Social Media Plan      Objective      Help leverage social media to increase brand      awareness, communicate the brand i...
Why Social Media ?
Case Study |LIVESTRONG$10 million during the deep recession in 2009.The No. 1 traffic driven social media page on Twitter....
survey |Social Media                   Former ParticipantsSocial media      Radio                                         ...
ABOUT US        PROGRAMS & SERVICES                  SUPPORT US             GLOBAL            RESOURCES                   ...
ABOUT US        PROGRAMS & SERVICES                  SUPPORT US              GLOBAL            RESOURCES                  ...
ABOUT US        PROGRAMS & SERVICES                  SUPPORT US             GLOBAL            RESOURCES                   ...
ABOUT US       PROGRAMS & SERVICES                  SUPPORT US              GLOBAL             RESOURCES                  ...
ABOUT US       PROGRAMS & SERVICES                  SUPPORT US             GLOBAL            RESOURCES                    ...
ABOUT US       PROGRAMS & & SERVICES                PROGRAMS SERVICES                  SUPPORT US              DONATE     ...
Cancer Support CommunityRedondo BeachNon-profit organization
Cancer Support CommunityRedondo BeachNon-profit organization     Programs                Resources               Global   ...
Rebranding Project for Cancer Support Community Redondo Beach
Rebranding Project for Cancer Support Community Redondo Beach
Rebranding Project for Cancer Support Community Redondo Beach
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Rebranding Project for Cancer Support Community Redondo Beach

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Academic group project where I was responsible for the entire design cycle of the PowerPoint presentation as well as creating a digital marketing and social media integration plan

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Rebranding Project for Cancer Support Community Redondo Beach

  1. 1. Social Media Plan Objective Help leverage social media to increase brand awareness, communicate the brand image, and reinforce CSC- RB’s mission and purpose Goals Connect and engage with loyal participants Interact with new potential participants and community “influencers” via social media tools Increase opportunities and outlets for online fundraising
  2. 2. Why Social Media ?
  3. 3. Case Study |LIVESTRONG$10 million during the deep recession in 2009.The No. 1 traffic driven social media page on Twitter.Twitter, blog and Facebook attracted more than 60% of the website’s traffic.
  4. 4. survey |Social Media Former ParticipantsSocial media Radio Existing Participants Television Blogs Social Media Magazine Radio Newspaper Television Blogs Magazine 0 2 4 6 Newspaper 0 2 4 6
  5. 5. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES I am a loved I am a person with I am a healthcare one/friend cancer professionalA FREE program ofemotionalsupport, education, and What is New? Calendarhope for people with New Leader in Cancer Welcome Meetingcancer and their loved Community Announced Every Friday at 11AM and every Mondayones evening at 6:30 PM View all of our free, professional support services for you or your loved one facing a The Wellness Community cancer diagnosis. and Gildas Club Unify to Provide Support to All People Affected By Cancer Sponsors Participant’s Story The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
  6. 6. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES FAQ How to be a good friend to a person with cancer Don’t... Do... •Offer your presence often and be a •Tell them that everything’s going to good listener when they are ready to be okay because you don’t know. talk. New Leader in Cancer •Tell them you know how they feel Community Announced because you probably don’t. •Laugh together. The Wellness Community and Gildas Club Unify •Be afraid to admit that you don’t to Provide Support to All •Say “I love you” and be yourself. know what to say when you really are People Affected By Cancer at a loss for words. •Respect how they choose to deal with their cancer. •Hesitate to call them or leave a message to let them know you’re thinking of them. •Tell them about the support, education, and hope they can •Avoid the subject of cancer if that’s find at The Wellness Community. what they really want to talk about. The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
  7. 7. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES Programs & Services About Programs Programs are offered free of charge in our home-like setting. We have been able to offer free programs of cancer support, education and hope through the generous support of individuals, corporation grants & foundations and through year-round special fundraising events. We New Leader in Cancer dont receive any financial support through government Community Announced funding, insurance nor the American Cancer Society. The Wellness Community and Gildas Club Unify Programs are available to participants with cancer, family and friends. to Provide Support to All For dates and locations of the Programs and Services at Cancer Support People Affected By Cancer Community—Redondo Beach, please go to our Program Calendar Find Services by Cancer Type The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
  8. 8. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES Volunteer Gifts of Time We are always in need of volunteers for our health fairs, "Welcome Meetings" leaders, and other activities! We are also looking for help in our office during the week (i.e. answering phone calls, assisting with clerical duties, etc.). Vo l u n t e e r If you are interested in helping The Cancer Support Donations Community as a volunteer, please call Nida at (310) 376- 3550.Planned Giving & Your support through one or more of the giving Endowments opportunities listed above is critical to help CSC-RB provide a place where cancer patients can receive the tools and support necessary to become powerful partners in their fight for recovery. The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
  9. 9. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES Volunteer Volunteer Application Vo l u n t e e r Volunteer applications DonationsPlanned Giving & Endowments The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
  10. 10. ABOUT US PROGRAMS & & SERVICES PROGRAMS SERVICES SUPPORT US DONATE GLOBAL GLOBAL RESOURCES Donations How You Can Make a Difference... Cancer Support Community - Redondo Beach provides services at no cost whatsoever to its participants and their loved ones. Participants are never solicited for Vo l u n t e e r funds. Therefore, in order to meet our annual budget, TWC-SBC solicits financial assistance from individuals, corporations and foundations. We Donations also hold several fundraising events throughout the year. Click here for our Funding and Financials pagePlanned Giving & Endowments Financial Gifts Support us as you shop In-Kind Contributions The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
  11. 11. Cancer Support CommunityRedondo BeachNon-profit organization
  12. 12. Cancer Support CommunityRedondo BeachNon-profit organization Programs Resources Global Special Events Support Us About Us A FREE program of emotional support, education, and hope for people with cancer and their loved ones. R I am a I am a loved I am a person healthcare one/friend with cancer Professional

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