Media '08 - Presentation by Jean K. Min

QUALITY

“ PERFECT”

“ IT WORKS”

“ NEW”

“ INNOVATIVE”

THE COUNTRY OF EARLY ADOPTORS

A long tail economy? Misses Hits Units Sold Items

OhmyNews Editorial Process Citizen Reporters (60,000+) Staff Reporters (65) Hard news & Opinions Film & Book Reviews Media Criticism etc. Screening by News Guerilla Desk Hard News Analysis Columns & Editorials Screening by Editorial Desk Publication Publication

CNN’s profile on OhmyNews

DECONSTRUCTION

RECONSTRUCTION

Strata of participation
Editorial narratives
Stories
Comments
Quibble & dabble
Click & Tag
Explicit Implicit

AUDIENCE AS CONTENT

INFOWARE

DMI: User generated weather forecast

 Audience as Eyeballs
 Audience as Eyeballs  Audience as Eyeballs

Citizen
Journalism
Do It Yourself Journalism 6 billion people as Advertisers  Audience as Content  Education and Training  CJ as People’s Ad Agency

Turning ‘Eyeballs’ to Stakeholders

Some food for thought -- “The Medium is the Message”
“ The real message of the print is nationalism ." - Marshall McLuhan
“ The real message of the audience is c ommodity ." - Dallas Smythe
“ The real message of the digital camera is online-share ." - flickr
“ The real message of YouTube is syndication ." - Chad Hurley
“ The real message of the citizen journalism is education ." - Oh Yeon-ho
“ The real message of the Internet is Planet Size Brain ." – Jean K. Min
"We wear humanity as our skin." - Marshall McLuhan

Media '08 - Presentation by Jean K. Min

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Media ’08 - Presentation by Jean K. Min Presentation Transcript

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