Media '08 - Presentation by Kevin Anderson

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Presentation by Kevin Anderson, Editor of Blogs and Interactivity, The Guardian, (London) at Media '08, Sydney 7th March 2008.

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Media '08 - Presentation by Kevin Anderson

  1. Wrapping Content in a Community Transforming mass media into social media
  2. Social media growth versus traditional media
  3. Social media growth versus traditional media
  4. Social media growth versus traditional media
  5. Social media growth versus traditional media
  6. Social media faux pax
  7. Social media faux pax Mass media focuses on celebrity not engagement
  8. Social media faux pax Mass media focuses on celebrity not engagement Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’
  9. Social media faux pax Mass media focuses on celebrity not engagement Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’ Mass media focuses on building a network of free labour instead of relationships
  10. ‘Giving a voice to the already voiced’
  11. ‘Giving a voice to the already voiced’
  12. Looking for an argument?
  13. Looking for an argument?
  14. Your community is a pub
  15. Is your pub Cheers? Or...
  16. Is your pub Cheers? Or...
  17. If you build a boxing ring, people are going to fight. Tom Steinberg, MySociety.org
  18. Connection, not just ‘crowd-sourcing’
  19. Connection, not just ‘crowd-sourcing’
  20. The old model Publisher Creates Content Reacts Audience
  21. The New Model
  22. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
  23. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
  24. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
  25. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
  26. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
  27. Beyond social networking
  28. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data
  29. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing
  30. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
  31. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Catalyst Connected Networking tools Blogging tools Commenting Networked journalism Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
  32. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Catalyst Attention Connected Networking tools Commenting Blogging tools Networked journalism & Rating Voting Reputation Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
  33. Social media editorial strategies
  34. Social media editorial strategies Open up to audience
  35. Social media editorial strategies Open up to audience Involve the audience in meaningful ways
  36. Social media editorial strategies Open up to audience Involve the audience in meaningful ways Tap into the wisdom in the crowds
  37. ‘Wrapping content in a community’
  38. Open up to your audience
  39. Open up to your audience
  40. Connecting with Twitter
  41. Building a community of contributors
  42. Wisdom in the crowds
  43. Podcasting live fleeing a Cat 5
  44. Real voices
  45. Real voices
  46. Editorial creativity
  47. Go to the conversation
  48. Go to the conversation
  49. What’s stopping you? How many psychiatrists does it take to change a light bulb?
  50. One...but the light bulb has to want to change
  51. With thanks to ... Flickr photos Some Rights Reserved the main (boxing) by dickuhne an idea (the light bulb) by aloshbennet massive change by 416style From icanhascheezburger.com leef I alonze by Brad
  52. Kevin Anderson, Guardian blogs editor kevin.anderson@guardian.co.uk blogs.guardian.co.uk strange.corante.com

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