Glass Egg Digital Media
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Glass Egg Digital Media

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  • Scott
  • Scott
  • Scott
  • Scott
  • Paul
  • Chris
  • Megan
  • Megan
  • Jenn
  • JennAlternative growth strategies"more of the same" business offering another product looking for new customers(develop an entirely different line of business with different customers and different products) -marketing to businesses-marketing to consumers (option to dev consumer product -online game development org resources and structure)
  • Jenn

Glass Egg Digital Media Glass Egg Digital Media Presentation Transcript

  • Glass Egg Digital Media
    Chris Althoff
    Paul Gavin
    Megan Jones
    Jennifer Noinaj
    Scott Shapiro
    BADM449 – September 22, 2009
  • Background
    Vietnam
    Long history of turmoil and war, struggling for independence
    Today, it is a vibrant nation
    Growing economy, very attractive for business
    Well-educated labor force
    Technology
    Online gaming has become very popular
    Expanding gaming firms to offer various services
    Video Games - History
    1970s – Pong
    1980s – Atari
    1990s – Nintendo
    16-bit, 32-bit, 64-bit
    3D: real time vs. pre-rendered
    Production
    Game design
    Art assets
    Animation
    Background
  • Strengths
    Company was founded on experience
    Successful training program
    Talented local middle management
    Strong relationships with several key players in the business
    Specialize in car designing
    Strengths
  • Weaknesses
    Small profit margin
    Small market position
    Low utilization of employees
    Higher cost than competitors
    Small sales force
    Niche specialist
    Weaknesses
  • External Opportunities
    Double revenue without impacting costs very much
    Expanding the sales team
    Expanding Glass Eggs Digital Media’s focus to include environments
    Developing and/or licensing a game of their own
    Outsourcing market growing
    Relatively young population with increasing use of internet and online gaming
    Rapid development of Vietnam – increase in foreign direct investment
    Opportunities
  • Internal Opportunities
    Offer more training to increase outsourcing services
    Maintain better relationships with clients/ perspective customers
    Tap into management expertise to increase oversees expansion
    Expanding the sales team
    Expanding focus
    Opportunities
  • Threats
    Constantly changing environment
    Being responsive to new technologies
    Adapting to the needs of their clients
    Producing a quick turnaround time
    Governmental policies for videogames
    Numerous other firms in the art assets outsourcing business
    Alive Interactive, Dhruva Interactive, Virtuos
    Increasing level of competition based on costs
    Threats
  • Conclusions
    Thriving industry
    Strong company potential
    Numerous future opportunities
    Responsive to environment
    Conclusions
  • Questions?