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X|Media Lab Sydney, Media 2008
   For the love of Gaming – Creating
   mobile content for the next
   generation
Company Confidential
Nokia Games Publishing




        Showcase              Push the    Inspire and
        Technology           boundaries    stimulate



    Company Confidential

                    3/7/08
                                                   by Nokia
2
Discover
   N-Gage                                Try
   experience                            Purchase
     On mobile                           Play
                                         Share
        Connecting people through play


Company Confidential

3   © 2008
Nokia                                            by Nokia
GDC_keynote.pp
t / 2008-02-15 /
AV
Games



       Devices


                               Service

Company Confidential

4   © 2008
Nokia                                    by Nokia
GDC_keynote.pp
t / 2008-02-15 /
AV
Content!

                              How?



    Company Confidential

                    3/7/08
                                        by Nokia
5
Mobile devices have become
powerful multimedia computers




                                        All my connected applications,
                                        always with me


Company Confidential
                                                                     GPS
6   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
Technology - Controls
                             “Simplicity reigns in the core fishing part, but wrapped
                             around it is a glorious amount of depth with both
                             excellent offline and online elements! It's done the
                             seemingly impossible and grafted a role-playing
                             game mechanic onto a fishing experience to create
                             something new and wonderful.” Pocketgamer.com




                                                     CotD
                                                     Everybody plays




    Company Confidential

                    3/7/08
                                                                                        by Nokia
7
Technology - Controls




Company Confidential
8   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
Mobilizing web2.0 and social
networking




             Mobile device becomes people’s primary
             interface to internet and social networks
Company Confidential
9   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
• Casual mobile minigames for everyone
   • Play, make and share your own games;
     create and share content from your
     pictures, video clips, sound files on your
     mobile and PC
   • Game types that are familiar to
     everyone: picture puzzles, quizzes, top
     trumps, amusements etc.




Company Confidential

10    © 2008
Nokia                                             by Nokia
GDC_keynote.pp
t / 2008-02-15 /
AV
Media '08 - Presentation by Kay Gruenwoldt
What is next?


Company Confidential
12   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
Technology




Company Confidential
13   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
Context




Company Confidential
14   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
Personal Development




Company Confidential
15   © 2008 Nokia   GDC_keynote.ppt / 2008-02-15 / AV
Utilize
                                           Techology




                                                             Leading
                                            Listen to        products
                                              your          that push
                                           customers           the
                                                           boundaries




                                            Innovate
                                            and take
                                              risks


Company Confidential
16   © 2008 Nokia      GDC_keynote.ppt / 2008-02-15 / AV
Examples?


                            Google
                                                                  Facebook &
                          launching
                                                                     Music
                         Google Gears


                                                                A Fishing game
                         Citigroup and
                                                                is Nr. 1 title on
                          SK Telecom
                                                                    N-Gage
Company Confidential
17   © 2008 Nokia      GDC_keynote.ppt / 2008-02-15 / AV
For the Love
of Gaming

Thank you!

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Media '08 - Presentation by Kay Gruenwoldt

  • 1. X|Media Lab Sydney, Media 2008 For the love of Gaming – Creating mobile content for the next generation Company Confidential
  • 2. Nokia Games Publishing Showcase Push the Inspire and Technology boundaries stimulate Company Confidential 3/7/08 by Nokia 2
  • 3. Discover N-Gage Try experience Purchase On mobile Play Share Connecting people through play Company Confidential 3 © 2008 Nokia by Nokia GDC_keynote.pp t / 2008-02-15 / AV
  • 4. Games Devices Service Company Confidential 4 © 2008 Nokia by Nokia GDC_keynote.pp t / 2008-02-15 / AV
  • 5. Content! How? Company Confidential 3/7/08 by Nokia 5
  • 6. Mobile devices have become powerful multimedia computers All my connected applications, always with me Company Confidential GPS 6 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 7. Technology - Controls “Simplicity reigns in the core fishing part, but wrapped around it is a glorious amount of depth with both excellent offline and online elements! It's done the seemingly impossible and grafted a role-playing game mechanic onto a fishing experience to create something new and wonderful.” Pocketgamer.com CotD Everybody plays Company Confidential 3/7/08 by Nokia 7
  • 8. Technology - Controls Company Confidential 8 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 9. Mobilizing web2.0 and social networking Mobile device becomes people’s primary interface to internet and social networks Company Confidential 9 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 10. • Casual mobile minigames for everyone • Play, make and share your own games; create and share content from your pictures, video clips, sound files on your mobile and PC • Game types that are familiar to everyone: picture puzzles, quizzes, top trumps, amusements etc. Company Confidential 10 © 2008 Nokia by Nokia GDC_keynote.pp t / 2008-02-15 / AV
  • 12. What is next? Company Confidential 12 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 13. Technology Company Confidential 13 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 14. Context Company Confidential 14 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 15. Personal Development Company Confidential 15 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 16. Utilize Techology Leading Listen to products your that push customers the boundaries Innovate and take risks Company Confidential 16 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 17. Examples? Google Facebook & launching Music Google Gears A Fishing game Citigroup and is Nr. 1 title on SK Telecom N-Gage Company Confidential 17 © 2008 Nokia GDC_keynote.ppt / 2008-02-15 / AV
  • 18. For the Love of Gaming Thank you!