communications. We'll give customers the power to harness business information and personal entertainment easily and inexpensively -- and in ways that they will one day wonder how they lived without. Sprint Nextel selects WiMAX as next generation 4G technology platform – 8/8/2006
    20. 20. Samsung Unveils World's First Mobile WiMAX Handset - Jan 06’ <ul><li>Weight: 184 gms </li></ul><ul><li>2.8 inch QVGA (TFT LCD) </li></ul><ul><li>Slide away QWERTY keyboard  </li></ul><ul><li>OS: Windows Mobile 2003 </li></ul><ul><li>CPU: PXA  272 / 520MHz </li></ul><ul><li>Dual cameras – 3/1.3 megapixel </li></ul><ul><li>Video telephony support </li></ul><ul><li>DMB tuner (ability to receive satellite TV) </li></ul><ul><li>TV out function to watch the videos + photographs on a big screen. </li></ul>LAS VEGAS, Jan. 4 /PRNewswire/ -- For the first time in the United States, Samsung demonstrates WiBro (Korean Wireless Broadband) service on one of the world's first Mobile WiMAX phones, the Samsung M8000.  Samsung's WiBro service demonstration is an exciting precursor to the first commercial service in the Korean market slated for the first half of 2006.  
    21. 21. KT (Korea Telecom) WiBro Services <ul><li>Commercial Mobile WiMAX service since June 2006 </li></ul><ul><li>Mobile TPS (Triple Play Service) </li></ul><ul><ul><li>Communication : Fixed mobile convergence communicator </li></ul></ul><ul><ul><li>including SMS, MMS, chatting, VoIP, video conferencing </li></ul></ul><ul><ul><li>Data : Mobile internet access </li></ul></ul><ul><ul><li>Media : Real-time media service (VoD, MoD), </li></ul></ul><ul><ul><li>Personal media blog </li></ul></ul>
    22. 22. M-Taiwan Program Taps WiMAX for Wireless <ul><li>Science and Technology Advisory Group ( (STAG) states: </li></ul><ul><li>2.50-2.69 GHz band allocated for WiMAX </li></ul><ul><li>30K WiMAX base stations & 3M CPEs by 2008 </li></ul><ul><li>8 Million users by 2012 </li></ul>
    23. 23. Summary and Conclusion <ul><li>Demand for wireless Internet is real and it is here today </li></ul><ul><li>WiMAX is the right technology for answering the demand </li></ul><ul><li>The WiMAX Forum is fostering a thriving ecosystem </li></ul><ul><li>Worldwide momentum </li></ul>Image Courtesy of NASA
    24. 24. Thank You! w w w . w i m a x f o r u m . o r g
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