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  • 1. What are the types of consumer products?1. Convenience product: A relatively inexpensive item that merits little shopping effort 2. Shoppingproduct: that requires comparison shopping, because it is usually more expensive and found in fewerstores. Shopping ProductsCopelands (1923) original conceptualization (see full descriptionin Table1) clearly explains shopping products. The name implies much about the charac- teristics of theseproducts. Buyers are willing to spend a significant amount of time and money in searching for andevaluating these products. Increased levels of risk are also perceived by consumers for these highinvolvement products. Examples of shopping goods are automobiles,clothing, and furniture for endconsumers, and equip- ment and components parts for industrial users. Con- sumer services thatcould be classified in the shopping category are insurance, medical and dental care, and apartmentrental. Industrial shopping services include the accounting audit. Shopping ideas are education forindividuals and conducting marketing research studies for industrial buyers3. Specialty product: A particular item that consumers search extensively for and reluctant to acceptsubstitutes. 4. Unsought products: unknown to potential buyer or a known product that the buyerdoes not actively seek.As the arrowhead in Figure 1 shows, marketing man- agers can attempt tomove their shopping products into the specialty category. This means that consumers will no longer"shop" for alternatives but accept only one brand. For example, Maytag, the Boston Celtics, andStanford University are organizations whose brands now seem to be specialty products for manybuyers. Those products that are defined to be highest on both the risk and effort dimensions of Figure1 are called specialty products. The major distinction be- tween shopping and specialty products is onthe basis of effort, not risk. The monetary price is usually higher, as is the time. Comments such as, [Iwould] "search high and low," "wait for weeks," and "not settle for anything less" are good indicatorsof the time effort that distinguishes specialty products. At the limit, the buyer will accept nosubstitutes. Examples of specialty goods include vintage im- ported wines, expensive sports cars, andpaintings by well-known artists. Specialty services for consumers might be those offered by the notedheart surgeon, Dr. Peter De Vries, or the best trial attorney in any com- munity. A specialty ideawould be to join a select do- nor club for a charity or museum. In the industrial product sector,installations (buildings) would be spe- cialty products because their location, cost, and fur- nishingsrequire great organizational effort and risk. A consultant like McKinsey Company would be anillustration of a specialty service for organizations, and the type of basic research supported by thefirm is a specialty idea. Reaching the specialty product category is a major objective of manymarketing managers. Therefore, it appears at the end of the marketing strategy arrow in Figure 1.This position is often difficult if not im- possible to reach. Few specialty products retain their statusover time.Consumer Goods are final goods that are brought from retail stores to satify the needs and wants ofhuman being. The consumer goods come in wide variety of product range includes:Household ItemsPersonal Care ProductsConsumer ElectronicsUtensils
  • 2. Nano Technology DevicesFoodsClothing ProductsStationaryGift ArticlesTypes of Consumer GoodsBuying habits such as convenience goods, shopping goods, and specialty goods and Durability suchdurable goods, semi-durable goods, and non-durable goods.Convenience Goods:Goods which are easily available to consumer, without any extra effort are convenience goods. Mostly,convenience goods come in the category of nondurable goods such as like fast foods, confectionaries,and cigarettes, with low value. The goods are mostly sold by wholesalers to make them available tothe consumers in good volume. Further, convenience goods can be sub-categorized into:Staple Convenience Consumer GoodsImpulse Convenience Consumer GoodsShopping Consumer GoodsSpecialty Consumer GoodsNon Sought Consumer GoodsDurable Consumer GoodsNon Durable Consumer GoodsStaple Convenience Consumer Goods:Goods which come under the basic demands of human beings are called staple convenience goods. Foreg: milk, bread, sugar etc.Impulse Convenience Consumer Goods:Goods which are brought without any prior planning or which are brought impulsively are calledimpulse convenience goods. For eg: potato wafers, candies, ice creams, cold drinks etc.Shopping Consumer Goods:In shopping consumer goods, consumer do lot of selection and comparison based on variousparameters such as cost, brand, style, comfort etc, before buying an item. They are costlierthan convenience goods and are durable nature. Consumer goods companies usually try to set uptheir shops and show rooms in active shopping area to attract customer attention and their main focusis to do lots of advertising and marketing to become popular.Goods likeClothing ItemsTelevisionsRadioFoot WearsHome FurnishingJewelleriesConvenience ProductsAs shown in Figure 1, convenience products are de-fined as lowest in terms of both effort and risk. Thatis, the consumer will not spend much money or timein purchasing
  • 3. these products, nor does he/she per-ceivesignificantlevels of risk in making a selection.They are commonlyillustrated by commodities, "un-sought" (emergency) items, andimpulse products.Examples of consumer goodsthat fall into theconvenience categoryinclude fresh produce and gro-cery staples, umbrellas, gum, and batteries. Supplies(Fern and Brown 1984) and raw materials which arecommodities could be classified as convenience itemsfor industrial buyers.In fact, some firms like DuPontlabel their new chemicals as commodity products(Billon and Robinson 1970). Commodities purchasedin bulk(e.g., a trainload of chemicals) becomeshop-Classifying Products Strategically / 25 ping goods, however, and are often thesubject of in-tense buyer/seller negotiation, particularly over price.Convenience services may encompasstaxi or masstransit for end consumers and garbage pickupfor or-ganizational consumers. Convenience ideas would beantilitter campaigns or police/security protection.All these come under the category of shopping goods.Specialty Consumer Goods:Goods which are very unique, unusual, and luxurious in nature are called specialty goods. Specialtygoods are mostly purchased by upper-class of society as they are expensive in nature. The goodsdont come under the category of necessity rather they are purchased on the basis personalpreference or desire. Brand nameand unique and special features of an item are major attributeswhich attract customer attraction in buying them.Examples of Specialty Products are:Antiquesjewelrywedding dressescars
  • 4. Non Sought Consumer Goods:Goods or Services like insurance which are available in the market but customer is not reallyinterested in buying them are called non-sought goods.Durable Consumer Goods:Goods which have long life span and usage period are called durable goods.Examples:FurnitureKitchenwareConsumer ElectronicsSemi-Durable Consumer Goods:Goods which have limited life span or usage period are called semi-durable goods.Examples:ClothesFoot WearsArtificial JewelleryHome FurnishingNon Durable Consumer Goods:Goods have a very short life span and are perishable in nature are called non-durable goods.Examples:MilkBreadBusiness Services Related Articles» Trust Company» Trademark Registrations» Textile Manufacturers» Telecommunication System in USA» Telecommunications Jobs» Telecommunication Sector» Telecommunication Business» Telecommunication» Tax Trade Tariff» Supply Chain Logistics ManagementNestle ManufacturingMain article: List of Nestlé brands [19]Nestlé has some 8,000 brands, with a wide range of products across a number of markets,including coffee, bottled water, milkshakes and other beverages, breakfast cereals, infantfoods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated [20]foods, and pet food. Nestlés best known brands include: Coffee and tea  Ice cream - Coffee mate - Dreyers - Nescafé - Drumstick
  • 5. - Nespresso - Häagen-Dazs - - Maxibon Nestea and E - Mövenpick Ice Cream nviga (controll - Parlour ed by the joint venture  Break with The fast Coca-Cola cerea Company, ls (so called Bevera me ge Partners distrib Worldwide) uted - Ricoré by Ce - Sweet Leaf real Tea Partn ers Bottled water World (Nestlé wide, Waters) the - Aquarel joint - Arrowhead ventur Water e - Contrex with G - Deer Park eneral Spring Water Mills) - Ice Mountain - Cheerios - Perrier - Chocapic - Poland - Golden Nuggets Spring - Nestle Fitness - Nestle Pure - Nesquik Life - Shreddies - San - Trix Pellegrino  B - Vittel a - Ozarka
  • 6. b  Milkshak y es and fo other o beverag d es - Cerelac- Carnation - Gerber- Caro - Nido- Juicy Juice - S-26 Gold, SMA and- Milo Promil (acquired from Pfizer- Nesquik Inc.)- Ovaltine- La  SLaitière (contr eolled by the ajoint venture s [2 owith Lactalis)1] n i  Cho n colat g e s and , conf ectio s nery o- Aero u- After Eight p- Baby Ruth s- Butterfinger- Caramac a n- Nestlé dCrunch- KitKat s- Lion Bar
  • 7. - Galak/Milky aBar u- PowerBar c- Quality eStreet s- Rolo- (Rowntree pro Nducts e s- Smarties t- lWonka produ écts- Toffee Crisp P  P r e o r f f e o s r s m i a o n n c a e l ) a - Buitoni n - Davigel d - Maggi - CHEF h e  F a r l o
  • 8. t z h e c n a r a e n d n u r t e r f i r t i i g o e n r- Boost a- PowerBar t e d f o o d s - DiGiorno (pizza) - Herta - Hot Pockets - Lean Cuisine - Stouffers  Pet food (Nestlé P- Dog Chow - Felix
  • 9. - Friskies - Purina ONE - Winalot  Pharmaceutical products and active cosmetics (cont- Innéov - Biotherm - Galderma  L i f e GAs of year end 2010, Nestlé held 29.7% of the shares of LOréal, the worlds largest companyin cosmetics and beauty. Its brands including Garnier, Maybelline, and Lancôme as well as The BodyShopstores.L’Oréal holds 10.41% of the shares of Sanofi-Aventis, the worlds number 3 and Europes [1]number 1 pharmaceutical company.