Media '08 - Presentation by Mohamed Nanabhay

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  • + guestb6aa5a guestb6aa5a 2 years ago
    You guys are everywhere, aren’t you? Spreading this propaganda all over the world, one website at a time.

    It is hard telling the truth - the truth is something that Aljazeera knows nothing about; the Second Lebanon War proves that.

    Crawl back into your cave with your leaders.
  • + guest778705 guest778705 2 years ago

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Media '08 - Presentation by Mohamed Nanabhay - Presentation Transcript

  1. Mohamed Nanabhay (mohamedn.com) Head of New Media mohamed.nanabhay@aljazeera.net
  2. Text *interbrand
  3. Not about Mobile TV
  4. It’s about a shift in media ...
  5. The ability for anyone to create and 1 share media
  6. “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”. - Rupert Murdoch, quoted in Wired, July 2006 (cc) Lynette Webb, 2006
  7. ‣Sharing media and lives ‣Public vs. Private blurring ‣Unbelievable choice ‣Socially networked ‣Always connected to people & information ‣Reference point for trust has changed
  8. The way in which we consume and 2 interact with media
  9. Uncle http://www.google.com/logos/Logo_60wht.gif
  10. How do we begin to deal with a more engaged audience?
  11. Industry Issues TV and newspapers are losing 1 audiences to new platforms Content is going online whether 2 we like it or not 3 Internal resistance to change 4 Undefined Business Models
  12. TV and newspapers are losing ? audiences to new platforms Engage people wherever we can 1 and drive them between venues
  13. Content is going online whether we ? like it or not Making our content available online 2 while everyone is taking it down
  14. ? Internal resistance to change Evangalize, Experiment and 3 Empower
  15. ? Undefined Business Models Quick, low cost, experimental 4 projects to see what works
  16. Broadcasting
  17. The ability for anyone to create and 1 share media The way in which we consume and 2 interact with media
  18. Distributed Distribution
  19. Participatory Culture
  20. 1 Distributed Distribution
  21. • 1,6m people were introduced to AlJazeera English through Ghida Fakhri • 20m videos viewed (only our content that we’ve uploaded!) • 4700 videos online
  22. 2 Participatory Culture
  23. •Launched July ’07 •5 of our most popular programmes uploaded weekly •Daily news reports and features •Can be embedded •Over 2m views
  24. •Posted for a week •100k views asking for feedback •62 video responses •16 made it to air in prime time news show
  25. Benefits • Wider distribution through enabling people to discover and share our content • Catering to new audiences • Compliment programming with new voices, content and contacts • Create a community around our content and being part of the conversation
  26. • www.aljazeera.net • www.youtube.com/ aljazeeraenglish • twitter.com/ajenglish • mohamedn.com mohamed.nanabhay@gmail.com (e-mail, gtalk, twitter, linkedin, facebook....)

+ Megan ElliottMegan Elliott, 2 years ago

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