Amplifr is a publishing platform that aims to help artists and media professionals save time and money on building, publishing, and optimizing their online presence. It provides tools for creating websites, newsletters, social media posts and push notifications to fans, as well as analytics to gain insights on performance. The founders claim their first customers are seeing twice the productivity using Amplifr. They plan to target DIY and indie artists and labels initially through music blogs and conferences. The monthly subscription plans start at $150 and they expect customers to stay for over a year. Their goal is to expand to the US and EU markets.

1. Publishing platform for
artists and media people

2. The Problem
Web, the artist’s perspective:
• Good is expensive
• Publishing: lots of effort
• Tools for selling music
• Gathering stats
Existing tools are not good enough.

3. The Solution
• Publications: website, social networks, newsletters
• CRM: push, email, post to artist’s fans
• No limitations on design
• Mobile app without development
• Actionable stats

4. The Solution

5. The Solution

6. The Value
Amplifr saves musicians money
and time on building, publishing
and optimizing communications
on the web.
It helps the artist to sell more by
giving them an insight on how
well they perform and how can
they improve their marketing.
My team does the job
two times faster using
Amplifr.
Ksenia Bausheva,
CEO Prome Bakery

7. The Model
SaaS: monthly plans from $150 per month.
We are online in a private beta and have 10 early adopters who are
also experts in the industry.
Average monthly check so far is $120.
Customer lifetime is expected to be longer than a year.

8. Lots of compromises
Full stack solution
Partial solution, use /w other
tool to solve the problem
No compromises, works as
artists expect it to

9. US Market
With average monthly fee of $150 the market cap exceeds
1,2 billion dollars a year.
There were over 700 000
musician Facebook
pages in US in 2011.
More than 500 000
musicians in US were
using BandPage in 2011.

10. Customer Acquisition
We approach our customers face to face. We “hire” our customers
to be our experts who help us build an awesome product.
Right now we are in talks with Black Star Inc, Navigator Records and
Kruzheva Music.
Public launch is planned for 2013. We will invest in marketing,
extend to US and EU markets.
We estimate CAC to be $50 in our finance model.

11. Focus & Distribution
We focus on DIY and indie musicians and labels. To reach them, we
are going to use blogs, music tech conferences, our own educational
resources.
The model could be refocused though: Amplifr will work for media
people in sports, TV, politics and so on.

12. Team & Experts
CEO, Nate Gadgibalaev
Product manager of
Scalaxy and Evil Martians
COO, Alexander Tischenko
CEO & co-founder of Evil Martians
CTO, Yaroslav Markin
CTO & co-founder of
Evil Martians
Our awesome experts
Vladislav Leshkevich, Kasta
Russian chart topping hip-hop artist,
MTV RMA 2004, 2009, 2010, “MTV
Legend”, lots of other awards
Vlad Davydov, IKON
Top russian booking agency,
represents Universal Music in
Russia
Peter Shecksheev, media person
Musical and movie producer, top
Russian TV show producer (8
seasons running)
Alexey Rostocky, Navigator Records
Top russian record label, works with
DDT, Splin, Zvery bands
Alexey Kosov, Assai
Indie alternative hip-hop
musician, runs his band
for living

13. What’s Next
We need advisors in marketing and distribution.
We’re in talks with FUGA to open content distribution to the public.
We’re working on iOS and Android apps feature to our customers.
We are extending to new markets (US and EU, and we need advisors
to do that).
We are raising seed round.

14. Nate
nat@amplifr.com
Publishing platform for
artists and media people