X|Media|Lab Wellington "Commercialising Ideas" - Presentation by Noah Falstein

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    X|Media|Lab Wellington "Commercialising Ideas" - Presentation by Noah Falstein - Presentation Transcript

    1. Designing Ideas: Monsters from the ID Noah Falstein
    2. My Background in Brief
      • Started in the games industry in 1980
      • Many years creating games of all sorts
      • Sinistar, PHM Pegasus, IJTLC, IJFOA
      • In 1996 started The Inspiracy – have worked since as a freelance designer and producer on all kinds of titles
      • Blend Entertainment and Serious Games
      • Mata Hari, ReMission, Cisco
      • More at www.theinspiracy.com
    3. Diverse pursuits, common thread
      • Started in video games early enough to have no established practice, experts
      • Lucky enough to work with experts from other fields, mentors in creativity
      • Learned many techniques, “rules of thumb” about ideas, brainstorming
      • All about engaging your subconscious
      • Here are some of my favorites, many from old Lucasfilm days
    4. Where do ideas come from?
      • Hal Barwood:
      • My collaborator on FoA,
      • Mata Hari, writer on
      • Close Encounters, Dragonslayer and others
      • Design is a mysterious process, planning a path through the realm of what is possible
      • Partially a conscious activity, partially intuitive (as I found w/ my dorm room)
    5. Orson Scott Card’s “Mental Bookshelf”
    6. Set up a good environment
      • Watering troughs and crackling fires
      • Comfortable friends who challenge each other
      • This is a skill that takes time to learn
      • Different mixes of people for different ideas
      • Lots of creative fodder – toys, movies, gadgets, books, pictures
      • Give it time – you will need to sleep on it
    7. Cross-fertilize incompatible ideas
      • You are finding new or rarely used neural pathways
      • Mixing wildly different ideas or themes can create useful tension
      • The Tempest, Freud and 50’s SF
    8. Forbidden Planet
    9. Other Mashups
      • The Dig: Treasure of the Sierra Madre and Forbidden Planet
      • Joss Whedon – Wild West and US/China space future
      • Gilligan’s Island and 7 Deadly Sins
    10. Seven Deadly Sins?
      • Pride - the Professor
      • Envy - Mary Ann
      • Sloth - Gilligan
      • Lust – Ginger
      • Covetousness - Mr. Howell
      • Gluttony - Mrs. Howell
      • Anger - the Skipper
    11. Interplay and Interaction of Ideas
      • Be aware of, but not shackled by constraints
      • Listen to what others say
      • Challenge assumptions – your own and others
      • Fan the flames of partial ideas
      • Return to earlier ideas (but also let go)
      • Vary theme/story and gameplay mechanics
    12. Brainstorming Fundamentals
      • Ideas, not egos: Critique concepts, not people
      • Review constraints but question them too
      • No judgments – training wheels
      • Good, not essential, to have a reason why
      • Nothing is too odd or silly – low hit ratio
      • It’s normal to wander – some!
      • Focus on ideas, not how to implement
    13. Brainstorming Groups
      • Best size around 5, + or - 2
      • Common ground, divergent opinions
      • Widely read, popular and classic culture
      • Avoid including management directly (fear of firing, bane of brown-nosing)
      • Consider field trips, resources, toys
    14. Solo Brainstorming
      • Challenge is evoking different points of view
      • Easy to get stuck in a rut, miss the obvious
      • Write things down, revisit them
      • External sources good, Wikipedia, Thesaurus, Dictionary, others use National Geo., field trips
      • Sleep on it – use your subconscious
    15. When you get stuck
      • Take a break, engage your subconscious
      • Question your constraints
      • Make lists of themes, story elements, gameplay or technical pieces
      • Take things out of context, external input
      • 90 degree or 180 degree flips
      • Always push to get further down the shelf
    16. Conclusions
      • Like Hal said, mix of conscious and subconscious
      • Use these techniques, especially the Bookshelf and mixing different ideas
      • Be patient, your subconscious is shy
    17. Your turn now…
      • Questions?

    + Megan ElliottMegan Elliott, 2 years ago

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    "Designing Ideas: Monsters from the ID" - Noah Fal more

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