Slideshow Transcript

1. Slide 1: New business models in online communities Benjamin Joffe Managing Director | Plus Eight Star Ltd Media’08 | Sydney | March 2008
2. Slide 2: Innovation in Asia?
3. Slide 3: General assumption #1 Everything from USA is great
4. Slide 4: General assumption #2 Everything from Asia is weird (and sometimes funny)
5. Slide 6: Japanese like texting on mobile Because they have small fingers Anonymous manager at a telecom company in 2000
6. Slide 7: Asians like avatars Because they read mangas and watch animes Anonymous manager at an Internet company in 2005
7. Slide 8: Chinese like ring-back tones Because they go to KTV a lot Anonymous manager at a foreign media company in 2006
8. Slide 9: Giving the wrong explanation to the right question
9. Slide 10: Not-invented-here spiral of oblivion
10. Slide 11: Make fun Oblivion Stereo type Self- Re-invent evident Adopt
11. Slide 12: Why look at Asia?
12. Slide 13: 1 Because some Asian markets are strategically important
13. Slide 14: #2 economy #1 population #1 digital society
14. Slide 15: Broadband connections in Japan and Korea are up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps OECD Report, July 2007
15. Slide 16: Consequence #1 Internet penetration and speed
16. Slide 17: Consequence #2 Internet literacy
17. Slide 18: 2 Because some great ideas have already been proven there
18. Slide 24: How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)
19. Slide 25: Alexa School of Investment Quiz
20. Slide 26: Global China Japan South Korea 1 Yahoo! 2 Google 3 YouTube 4 MSN 5 Windows Live 6 MySpace 7 Facebook 8 Wikipedia 9 Hi5 10 Orkut
21. Slide 27: Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google 7 Facebook YouTube 8 Wikipedia 9 Hi5 Yahoo Wikipedia 10 Orkut
22. Slide 28: Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
23. Slide 29: Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
24. Slide 30: SNS are a new media
25. Slide 32: Genetics of SNS
26. Slide 36: Parameters Visitors Personal URL These figures reflect / Add to my favorite Today / Total user’s various statistics Updated contents - Content copies Emotional (scrapping) status - Registered number as a My photo favorite Music Player Bought by user Comment Name & [Main menu] Gender Configured by user [Neighbors] View this person’s neighbors Skin [Mini-room] Comment by Purchase new skins for a Cyber residence of user neighbors coordinated background, icons, etc.
27. Slide 38: Q Bi: cyber $ Secretary E-mail Multi-person chat Online status Game/Music QQ buddy list SMS/MMS Weather File transfer Online disk Voice/Video Friend name: Wireless service Cathy Mini portal Ad Music Chatting with Cathy Game Cathy’s QQ Show Interaction Take a group photo with Panel admin Cathy’s QQ Show Making friends Cathy’s QQ Zone E-magazine Background Screen shoot C2C e-commerce Send pic Stock info Active emotion Address list Emotion Group list Font Last contacts My QQ Show Input area SMS Main menu Tencent browser History IPTV Chat rooms Search QQ Pet
28. Slide 40: Metrics Pageviews Number of users Revenues
29. Slide 41: Social Network DNA
30. Slide 42: Starting date 2004 1999 2004 1997
31. Slide 43: Active accounts 60 mln 20 mln 14 mln 270 mln
32. Slide 44: Reach (Internet users) 200 mln? 35 mln 90 mln 200 mln
33. Slide 45: Revenues 2007 (USD) 150 mln 200 mln 100 mln 400 mln
34. Slide 46: Profit 2007 (USD) (50 mln) 100 mln 35 mln 180 mln
35. Slide 47: Valuation (USD) ? MSSE TSE HKSE 15 bln? n.a. 1.8 bln 11 bln
36. Slide 48: Main business models Ads (Ads) Ads (Ads) (Digital goods) Digital goods Digital goods Games Mobile VAS Mobile VAS Jobs
37. Slide 49: Ads or Digital goods? 1. Who is the client? 2. Not incompatible 3. There is more!
38. Slide 50: Other business models Targeted Ads Storage Monthly fee Personalization Alerts…
39. Slide 51: Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions Mobile Online/Offline connection
40. Slide 52: Social design Focus Values Atmosphere Demographics
41. Slide 53: Psychological design Identity / Identities Trust
42. Slide 54: The missing blocks
43. Slide 55: 1 Payment infrastructure
44. Slide 56: 2 Trust system
45. Slide 57: 3 New value chains
46. Slide 58: To remember
47. Slide 59: 1 Are you the target?
48. Slide 60: 2 Resist the temptation to stereotype
49. Slide 61: 3 Look for concepts Adapt the rest
50. Slide 62: Thanks! benjamin@plus8star.com Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com