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Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
Glass Egg Digital Media
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Glass Egg Digital Media

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  • Scott
  • Scott
  • Scott
  • Scott
  • Paul
  • Chris
  • Megan
  • Megan
  • Jenn
  • JennAlternative growth strategies"more of the same" business offering another product looking for new customers(develop an entirely different line of business with different customers and different products) -marketing to businesses-marketing to consumers (option to dev consumer product -online game development org resources and structure)
  • Jenn
  • Transcript

    • 1. Glass Egg Digital Media<br />Chris Althoff<br />Paul Gavin <br />Megan Jones <br />Jennifer Noinaj<br />Scott Shapiro <br />BADM449 – September 22, 2009<br />
    • 2. Background<br />Vietnam<br />Long history of turmoil and war, struggling for independence<br />Today, it is a vibrant nation<br />Growing economy, very attractive for business<br />Well-educated labor force<br />Technology<br />Online gaming has become very popular<br />Expanding gaming firms to offer various services<br />Video Games - History<br />1970s – Pong<br />1980s – Atari<br />1990s – Nintendo<br />16-bit, 32-bit, 64-bit<br />3D: real time vs. pre-rendered<br />Production<br />Game design<br />Art assets<br />Animation<br />Background<br />
    • 3.
    • 4.
    • 5.
    • 6. Strengths<br />Company was founded on experience<br />Successful training program<br />Talented local middle management<br />Strong relationships with several key players in the business<br />Specialize in car designing<br />Strengths<br />
    • 7. Weaknesses<br />Small profit margin<br />Small market position<br />Low utilization of employees<br />Higher cost than competitors<br />Small sales force<br />Niche specialist<br />Weaknesses<br />
    • 8. External Opportunities<br />Double revenue without impacting costs very much<br />Expanding the sales team<br />Expanding Glass Eggs Digital Media’s focus to include environments<br />Developing and/or licensing a game of their own<br />Outsourcing market growing<br />Relatively young population with increasing use of internet and online gaming<br />Rapid development of Vietnam – increase in foreign direct investment<br />Opportunities<br />
    • 9. Internal Opportunities<br />Offer more training to increase outsourcing services<br />Maintain better relationships with clients/ perspective customers<br />Tap into management expertise to increase oversees expansion<br />Expanding the sales team<br />Expanding focus <br />Opportunities<br />
    • 10. Threats<br />Constantly changing environment <br />Being responsive to new technologies<br />Adapting to the needs of their clients<br />Producing a quick turnaround time<br />Governmental policies for videogames<br />Numerous other firms in the art assets outsourcing business<br />Alive Interactive, Dhruva Interactive, Virtuos<br />Increasing level of competition based on costs<br />Threats<br />
    • 11. Conclusions<br />Thriving industry<br />Strong company potential<br />Numerous future opportunities<br />Responsive to environment<br />Conclusions<br />
    • 12. Questions?<br />

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