QUALITY
“ PERFECT”
“ IT WORKS”
“ NEW”
“ INNOVATIVE”
<ul><li>THE COUNTRY OF EARLY ADOPTORS </li></ul>
A long tail economy?  Misses Hits Units Sold Items
 
OhmyNews Editorial Process Citizen  Reporters (60,000+) Staff  Reporters (65) Hard news & Opinions Film & Book Reviews Med...
CNN’s profile on OhmyNews
DECONSTRUCTION
RECONSTRUCTION
Strata of participation <ul><li>Editorial narratives </li></ul><ul><li>Stories </li></ul><ul><li>Comments </li></ul><ul><l...
<ul><li>AUDIENCE AS CONTENT </li></ul>
INFOWARE
DMI: User generated weather forecast
<ul><li>   Audience as Eyeballs </li></ul>   Audience as Eyeballs    Audience as Eyeballs
<ul><li>Citizen  </li></ul><ul><li>Journalism </li></ul>Do It Yourself  Journalism 6 billion people  as Advertisers    Au...
Turning ‘Eyeballs’ to  Stakeholders
Some food for thought -- “The Medium is the Message”  <ul><li>“ The real message of the print is  nationalism .&quot; -  M...
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Media '08 - Presentation by Jean K. Min

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Presentation by Jean K. Min, Director International, OhMyNews (Seoul) at Media '08, Sydney 7th March 2008.

Published in: Business, News & Politics
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Media '08 - Presentation by Jean K. Min

  1. 1. QUALITY
  2. 2. “ PERFECT”
  3. 3. “ IT WORKS”
  4. 4. “ NEW”
  5. 5. “ INNOVATIVE”
  6. 6. <ul><li>THE COUNTRY OF EARLY ADOPTORS </li></ul>
  7. 7. A long tail economy? Misses Hits Units Sold Items
  8. 9. OhmyNews Editorial Process Citizen Reporters (60,000+) Staff Reporters (65) Hard news & Opinions Film & Book Reviews Media Criticism etc. Screening by News Guerilla Desk Hard News Analysis Columns & Editorials Screening by Editorial Desk Publication Publication
  9. 10. CNN’s profile on OhmyNews
  10. 11. DECONSTRUCTION
  11. 12. RECONSTRUCTION
  12. 13. Strata of participation <ul><li>Editorial narratives </li></ul><ul><li>Stories </li></ul><ul><li>Comments </li></ul><ul><li>Quibble & dabble </li></ul><ul><li>Click & Tag </li></ul>Explicit Implicit
  13. 14. <ul><li>AUDIENCE AS CONTENT </li></ul>
  14. 15. INFOWARE
  15. 16. DMI: User generated weather forecast
  16. 17. <ul><li> Audience as Eyeballs </li></ul> Audience as Eyeballs  Audience as Eyeballs
  17. 18. <ul><li>Citizen </li></ul><ul><li>Journalism </li></ul>Do It Yourself Journalism 6 billion people as Advertisers  Audience as Content  Education and Training  CJ as People’s Ad Agency
  18. 19. Turning ‘Eyeballs’ to Stakeholders
  19. 20. Some food for thought -- “The Medium is the Message” <ul><li>“ The real message of the print is nationalism .&quot; - Marshall McLuhan </li></ul><ul><li>“ The real message of the audience is c ommodity .&quot; - Dallas Smythe </li></ul><ul><li>“ The real message of the digital camera is online-share .&quot; - flickr </li></ul><ul><li>“ The real message of YouTube is syndication .&quot; - Chad Hurley </li></ul><ul><li>“ The real message of the citizen journalism is education .&quot; - Oh Yeon-ho </li></ul><ul><li>“ The real message of the Internet is Planet Size Brain .&quot; – Jean K. Min </li></ul><ul><li>&quot;We wear humanity as our skin.&quot; - Marshall McLuhan </li></ul>

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