Your SlideShare is downloading. ×
0
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Media '08 - Presentation by Benjamin Joffe
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Media '08 - Presentation by Benjamin Joffe

20,112

Published on

Presentation by Benjamin Joffe, CEO, Plus Eight Star (Beijing, Seoul, Tokyo) at Media '08, Sydney 7th March 2008.

Presentation by Benjamin Joffe, CEO, Plus Eight Star (Beijing, Seoul, Tokyo) at Media '08, Sydney 7th March 2008.

Published in: Business, Technology
2 Comments
44 Likes
Statistics
Notes
No Downloads
Views
Total Views
20,112
On Slideshare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
0
Comments
2
Likes
44
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. New business models in online communities Benjamin Joffe Managing Director | Plus Eight Star Ltd Media’08 | Sydney | March 2008
  • 2. Innovation in Asia?
  • 3. General assumption #1 Everything from USA is great
  • 4. General assumption #2 Everything from Asia is weird (and sometimes funny)
  • 5. Japanese like texting on mobile Because they have small fingers Anonymous manager at a telecom company in 2000
  • 6. Asians like avatars Because they read mangas and watch animes Anonymous manager at an Internet company in 2005
  • 7. Chinese like ring-back tones Because they go to KTV a lot Anonymous manager at a foreign media company in 2006
  • 8. Giving the wrong explanation to the right question
  • 9. Not-invented-here spiral of oblivion
  • 10. Make fun Oblivion Stereo type Self- Re-invent evident Adopt
  • 11. Why look at Asia?
  • 12. 1 Because some Asian markets are strategically important
  • 13. #2 economy #1 population #1 digital society
  • 14. Broadband connections in Japan and Korea are up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps OECD Report, July 2007
  • 15. Consequence #1 Internet penetration and speed
  • 16. Consequence #2 Internet literacy
  • 17. 2 Because some great ideas have already been proven there
  • 18. How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)
  • 19. Alexa School of Investment Quiz
  • 20. Global China Japan South Korea 1 Yahoo! 2 Google 3 YouTube 4 MSN 5 Windows Live 6 MySpace 7 Facebook 8 Wikipedia 9 Hi5 10 Orkut
  • 21. Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google 7 Facebook YouTube 8 Wikipedia 9 Hi5 Yahoo Wikipedia 10 Orkut
  • 22. Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
  • 23. Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
  • 24. SNS are a new media
  • 25. Genetics of SNS
  • 26. Parameters Visitors Personal URL These figures reflect / Add to my favorite Today / Total user’s various statistics Updated contents - Content copies Emotional (scrapping) status - Registered number as a My photo favorite Music Player Bought by user Comment Name & [Main menu] Gender Configured by user [Neighbors] View this person’s neighbors Skin [Mini-room] Comment by Purchase new skins for a Cyber residence of user neighbors coordinated background, icons, etc.
  • 27. Q Bi: cyber $ Secretary E-mail Multi-person chat Online status Game/Music QQ buddy list SMS/MMS Weather File transfer Online disk Voice/Video Friend name: Wireless service Cathy Mini portal Ad Music Chatting with Cathy Game Cathy’s QQ Show Interaction Take a group photo with Panel admin Cathy’s QQ Show Making friends Cathy’s QQ Zone E-magazine Background Screen shoot C2C e-commerce Send pic Stock info Active emotion Address list Emotion Group list Font Last contacts My QQ Show Input area SMS Main menu Tencent browser History IPTV Chat rooms Search QQ Pet
  • 28. Metrics Pageviews Number of users Revenues
  • 29. Social Network DNA
  • 30. Starting date 2004 1999 2004 1997
  • 31. Active accounts 60 mln 20 mln 14 mln 270 mln
  • 32. Reach (Internet users) 200 mln? 35 mln 90 mln 200 mln
  • 33. Revenues 2007 (USD) 150 mln 200 mln 100 mln 400 mln
  • 34. Profit 2007 (USD) (50 mln) 100 mln 35 mln 180 mln
  • 35. Valuation (USD) ? MSSE TSE HKSE 15 bln? n.a. 1.8 bln 11 bln
  • 36. Main business models Ads (Ads) Ads (Ads) (Digital goods) Digital goods Digital goods Games Mobile VAS Mobile VAS Jobs
  • 37. Ads or Digital goods? 1. Who is the client? 2. Not incompatible 3. There is more!
  • 38. Other business models Targeted Ads Storage Monthly fee Personalization Alerts…
  • 39. Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions Mobile Online/Offline connection
  • 40. Social design Focus Values Atmosphere Demographics
  • 41. Psychological design Identity / Identities Trust
  • 42. The missing blocks
  • 43. 1 Payment infrastructure
  • 44. 2 Trust system
  • 45. 3 New value chains
  • 46. To remember
  • 47. 1 Are you the target?
  • 48. 2 Resist the temptation to stereotype
  • 49. 3 Look for concepts Adapt the rest
  • 50. Thanks! benjamin@plus8star.com Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com

×