How BarCamp boosts your business
Proven Methods

What is BarCamp?

The first BarCamp stats

6 planners

6 days to organize (from idea to inception)

200 people showed up

Featured in Wired Magazine

People around the world watched and said...
“I can do that!“

So what the heck is BarCamp?

It's not
• Camping in a bar
• Only a name of something
It's kind of
• An ad-hoc gathering
• An open environment
• An intense event

What can people do there?

Share 
Give demos

Learn 
Interact

Discuss 
Have fun

What is the difference between
a BarCamp and a normal conference?
Normal Conference BarCamp

Characteristics of BarCamp

Open and Free

No spectators, Only participants

No pre-scheduled presentations

Free to choose which presentations to see

Live update

What do I need to join?

Have desire to 
Sleeping bag
contribute (optional)

Have desire to 
Computerness
learn (optional)

BarCamp around the world
BarCamp Portland 2007

BarCamp around the world
BarCamp Salzburg 2007

BarCamp around the world
BarCamp Hanoi 2007 – The first BarCamp in Vietnam

BarCamp around the world
BarCamp Saigon 2008

BarCamp around the world

More than 500 BarCamps have been
organized

On 5 continents

Over 350 cities worldwide

For me BarCamp's also an ideology

Why utilize BarCamp?

Branding
• Increase corporate brand's visibility
• Create a friendly and transparent corporate image
• Advertise new products / strategies / campaigns
• Extend influence on the industry

Educate Users, Applicants, Students
and Professionals
• Educate users on new products
• Educate applicants to the company
• Educate and guide students on technology and careers
with the company
• Influence other professionals
• Set the trends

Communicate
• Get feedbacks on company brand
• Communicate and address any gap in understanding
between corporate employees and others

Talents Hunting and Tracking
• Get to know talents
• Hunt them
• Or track their progress

Innovate
• Absorb ideas from others
• Provide opportunities for employees to meet, update and
build networks

Semi-internal FPT BarCamp

BarCamp's really an ideology

Final words
When you come, be prepared to share with
barcampers.
When you leave, be prepared to share it with
the world.

December 2008
Ninh Nguyen - www.ninhnv.com
Tai Tran - www.taitran.com