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X|Media|Lab Wellington "Commercialising Ideas" - Presentation by Richard MacManus


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"What's Next On The Web" - Richard MacManus, Founder and Editor, ReadWriteWeb (Wellington)

"What's Next On The Web" - Richard MacManus, Founder and Editor, ReadWriteWeb (Wellington)

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  • As a premier tech blog, ReadWriteWeb’s goal is educating our readers about upcoming Web technologies, on a daily basis. We usually run 4-5 feature posts per week that analyze Web tech trends.
  • Transcript

    • 1. What’s Next on the Web? Web Technology Trends for 2008 and Beyond Presented by: Richard MacManus, Editor, ReadWriteWeb
    • 2.
      • Daily coverage of Web Technology news, trends & products
      • Lead blog in RWW Network; others are Last100 (digital lifestyle), AltSearchEngines (search), ReadWriteTalk (podcast show)
      • ReadWriteWeb 10th most popular blog in the world (ref: Technorati)
      • Founder & Editor: Richard MacManus
      • RWW team: Alex Iskold, Marshall Kirkpatrick, Josh Catone, Sarah Perez, Bernard Lunn, Corvida Raven, Steve O’Hear & Dan Langendorf (last100), Charles Knight (ASE), Sean Ammirati (RWT)
    • 3. Web 2.0
      • Read/Write, two-way, anyone can be a publisher
      • Social Web
      • The term “Web 2.0” defines an era; like “Dot Com”
      • Search (Google, Alternative Search Engines)
      • Social Networks (MySpace, Facebook, OpenSocial)
      • Online Media (YouTube,
      • Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix)
      • Mashups (Google Maps, Flickr, YouTube)
      • Image credit: catspyjamasnz
    • 4. What’s Next? (Web 3.0)
      • Web Sites Become Web Services
        • “ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( Alex Iskold, ReadWriteWeb, Mar 07 )
        • Examples: Amazon E-Commerce API, API, Twitter API, Dapper, Yahoo! Pipes (scraping technologies)
        • Pages not center of Web now, Data & Services are
        • 90% of Twitter activity happens through its API
      • Intelligent Web = data is getting smarter ( ref: Nova Spivack, Twine, Oct 07 )
        • Semantic Web
        • Filters / recommendations
        • Personalization
      • Beyond PC - mobile, IPTV, physical world integration
    • 5. Semantic Web
      • Machines talking to machines
      • Making the Web more 'intelligent’
      • Tim Berners-Lee: computers "analyzing all the data on the Web‚ the content, links, and transactions between people and computers.”
      • Bottom Up = annotate, metadata, RDF!
      • Top Down = Simple
      Image credit: dullhunk
      • Top-down:
      • Leverage existing web information
      • Apply specific, vertical semantic knowledge
      • Deliver the results as a consumer-centric web app
    • 6. Semantic Apps
      • What is a Semantic App?
      • - Not necessarily W3C Semantic Web
      • An app that determines the meaning of text and other data, and then creates connections for users
      • Data portability and connectibility are keys (ref: Nova Spivack)
      Example: Calais Reuters, the international business and financial news giant, launched an API called Open Calais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. Ref: Reuters Wants The World To Be Tagged ; Alex Iskold, ReadWriteWeb, Feb 08
    • 7. More Semantic Apps
      • Other Products to watch:
      • Twine
      • Freeset
      • Powerset
      • Talis
      • TrueKnowledge
      • AdaptiveBlue
      • TripIt
      • Spock
      • Quintura
      • Hakia
      • Ref: 10 Semantic Apps to Watch ; Richard MacManus,
      • ReadWriteWeb, Nov 07
    • 8. Open Data
      • Data-driven Web
      • APIs, Portable data
      • Making data available on the Web via APIs, web services, open data standards
      • “ Data silos and walled gardens are a huge loss of opportunity and more people are figuring that out every day.” Marshall Kirkpatrick, ReadWriteWeb, January 2008
      • Social Graph
      • Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks?
      • Brad Fitzpatrick: "the global mapping of everybody and how they're related”; Ref: Brad Fitzpatrick, Aug 07
      • Alex Iskold: “…it will take a lot of work to get a working solution. The challenges are conceptual, technical, political, business and educational.”; Ref: Social Graph: Concepts and Issues; Alex Iskold, ReadWriteWeb, Sep 07
      • Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph): Internet --> Web --> Graph. Ref: RWW, Nov 07
    • 9. Social Networking Arms Race
      • Google vs Facebook
      • Competing APIs: Google FriendConnect vs Facebook Connect
      • Google: MySpace, Yahoo!, LinkedIn, Ning, Orkut
      • Facebook open sourcing its platform: any social network can implement Facebook applications
      Ref: The Social Networking Arms Race, ReadWriteWeb, May 2008
    • 10. Open Data: Products & Standards
      • Open Data Products
      • Google's Android mobile OS ; will be available for any phone manufacturer to install and build on top of
      • Data remix products ; e.g. Dapper, Yahoo Pipes
      • Mashups; e.g. mashups use Audioscrobbler - "a massive database that tracks listening habits and calculates relationships and recommendations based on the music people listen to."
      • Lifestreaming apps (personal data aggregation and publishing); e.g. Tumblr, Jaiku, Onaswarm, MyBlogLog, FriendFeed Ref: Lifestreaming: a ReadWriteWeb Primer, Jan 08
      • Open Data Standards
      • Data portability - taking your data and friends from one site to another. Check out
      • OpenID - portable identity; single sign-on
      • OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t
      • APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume
    • 11. Mobile Web
      • Portable
      • Location-aware
      • Integrated with physical world
      • Always on, always carried, built-in payment model, mobile phone is a creative tool at point of creative impulse, gets the most accurate audience info. (ref: Tomi Ahonen, Oct 07 )
      • Google, Yahoo, Microsoft all ramping up their Mobile Web efforts (e.g. Yahoo Go platform )
      • iPhone
      • Revolutionary Mobile Web UI (multi-touch)
      • Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!)
      • Desktop class applications
      • Rich HTML emails (competitor to Blackberry)
      • 3G version rumored for June 08
      • Ref: Boom! iPhone Rocks Tech World, ReadWriteWeb, Jan 07
    • 12. Mobile Web Apps
      • 5 Essential Mobile Web Apps
      • As chosen by RWW readers, Nov 07:
      • Gmail Java app for mobile phone
      • Google Maps for Mobile
      • Opera Mini
      • Fring (VoIP, IM)
      • Shozu (send media to Web)
      • Twitter
      • Best Mobile Start-up , Crunchies Awards 2007
      • ReadWriteWeb’s Best Web LittleCo of 2007
      • Micro-blogging; mix between blogging and chatting; short updates, “140 characters or less”
      • Niche now, but potential for mainstream: “It is the coverage of news events and the continued emergence of citizen journalism that will push Twitter toward the mainstream this year.” Josh Catone, ReadWriteWeb, Jan 08
    • 13. Recommendation Engines
      • Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like
      • Personalization is driving it
      • 4 Approaches:
      • Personalized recommendation - recommend things based on the individual's past behavior
      • Social recommendation - recommend things based on the past behavior of similar users
      • Item recommendation - recommend things based on the item itself
      • A combination of the three approaches above
      • Ref: Rethinking Recommendation Engines,Alex Iskold, ReadWriteWeb, Feb 08
    • 14. Recommendation Engines - Examples
      • Amazon, Netflix,, Pandora, StumbleUpon, are some of the most popular
      • music recommendation community sold to CBS for $280M & StumbleUpon sold to eBay for $75M; both in May ‘07
      • Ref: 10 Recommended Recommendation Engines, ReadWriteWeb, Feb 08
      • Strands
      • Invested $55 million so far
      • Aims to “to lead the social recommendation industry”
      • Currently music discovery and social networking site that covers the PC, mobile and physical worlds
      • Mission: “help people discover new things”
      • Working on open data formats for describing user taste data; may also use APML?
    • 15. ReadWriteWeb Resources
      • What's Next on the Web: a ReadWriteWeb Toolkit for 2008
      • 2008 Web Predictions
      • 10 Future Web Trends
      • 10 More Future Web Trends