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Comverse Mobile Advertising
March 2010
Due to the Decline in ARPU…
2
In saturated cellular
markets competition
and lack of
differentiation are
leading to price w...
New Business Models Have Emerged
Operators monetize
lucrative assets:
• Subscribers
• Trusted relationship
Enabling person...
Operators are Best Positioned to Seize the Opportunity
4
Knowing the
User
Reaching the
User
Usage information
combined wit...
Source: Juniper, June 2009
The Mobile Advertising Market is Growing
184
281
410
553
707
2008 2009 2010 2011 2012
34 43
77
...
6
... And So Are We!
Building on the SingTel project launch success, we are leading this market
with the highest number of...
An End-to-End Offering Covering All Bases
7
Core Technology enabling:
Advanced targeting and analytic capabilities
Multi c...
An End-to-End Offering Covering All Bases
Network Expertise: Gained from deploying in-network
multi-channel mobile adverti...
An End-to-End Offering Covering All Bases
10
Marketing Advisory: Ensures operator business
success in a new and evolving m...
An End-to-End Offering Covering All Bases
11
Relationship with advertisers: Increases demand in
new markets
Brand
Creative...
An End-to-End Offering Covering All Bases
12
Business operations: Managed services for smooth
service take-up through our ...
13
An End-to-End Offering Covering All Bases
Working with industry leading partners,
Comverse end-to-end mobile advertisin...
Plug and Play – Quick Route to Success
14
Comverse Mobile Advertising is pre-enabled in all
Comverse HUB products
Get off ...
Committed to Innovative Solutions for Telecom
Operators
16
Introducing Mobile Advertising 3.0:
• No Money? No Problem! – F...
17
No Money? No Problem!
Name, 2006
Tier 1 operator
in
Latin America
The pain:
• T1 operator in a prepaid market was facin...
18
The user sends MMS
No Money? No Problem!
Example Scenario
MMSC
Mobile
Advertising
Billing
Any advert
matching
the profi...
19
A sends to B an SMS
Spice Up Your Inventory!
Example Scenario
Mobile
Advertising
B receives MMS with
an ad
From: John
W...
Viral Advertising
The user receives an MMS
encouraging him to send his
picture
The user receives an MMS
encouraging him to...
Multi Operator Platform
One central platform connecting advertisers with subscribers
of several operators in the same coun...
Summary
Operators have a great opportunity for an additional
revenue stream coming from advertising
The time to join the b...
23
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Mobile advertising marketing presentation

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Transcript of "Mobile advertising marketing presentation"

  1. 1. Comverse Mobile Advertising March 2010
  2. 2. Due to the Decline in ARPU… 2 In saturated cellular markets competition and lack of differentiation are leading to price wars Operator revenues not scaling with traffic growth $38.57 $34.71 2005 2009 $20.40 $17.51 2005 2009 $10.17 $4.71 2005 2009 $54.85 $51.56 2005 2009 $75.73 $57.62 2005 2009
  3. 3. New Business Models Have Emerged Operators monetize lucrative assets: • Subscribers • Trusted relationship Enabling personal and targeted advertising P2P MMS MMS From: John What will u have 2 drink? P2P SMS From: John What will u have 2 drink? Go to www.coca-cola.com SMS Visual Voicemail Ringback Tone
  4. 4. Operators are Best Positioned to Seize the Opportunity 4 Knowing the User Reaching the User Usage information combined with demographic data to maintain a rich user profile Owning multiple touch-points to contact the user Perceived as a trusted entity with an established billing relationship
  5. 5. Source: Juniper, June 2009 The Mobile Advertising Market is Growing 184 281 410 553 707 2008 2009 2010 2011 2012 34 43 77 127 190 2008 2009 2010 2011 2012 264 332 494 657 813 2008 2009 2010 2011 2012 47 81 140 241 331 2008 2009 2010 2011 2012 73 107 190 310 443 2008 2009 2010 2011 2012 233 327 485 675 895 2008 2009 2010 2011 2012 176 246 366 509 675 2008 2009 2010 2011 2012 Total Mobile Advertising Spend (in M$)
  6. 6. 6 ... And So Are We! Building on the SingTel project launch success, we are leading this market with the highest number of Mobile Advertising in-network systems Multi channel system for SMS, MMS, WAP advertising High capacity system of 2000 TPSs for SMS, USSD & WAP advertising Comprehensive SMS advertising platform
  7. 7. An End-to-End Offering Covering All Bases 7 Core Technology enabling: Advanced targeting and analytic capabilities Multi channels Brand Creative & Campaign Mgmt Ad Agency Technology Operator Consumer
  8. 8. An End-to-End Offering Covering All Bases Network Expertise: Gained from deploying in-network multi-channel mobile advertising solutions worldwide Brand Creative & Campaign Mgmt Ad Agency Technology Operator Consumer
  9. 9. An End-to-End Offering Covering All Bases 10 Marketing Advisory: Ensures operator business success in a new and evolving market Brand Creative & Campaign Mgmt Ad Agency Technology Operator Consumer
  10. 10. An End-to-End Offering Covering All Bases 11 Relationship with advertisers: Increases demand in new markets Brand Creative & Campaign Mgmt Ad Agency Technology Operator Consumer
  11. 11. An End-to-End Offering Covering All Bases 12 Business operations: Managed services for smooth service take-up through our leading partners Brand Creative & Campaign Mgmt Ad Agency Technology Operator Consumer
  12. 12. 13 An End-to-End Offering Covering All Bases Working with industry leading partners, Comverse end-to-end mobile advertising solution covers all bases to support operator’s success Brand Creative & Campaign Mgmt Ad Agency Technology Operator Consumer
  13. 13. Plug and Play – Quick Route to Success 14 Comverse Mobile Advertising is pre-enabled in all Comverse HUB products Get off to a quick start with Comverse Mobile Advertising: Comverse Mobile Advertising is fully integrated with Comverse ONE Easy integration with non Comverse products
  14. 14. Committed to Innovative Solutions for Telecom Operators 16 Introducing Mobile Advertising 3.0: • No Money? No Problem! – Flexible mechanism to invent new advertising flows to ensure full network monetization • Spice Up Your Inventory! – Easily enhance existing advertising inventory to create superior advertising experience for advertisers and users • Viral Advertising – Enable advertisers to initiate viral mobile advertising campaigns and measure the aggregated exposure • United Operators – Enabling several operators (in a group or in one territory) to have a shared advertising market place
  15. 15. 17 No Money? No Problem! Name, 2006 Tier 1 operator in Latin America The pain: • T1 operator in a prepaid market was facing 25% fail out of the total daily MMS traffic, which are ~2M MMSs per month Reason: • Users have no debit found in the prepaid account Collateral damage: • A negative effect on the total user experience which • Discourages future use of MMS • No one is doing anything wrong yet the bottom line is low traffic
  16. 16. 18 The user sends MMS No Money? No Problem! Example Scenario MMSC Mobile Advertising Billing Any advert matching the profile? The user receives an ad …and the MMS is delivered
  17. 17. 19 A sends to B an SMS Spice Up Your Inventory! Example Scenario Mobile Advertising B receives MMS with an ad From: John What will u have 2 drink? SMS SMS From: John What will u have 2 drink? 20% off on our all morning specials
  18. 18. Viral Advertising The user receives an MMS encouraging him to send his picture The user receives an MMS encouraging him to send his picture The user receives a promotion code to redeem the reward
  19. 19. Multi Operator Platform One central platform connecting advertisers with subscribers of several operators in the same country or region Mobile Advertising
  20. 20. Summary Operators have a great opportunity for an additional revenue stream coming from advertising The time to join the bandwagon is now Leading the market of operator in-network mobile advertising, Comverse is your committed partner offering an end-to-end solution • Leading mobile advertising technology • Network expertise • Marketing advisory • Relationships with advertisers • Business operations Committed to operators success, we keep advancing and innovating our solution22
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