Media '08 - Presentation by Jean K. Min

Slide 1: QUALITY

Slide 2: “PERFECT”

Slide 3: “IT WORKS”

Slide 4: “NEW”

Slide 5: “INNOVATIVE”

Slide 6: THE COUNTRY OF EARLY ADOPTORS

Slide 7: A long tail economy? Hits Units Sold Misses Items

Slide 9: OhmyNews Editorial Process Citizen Hard news & Opinions Screening by Reporters Film & Book Reviews News Guerilla (60,000+) Media Criticism etc. Desk Publication Publication Staff Hard News Screening by Reporters Analysis Editorial (65) Columns & Editorials Desk

Slide 10: CNN’s profile on OhmyNews

Slide 11: DECONSTRUCTION

Slide 12: RECONSTRUCTION

Slide 13: Strata of participation • Editorial narratives • Stories Explicit • Comments • Quibble & dabble • Click & Tag Implicit

Slide 14: AUDIENCE AS CONTENT

Slide 15: INFOWARE

Slide 16: DMI: User generated weather forecast

Slide 17:  Audience as Eyeballs  Audience as Eyeballs  Audience as Eyeballs

Slide 18: Citizen  Audience as Content Journalism Do It Yourself  Education and Training Journalism 6 billion people  CJ as People’s Ad Agency as Advertisers

Slide 19: Turning ‘Eyeballs’ to Stakeholders

Slide 20: Some food for thought -- “The Medium is the Message” “The real message of the print is nationalism." - Marshall McLuhan “The real message of the audience is commodity." - Dallas Smythe “The real message of the digital camera is online-share." - flickr “The real message of YouTube is syndication." - Chad Hurley “The real message of the citizen journalism is education." - Oh Yeon-ho “The real message of the Internet is Planet Size Brain." – Jean K. Min "We wear humanity as our skin." - Marshall McLuhan