Xavier Moisant / http://xmo.blogs.com/train_train_quotidien Train train quotidien A community vs. an institution

Xavier Moisant / http://xmo.blogs.com/train_train_quotidien

A blog created randomly First notes at the beginning of 2005 on a previous blog. Creation of «Train train quotidien», May 2005

A blog created randomly

First notes at the beginning of 2005 on a previous blog. Creation of «Train train quotidien», May 2005

Contents grow for 2 years. At the end of 2006, quality goes badly poor. The blog became the place of unsatisfied customers.

Contents grow for 2 years.

At the end of 2006, quality goes badly poor.

The blog became the place of unsatisfied customers.

Texte Material for blogs. Blog becomes open to other authors.

Community organizes itself PA Press Digital monitoring

Growing mobilisation

First reaction of SCNF : no comment. Customers continue to write and publish on blog. Second reaction of SNCF : press pr to explain that the blog is not representative, don’t believe it. Where is the SNCF ?

First reaction of SCNF : no comment.

Customers continue to write and publish on blog.

Second reaction of SNCF : press pr to explain that the blog is not representative, don’t believe it.

A fake logo of SNCF is published on the blog. SNCF asks to Typepad to censor the blog. SNCF and Typepad doesn’t contact the author of the blog Unfortunately... The affair !

A fake logo of SNCF is published on the blog.

SNCF asks to Typepad to censor the blog. SNCF and Typepad doesn’t contact the author of the blog

Unfortunately...

Tens of blog and website publish the logo and comment the censorship. The Communication Director of SNCF answers to the post on lemondedublog.com Typepad agrees it was a mistake and allows to publish again the note. The reaction

Tens of blog and website publish the logo and comment the censorship.

The Communication Director of SNCF answers to the post on lemondedublog.com

Typepad agrees it was a mistake and allows to publish again the note.

September 2007, The «Conseil régional de Haute-Normandie» (local political power) suspends a 30 million of euros subvention to SNCF. October 2007, SNCF president comes to sign a document about the improvement of the quality. Blog has been hijacked, tens of notes and comments are deleted. SNCF doesn’t respect the convention. Blog community is again fighting to improve the quality : Normandy call, interviews on national radio (France Info), press, politicians.

September 2007, The «Conseil régional de Haute-Normandie» (local political power) suspends a 30 million of euros subvention to SNCF.

October 2007, SNCF president comes to sign a document about the improvement of the quality.

Blog has been hijacked, tens of notes and comments are deleted.

SNCF doesn’t respect the convention.

Blog community is again fighting to improve the quality : Normandy call, interviews on national radio (France Info), press, politicians.