Your SlideShare is downloading. ×
Glass Egg Digital Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Glass Egg Digital Media

1,980
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,980
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Scott
  • Scott
  • Scott
  • Scott
  • Paul
  • Chris
  • Megan
  • Megan
  • Jenn
  • JennAlternative growth strategies"more of the same" business offering another product looking for new customers(develop an entirely different line of business with different customers and different products) -marketing to businesses-marketing to consumers (option to dev consumer product -online game development org resources and structure)
  • Jenn
  • Transcript

    • 1. Glass Egg Digital Media
      Chris Althoff
      Paul Gavin
      Megan Jones
      Jennifer Noinaj
      Scott Shapiro
      BADM449 – September 22, 2009
    • 2. Background
      Vietnam
      Long history of turmoil and war, struggling for independence
      Today, it is a vibrant nation
      Growing economy, very attractive for business
      Well-educated labor force
      Technology
      Online gaming has become very popular
      Expanding gaming firms to offer various services
      Video Games - History
      1970s – Pong
      1980s – Atari
      1990s – Nintendo
      16-bit, 32-bit, 64-bit
      3D: real time vs. pre-rendered
      Production
      Game design
      Art assets
      Animation
      Background
    • 3.
    • 4.
    • 5.
    • 6. Strengths
      Company was founded on experience
      Successful training program
      Talented local middle management
      Strong relationships with several key players in the business
      Specialize in car designing
      Strengths
    • 7. Weaknesses
      Small profit margin
      Small market position
      Low utilization of employees
      Higher cost than competitors
      Small sales force
      Niche specialist
      Weaknesses
    • 8. External Opportunities
      Double revenue without impacting costs very much
      Expanding the sales team
      Expanding Glass Eggs Digital Media’s focus to include environments
      Developing and/or licensing a game of their own
      Outsourcing market growing
      Relatively young population with increasing use of internet and online gaming
      Rapid development of Vietnam – increase in foreign direct investment
      Opportunities
    • 9. Internal Opportunities
      Offer more training to increase outsourcing services
      Maintain better relationships with clients/ perspective customers
      Tap into management expertise to increase oversees expansion
      Expanding the sales team
      Expanding focus
      Opportunities
    • 10. Threats
      Constantly changing environment
      Being responsive to new technologies
      Adapting to the needs of their clients
      Producing a quick turnaround time
      Governmental policies for videogames
      Numerous other firms in the art assets outsourcing business
      Alive Interactive, Dhruva Interactive, Virtuos
      Increasing level of competition based on costs
      Threats
    • 11. Conclusions
      Thriving industry
      Strong company potential
      Numerous future opportunities
      Responsive to environment
      Conclusions
    • 12. Questions?

    ×