Strands Launches
Online Personal
Finance Service

SAN FRANCISCO--(BUSINESS WIRE)--Strands Labs, Inc., the
developer of social recommendation and personalization
technologies, today announced the public launch of its new
online personal finance management service named
moneyStrands (http://www.moneystrands.com/). The
innovative site offers consumers a comprehensive set of
free money management functionality based on a highly
customizable rich Internet application platform. Strands’
awaited move into the personal finance vertical is part of a
multi-staged strategy to develop consumer facing services
that leverage its patent-pending social recommendation
technology in high value, high impact domains.

With the ongoing global financial crisis and more
uncertainty about the economy still looming, there is no
denying that being “penny wise” is the order of the day.
However, for many, the idea of money management has
traditionally come to conjure up unpleasant images of
monitoring multiple bank and credit card accounts,
maintaining impractical expense sheets, and often dealing
with conflicting advice from different sources. In order to
bridge this gap, moneyStrands offers its users an extensive
suite of easy to use and engaging personal finance
capabilities at no charge.

The list includes:
The ability to present a unified view of the user’s finances in
one convenient site by aggregating and automatically updating
information from all her bank, credit card and other financial
accounts.
A host of ‘widgets’ that utilize advanced data visualization
techniques to analyze and highlight the meaningful trends in
the user’s income, debt and spending patterns.
Intuitive transaction drill down capabilities and a convenient
budgeting component.
Configurable email reminders and mobile text alerts ensuring
the user gets notified and can quickly adapt to unforeseen
financial events.

A community oriented section that lets the user see how she
compares to her peers and others.
A specialized version of Strands recommendation technology
that matches the user with money saving financial and
commercial products and the most relevant expert-authored
money management tips based on her financial profile.
A highly customizable widget-based user interface with a fun
and engaging design that enables the user to uniquely combine
and shuffle the most personally relevant aspects of her
financial life, all on her own workspace.
moneyStrands also sports an easy to use iPhone application in
addition to a full-featured mobile web version for all browser-
enabled smart phones so users can also access their account
balances and budgets conveniently while on the go.

About Strands
Strands develops software technologies that help people
discover the most personally relevant content and products on
the Internet. Strands' patent-pending Social Recommender is
capable of automatically learning people's tastes and quickly
adapting to their changing information needs as their
preferences evolve over time. It can be used to generate real-
time recommendations in a vast number of domains. Strands
was established in 2003 by CEO & Founder, Francisco J. Martin
and is headquartered in Corvallis, Oregon. Currently, Strands
and its subsidiaries have more than 100 employees at offices in
the U.S., Spain and Finland.

Experience the
\"Personal Web“
with Strands!