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Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
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Glass Egg Digital Media

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  • Scott
  • Scott
  • Scott
  • Scott
  • Paul
  • Chris
  • Megan
  • Megan
  • Jenn
  • JennAlternative growth strategies"more of the same" business offering another product looking for new customers(develop an entirely different line of business with different customers and different products) -marketing to businesses-marketing to consumers (option to dev consumer product -online game development org resources and structure)
  • Jenn
  • Transcript

    • 1. Glass Egg Digital Media
      Chris Althoff
      Paul Gavin
      Megan Jones
      Jennifer Noinaj
      Scott Shapiro
      BADM449 – September 22, 2009
    • 2. Background
      Vietnam
      Long history of turmoil and war, struggling for independence
      Today, it is a vibrant nation
      Growing economy, very attractive for business
      Well-educated labor force
      Technology
      Online gaming has become very popular
      Expanding gaming firms to offer various services
      Video Games - History
      1970s – Pong
      1980s – Atari
      1990s – Nintendo
      16-bit, 32-bit, 64-bit
      3D: real time vs. pre-rendered
      Production
      Game design
      Art assets
      Animation
      Background
    • 3.
    • 4.
    • 5.
    • 6. Strengths
      Company was founded on experience
      Successful training program
      Talented local middle management
      Strong relationships with several key players in the business
      Specialize in car designing
      Strengths
    • 7. Weaknesses
      Small profit margin
      Small market position
      Low utilization of employees
      Higher cost than competitors
      Small sales force
      Niche specialist
      Weaknesses
    • 8. External Opportunities
      Double revenue without impacting costs very much
      Expanding the sales team
      Expanding Glass Eggs Digital Media’s focus to include environments
      Developing and/or licensing a game of their own
      Outsourcing market growing
      Relatively young population with increasing use of internet and online gaming
      Rapid development of Vietnam – increase in foreign direct investment
      Opportunities
    • 9. Internal Opportunities
      Offer more training to increase outsourcing services
      Maintain better relationships with clients/ perspective customers
      Tap into management expertise to increase oversees expansion
      Expanding the sales team
      Expanding focus
      Opportunities
    • 10. Threats
      Constantly changing environment
      Being responsive to new technologies
      Adapting to the needs of their clients
      Producing a quick turnaround time
      Governmental policies for videogames
      Numerous other firms in the art assets outsourcing business
      Alive Interactive, Dhruva Interactive, Virtuos
      Increasing level of competition based on costs
      Threats
    • 11. Conclusions
      Thriving industry
      Strong company potential
      Numerous future opportunities
      Responsive to environment
      Conclusions
    • 12. Questions?

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