Glass Egg Digital Media<br />Chris Althoff<br />Paul Gavin <br />Megan Jones <br />Jennifer Noinaj<br />Scott Shapiro <br ...
Background<br />Vietnam<br />Long history of turmoil and war, struggling for independence<br />Today, it is a vibrant nati...
Strengths<br />Company was founded on experience<br />Successful training program<br />Talented local middle management<br...
Weaknesses<br />Small profit margin<br />Small market position<br />Low utilization of employees<br />Higher cost than com...
External Opportunities<br />Double revenue without impacting costs very much<br />Expanding the sales team<br />Expanding ...
Internal Opportunities<br />Offer more training to increase outsourcing services<br />Maintain better relationships with c...
Threats<br />Constantly changing environment <br />Being responsive to new technologies<br />Adapting to the needs of thei...
Conclusions<br />Thriving industry<br />Strong company potential<br />Numerous future opportunities<br />Responsive to env...
Questions?<br />
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Glass Egg Digital Media

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  • Scott
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  • JennAlternative growth strategies"more of the same" business offering another product looking for new customers(develop an entirely different line of business with different customers and different products) -marketing to businesses-marketing to consumers (option to dev consumer product -online game development org resources and structure)
  • Jenn
  • Glass Egg Digital Media

    1. 1. Glass Egg Digital Media<br />Chris Althoff<br />Paul Gavin <br />Megan Jones <br />Jennifer Noinaj<br />Scott Shapiro <br />BADM449 – September 22, 2009<br />
    2. 2. Background<br />Vietnam<br />Long history of turmoil and war, struggling for independence<br />Today, it is a vibrant nation<br />Growing economy, very attractive for business<br />Well-educated labor force<br />Technology<br />Online gaming has become very popular<br />Expanding gaming firms to offer various services<br />Video Games - History<br />1970s – Pong<br />1980s – Atari<br />1990s – Nintendo<br />16-bit, 32-bit, 64-bit<br />3D: real time vs. pre-rendered<br />Production<br />Game design<br />Art assets<br />Animation<br />Background<br />
    3. 3.
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    5. 5.
    6. 6. Strengths<br />Company was founded on experience<br />Successful training program<br />Talented local middle management<br />Strong relationships with several key players in the business<br />Specialize in car designing<br />Strengths<br />
    7. 7. Weaknesses<br />Small profit margin<br />Small market position<br />Low utilization of employees<br />Higher cost than competitors<br />Small sales force<br />Niche specialist<br />Weaknesses<br />
    8. 8. External Opportunities<br />Double revenue without impacting costs very much<br />Expanding the sales team<br />Expanding Glass Eggs Digital Media’s focus to include environments<br />Developing and/or licensing a game of their own<br />Outsourcing market growing<br />Relatively young population with increasing use of internet and online gaming<br />Rapid development of Vietnam – increase in foreign direct investment<br />Opportunities<br />
    9. 9. Internal Opportunities<br />Offer more training to increase outsourcing services<br />Maintain better relationships with clients/ perspective customers<br />Tap into management expertise to increase oversees expansion<br />Expanding the sales team<br />Expanding focus <br />Opportunities<br />
    10. 10. Threats<br />Constantly changing environment <br />Being responsive to new technologies<br />Adapting to the needs of their clients<br />Producing a quick turnaround time<br />Governmental policies for videogames<br />Numerous other firms in the art assets outsourcing business<br />Alive Interactive, Dhruva Interactive, Virtuos<br />Increasing level of competition based on costs<br />Threats<br />
    11. 11. Conclusions<br />Thriving industry<br />Strong company potential<br />Numerous future opportunities<br />Responsive to environment<br />Conclusions<br />
    12. 12. Questions?<br />
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