Aptara’s Fast Publishing Solutions Help Launch Mass Distribution of eBooks MP Publishing Releases Thousands of New Digital Titles

New Delhi, Delhi, India, Tuesday, June 23, 2009 -- (Business Wire India) Aptara, a pioneer in digital publishing solutions, was chosen by MP Publishing, a leading eBook publisher, to convert publications previously unreleased in eBook form. MP Publishing is acquiring thousands of book titles from publishers all over the world and making them available for instant download through their website, www.skoobestore.com, and through mass distribution channels. Aptara is transforming publications for MP Publishing from source file formats including Quark, InDesign, and PDF, into the ePub format. Using an XML-first production process, the titles are available for MP Publishing to repurpose for delivery to any make of eBook reader. Headquartered in the United States, with operation centers in New Delhi and Pune, that employ over 3,000 employees, the advanced conversion work for MP Publishing will be carried out in Aptara’s New Delhi facility.

“ Aptara’s fast-publishing technology is helping us to quickly fill online shelves and satisfy an avid, growing base of eBook customers,” said Mark Pearce, CEO of MP Publishing and SkoobeStore.com. “Aside from speed, Aptara’s services meet our stringent demands for high quality end products and cost-effectiveness. As we ramp-up to meet the demands of this burgeoning market, it’s reassuring to know that Aptara has the experience and scale to support us.” “ MP Publishing is at the forefront of the eBook distribution wave, for both consumers and suppliers,” said Dev Ganesan, Aptara President and CEO. “Some publishers have taken the plunge, but most are just beginning to test the waters. MP Publishing is helping break new ground for others to follow. Not only are they taking care of the upfront conversion work for publishers, but they are also providing the hosting facilities − a critical IT infrastructure requirement that can act to delay the move to ePublishing. Aptara is pleased to be MP Publishing’s partner in driving the next wave of eBook creation.”

About Aptara : Aptara provides Knowledge Process Outsourcing (KPO) solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all delivery media, Aptara’s expertise includes digital publishing, editorial services, eLearning development, and content technologies. Founded in 1988 around its unique publishing technical expertise, Aptara employs over 3,700 professionals globally and serves leaders in the Publishing, Media, Manufacturing, Professional Services, Financial Services, Retail and Educational markets. For more information visit www.aptaracorp.com. About MP Publishing : MP Publishing is an independent eBook publisher and distributor. Providing full support for both established publishing houses and individual authors, MP Publishing takes printed conventional books from inception through to the end-reader with its seamless electronic management and distribution process. MP Publishing is continually acquiring the electronic rights to fiction and nonfiction works for sale as eBooks. www.skoobestore.com and www.skoobe.co.uk are MP Publishing’s independent retailing websites where eBooks are sold in both ePub and PDF formats.