QUALITY

“ PERFECT”

“ IT WORKS”

“ NEW”

“ INNOVATIVE”

THE COUNTRY OF EARLY ADOPTORS

THE COUNTRY OF EARLY ADOPTORS

A long tail economy? Misses Hits Units Sold Items

OhmyNews Editorial Process Citizen Reporters (60,000+) Staff Reporters (65) Hard news & Opinions Film & Book Reviews Media Criticism etc. Screening by News Guerilla Desk Hard News Analysis Columns & Editorials Screening by Editorial Desk Publication Publication

CNN’s profile on OhmyNews

DECONSTRUCTION

RECONSTRUCTION

Strata of participation Editorial narratives Stories Comments Quibble & dabble Click & Tag Explicit Implicit

Editorial narratives

Stories

Comments

Quibble & dabble

Click & Tag

AUDIENCE AS CONTENT

AUDIENCE AS CONTENT

INFOWARE

DMI: User generated weather forecast

 Audience as Eyeballs  Audience as Eyeballs  Audience as Eyeballs

 Audience as Eyeballs

Citizen Journalism Do It Yourself Journalism 6 billion people as Advertisers  Audience as Content  Education and Training  CJ as People’s Ad Agency

Citizen

Journalism

Turning ‘Eyeballs’ to Stakeholders

Some food for thought -- “The Medium is the Message” “ The real message of the print is nationalism ." - Marshall McLuhan “ The real message of the audience is c ommodity ." - Dallas Smythe “ The real message of the digital camera is online-share ." - flickr “ The real message of YouTube is syndication ." - Chad Hurley “ The real message of the citizen journalism is education ." - Oh Yeon-ho “ The real message of the Internet is Planet Size Brain ." – Jean K. Min "We wear humanity as our skin." - Marshall McLuhan

“ The real message of the print is nationalism ." - Marshall McLuhan

“ The real message of the audience is c ommodity ." - Dallas Smythe

“ The real message of the digital camera is online-share ." - flickr

“ The real message of YouTube is syndication ." - Chad Hurley

“ The real message of the citizen journalism is education ." - Oh Yeon-ho

“ The real message of the Internet is Planet Size Brain ." – Jean K. Min

"We wear humanity as our skin." - Marshall McLuhan