Public Relations & Success Stories: What You Can Do With Them?

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Most Internet-based businesses have TONS of testimonials sitting in their databases... and these testimonials have no other purpose but to be featured in their sales letters. …

Most Internet-based businesses have TONS of testimonials sitting in their databases... and these testimonials have no other purpose but to be featured in their sales letters.

But how many people actually read sales letters? And the more sales-y a page is, the odds are against a person actually reading it.

So here's a simple, but pretty wild idea about how you, your organization and your brand can utilize your testimonials and success stories to create a storm in your targeted markets, drastically increase your credibility, attract mass attention and develop an offline presence at the sane time.

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Transcript

  • 1. YOUR TESTIMONIALS & PR What Else You Can Do With Your Product Testimonials
  • 2. PAINS OF PUBLIC RELATIONS • Doesn’t generate measurable sales. For now, at least. • Most people find it difficult to pitch feature article ideas to larger / international news networks
  • 3. MEET CELISA JEFFERSON • Female, 27 years old • CreditsSilva Life System with “curing” her of her drug & alcohol addiction. She is now a great student, clean, and sober. • Sheloves Silva and would LOVE to be a product advocate.
  • 4. CELISA LIVES IN FLORIDA
  • 5. CELISA LIVES IN FLORIDA
  • 6. CELISA LIVES IN FLORIDA Population: 18,537,969
  • 7. SPECIFICALLY TAMPA, FLORIDA
  • 8. SPECIFICALLY TAMPA, FLORIDA
  • 9. SPECIFICALLY TAMPA, FLORIDA Population: 340,882
  • 10. 340,882 IS LARGER THAN ANY LIST MINDVALLEY HAS.
  • 11. WHAT COULD HAPPEN IF CELISA’S STORY REACHES 340,882 PEOPLE?
  • 12. and that’s just 340,882 people in the local grapevine
  • 13. WHAT WOULD HAPPEN IF YOU REPLICATED THIS ALONG THE ENTIRE EAST COAST OF THE USA?
  • 14. 55.95% of total US population
  • 15. WHAT ABOUT THE ENTIRE UNITED STATES OF AMERICA?
  • 16. 308,891,000 people. 67% of which are between 15-64 years
  • 17. AND THAT’S JUST4.54% OF THE WORLD POPULATION.
  • 18. SO NOW WHAT?
  • 19. SO NOW WHAT? • Shove ‘emin your media bank (yes, every person/organization should have a public media bank) • Waitto be courted by larger news networks. Journalists are always on the lookout for the next best feature.. and they monitor local news wires for them!
  • 20. WHY DO THIS?
  • 21. ATTACK THE LOCAL SCENE Everyone wants to know what’s going on within their local space. Californians don’t really give a damn about Texans.
  • 22. SELL YOUR SUCCESS STORIES Everyone wants to be a success story. Why do you think celebrity endorsements work?
  • 23. MAKE THEM YOUR BRAND ANGELS Reinforce your customers’ identities as your product advocates. Reinforce Celisa’s need to spread the word. Imagine what could happen when she tweets, blogs, or Facebooks about the feature.
  • 24. BOOST YOUR PAGE RANK & SEO More than just social proof. All news wires have online archives with awesome page ranks. Imagine what would pop up if someone Googled “MindValley”?
  • 25. AWESOME CREDIBILITY More than just social proof. AGAIN. People are more likely to buy from a company that’s endorsed by mass media.
  • 26. SO ARE YOU READY TO TAKE THE OFFLINE WORLD BY A STORM?
  • 27. by xinch