Textbook-rental service Chegg Inc. helps college students avoid paying top dollar for textbooks. Instead, Chegg rents books for as little as a third of their retail price. In addition to its online services, the company has forged retail partnerships with bricks-and-mortar college book stores across country.

1. Company: Textbook-rental service Chegg Inc. helps college students avoid paying top dollar for
textbooks. Instead, Chegg rents books for as little as a third of their retail price. In addition to its
online services, the company has forged retail partnerships with bricks-and-mortar college book
stores across country.
Challenge: Need to manage, on a single platform, a rapidly expanding business with both an
online sales channel and retail partnerships spread across North America.
 Complex codebase with lack of documentation
 No structured release process
 Lacked an agile approach for short-timeframe delivery
Solution: Working closely with Systems In Motion, Chegg successfully scaled their application
development team to manage the fast growing and dynamic E-Commerce platform. The Inshore
team integrated seamlessly with Chegg across the application, business intelligence, and
operations groups. Systems In Motion’s solution included:
 Deploying an application development team for the open-source platform supporting
critical revenue generating processes with online retailing connected to brick-and-mortar
stores
 Mapping and documenting process flow and internal processes for release management
 LAMP (Linux, Apache, MySQL, PHP) development best practices
 Application performance optimization through SQL queries and other tools
 Re-factoring existing code for increased performance and improved design
Results: A streamlined, scalable and integrated team as an extension to Chegg’s internal
resources, in a cost effective delivery model leveraging the US mid-west talent pool.
 Successfully launched tool for measuring Search Engine Optimization effectiveness
 Improved customer experience through enhanced feedback loop
 Faster time-to-market for new products and services
Technology Competencies:
Linux, Apache, MySQL, php, Agile development.