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Mobile advertising marketing presentation

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    Mobile advertising marketing presentation Mobile advertising marketing presentation Presentation Transcript

    • Comverse Mobile Advertising March 2010
    • Due to the Decline in ARPU… $38.57 $54.85 $34.71 $51.56 In saturated cellular markets competition 2005 2009 2005 2009 and lack of differentiation are leading to price wars $75.73 Operator revenues not $57.62 scaling with traffic growth 2005 2009 $10.17 $20.40 $4.71 $17.51 2 2005 2009 2005 2009
    • New Business Models Have Emerged P2P SMS P2P MMS MMS SMS Operators monetize From: John From: John What will u have What will u have 2 drink? lucrative assets: 2 drink? Go to www.coca-cola.com • Subscribers • Trusted relationship Visual Ringback Enabling personal and Voicemail Tone targeted advertising
    • Operators are Best Positioned to Seize the Opportunity Knowing the Reaching the User User Usage information Owning multiple combined with touch-points to contact demographic data to the user maintain a rich user Perceived as a trusted profile entity with an established billing relationship 4
    • The Mobile Advertising Market is Growing Total Mobile Advertising Spend (in M$) 443 310 707 813 190 553 657 410 494 73 107 281 184 264 332 2008 2009 2010 2011 2012 675 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 509 366 246 176 331 241 2008 2009 2010 2011 2012 895 140 190 81 675 47 485 127 327 233 77 2008 2009 2010 2011 2012 34 43 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 Source: Juniper, June 2009
    • ... And So Are We! High capacity system of 2000 TPSs for SMS, USSD & WAP advertising Multi channel system for SMS, MMS, WAP advertising Comprehensive SMS advertising platform Building on the SingTel project launch success, we are leading this market with the highest number of Mobile Advertising in-network systems 6
    • An End-to-End Offering Covering All Bases Creative & Brand Ad Agency Campaign Technology Operator Consumer Mgmt Core Technology enabling: Advanced targeting and analytic capabilities Multi channels 7
    • An End-to-End Offering Covering All Bases Creative & Brand Ad Agency Campaign Technology Operator Consumer Mgmt Network Expertise: Gained from deploying in-network multi-channel mobile advertising solutions worldwide
    • An End-to-End Offering Covering All Bases Creative & Brand Ad Agency Campaign Technology Operator Consumer Mgmt Marketing Advisory: Ensures operator business success in a new and evolving market 10
    • An End-to-End Offering Covering All Bases Creative & Brand Ad Agency Campaign Technology Operator Consumer Mgmt Relationship with advertisers: Increases demand in new markets 11
    • An End-to-End Offering Covering All Bases Creative & Brand Ad Agency Campaign Technology Operator Consumer Mgmt Business operations: Managed services for smooth service take-up through our leading partners 12
    • An End-to-End Offering Covering All Bases Creative & Brand Ad Agency Campaign Technology Operator Consumer Mgmt Working with industry leading partners, Comverse end-to-end mobile advertising solution covers all bases to support operator’s success 13
    • Plug and Play – Quick Route to Success Get off to a quick start with Comverse Mobile Advertising: Comverse Mobile Advertising is pre-enabled in all Comverse HUB products Comverse Mobile Advertising is fully integrated with Comverse ONE Easy integration with non Comverse products 14
    • Committed to Innovative Solutions for Telecom Operators Introducing Mobile Advertising 3.0: • No Money? No Problem! – Flexible mechanism to invent new advertising flows to ensure full network monetization • Spice Up Your Inventory! – Easily enhance existing advertising inventory to create superior advertising experience for advertisers and users • Viral Advertising – Enable advertisers to initiate viral mobile advertising campaigns and measure the aggregated exposure • United Operators – Enabling several operators (in a group or in one territory) to have a shared advertising market place 16
    • No Money? No Problem! The pain: • T1 operator in a prepaid market was facing 25% fail out of the total daily MMS traffic, which are ~2M MMSs per month Reason: • Users have no debit found in the prepaid Tier 1 operator account in Collateral damage: Latin America • A negative effect on the total user experience which • Discourages future use of MMS • No one is doing anything wrong yet the bottom line is low traffic Name, 2006 17
    • No Money? No Problem! Example Scenario The user receives an The user sends MMS Billing ad MMSC Any advert matching the profile? Mobile Advertising …and the MMS is delivered 18
    • Spice Up Your Inventory! Example Scenario B receives MMS with A sends to B an SMS an ad SMS SMS From: John From: John Mobile What will u have What will u have 2 drink? Advertising 2 drink? 20% off on our all morning specials 19
    • Viral Advertising The user receives an MMS The user receives an MMS The user receives a promotion encouraging him to send his encouraging him to send his code to redeem the reward picture picture
    • Multi Operator Platform One central platform connecting advertisers with subscribers of several operators in the same country or region Mobile Advertising
    • Summary Operators have a great opportunity for an additional revenue stream coming from advertising The time to join the bandwagon is now Leading the market of operator in-network mobile advertising, Comverse is your committed partner offering an end-to-end solution • Leading mobile advertising technology • Network expertise • Marketing advisory • Relationships with advertisers • Business operations Committed to operators success, we keep advancing 22 and innovating our solution
    • 23