Mohamed Nanabhay (mohamedn.com)
Head of New Media
mohamed.nanabhay@aljazeera.net

Text
*interbrand

Not about
Mobile TV

It’s about a shift in media ...

The ability for anyone to create and
1 share media

“To find something comparable, you have to go back 500 years to
the printing press, the birth of mass media ... Technology is shifting
power away from the editors, the publishers, the establishment, the
media elite. Now it’s the people who are taking control”. - Rupert
Murdoch, quoted in Wired, July 2006
(cc) Lynette Webb, 2006

‣Sharing media and lives
‣Public vs. Private blurring
‣Unbelievable choice
‣Socially networked
‣Always connected to people &
information
‣Reference point for trust has
changed

The way in which we consume and
2 interact with media

Uncle
http://www.google.com/logos/Logo_60wht.gif

How do we begin to deal with a more engaged audience?

Industry Issues
TV and newspapers are losing
1 audiences to new platforms
Content is going online whether
2 we like it or not
3 Internal resistance to change
4 Undefined Business Models

TV and newspapers are losing
? audiences to new platforms
Engage people wherever we can
1 and drive them between venues

Content is going online whether we
? like it or not
Making our content available online
2 while everyone is taking it down

? Internal resistance to change
Evangalize, Experiment and
3 Empower

? Undefined Business Models
Quick, low cost, experimental
4 projects to see what works

Broadcasting

The ability for anyone to create and
1 share media
The way in which we consume and
2 interact with media

Distributed Distribution

Participatory Culture

1 Distributed Distribution

• 1,6m people were
introduced to
AlJazeera English
through Ghida
Fakhri
• 20m videos viewed
(only our content
that we’ve
uploaded!)
• 4700 videos online

2 Participatory Culture

•Launched July ’07
•5 of our most popular
programmes uploaded
weekly
•Daily news reports and
features
•Can be embedded
•Over 2m views

•Posted for a week
•100k views asking for
feedback
•62 video responses
•16 made it to air in prime
time news show

Benefits
• Wider distribution through enabling people
to discover and share our content
• Catering to new audiences
• Compliment programming with new
voices, content and contacts
• Create a community around our content
and being part of the conversation

• www.aljazeera.net
• www.youtube.com/
aljazeeraenglish
• twitter.com/ajenglish
• mohamedn.com
mohamed.nanabhay@gmail.com
(e-mail, gtalk, twitter, linkedin, facebook....)