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Albuquerque Staycation
 

Albuquerque Staycation

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  • Aged 25-35 Single or newly engaged Social Outdoorsy, energetic Rel. high disposable income Impulse buyers Motivated by desire to experience noveltiesBrands? REI, Patagonia, Osprey, Mountain HARD WEAR, Columbia
  • Lodging-Options with variety of price, luxury, qualities
  • DiningSample different ethnic cuisinesSomething for everyoneAttractionsOutdoorsHiking, sightseeingLocal cultureNM Natural History & Science museum, Aquarium, International Balloon Fiesta

Albuquerque Staycation Albuquerque Staycation Presentation Transcript

  • Albuquerque, NM
    The Propaganda Pandas
  • Staycation Destination
    Population: 518,271 (July 2007)
    24th largest U.S. city
    6th fastest growing city in U.S.
    60th largest U.S. metropolitan area
    Destination:Albuquerque
  • Demographics
    Multinational metropolis
    70 ethnicities
    Culturally rich American destination
    Destination:Albuquerque
  • Why Albuquerque?
    Unique multicultural heritage & history
    Culture still part of daily life today
    Ambience
    Pueblo and Spanish inspired architecture
    Artwork
    Cultural centers
    Music
    Cuisine
    Traditional New Mexican restaurants
    Destination:Albuquerque
  • Why Albuquerque?
    Modern city skyline against Sandia Mountains
    310 days of sunshine
    5th Fittest City in U.S. (Men’s Fitness Magazine, January 2009)
    America’s Most Walkable Neighborhoods
    in the Top 40 U.S. Cities (2008)
    Very low humidity
    Hot air ballooning capital
    Destination:Albuquerque
  • Why Albuquerque?
    3,000 shops and galleries
    World-class visual & performing arts
    Best golf courses in Southwest
    Leading high-tech research faculties
    National Laboratory
    Intel
    University of New Mexico
    Nightlife
    Downtown
    International theater & dance companies
    Casinos
    Destination:Albuquerque
  • Meet Erin
    Female, 27
    $60K - Wildlife Researcher
    Caucasian
    Interests: Photography,
    reading mysteries
    Hobbies: Trekking, white
    water rafting
    Experiencer Profile
  • Meet Brian
    Male, 29
    $40K - Law Enforcement
    Caucasian
    Interests: Travel,
    computer games
    Hobbies: Skiing, rock
    climbing
    Experiencer Profile
  • Itinerary: Where to Stay
    Lodging
    Hiway House Motel
    Hyatt Regency Albuquerque
    Albuquerque Marriott
    Staycation Package
  • Itinerary: Dining
    Flying Star Café
    Sandiago’s Mexican Grill at the Tram
    TajMahal
    Eurasia Bistro
    mCafe
    Sunshine Café, LLC
    Scalo Northern Italian Grill
    Casa de Benavidez
  • Sandia Peak Tram
    Staycation Package
  • Hiking in the Sandias
    Staycation Package
  • Museum of History & Science
    Staycation Package
  • Albuquerque Aquarium
    Staycation Package
  • International Balloon Fiesta
  • IMC Objectives
    Provide a staycation that will cater to the Experiencer
    Prove that Albuquerque, NM is the ideal place to do so
    Remain within a budget of $800
    IMC Campaign
  • Slogan
    310 days of sunshine per year
    Perfect for outdoor activities
    Warm, inviting, and fun image
    IMC Campaign
  • Advertisements
    Brochures
    Print ads
    Internet ads
    Billboards
    Bus ads
    Sample Ad
  • Bus Ad
  • Questions?
    The Propaganda Pandas