YOU HAVE @ MESSAGE

BACK TO THE BASICS

WHAT DO YOU HAVE TO TELL ? TO COMMUNICATE A MESSAGE INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT APPOINTMENT APPOINTMENT

TO BE UNDERSTOOD MAKE SURE YOUR AUDIENCE UNDERSTANDS YOUR MESSAGE

1. I HOPE YOU GET MY MESSAGE … WAIT AND SEE WHAT YOU GET 2. I HOPE YOU READ MY MESSAGE 3. I HOPE YOU UNDERSTAND MY MESSAGE

1. I WANT YOU TO GET MY MESSAGE WHAT YOU GET IS WHAT YOU WANT 2. I WANT YOU TO READ MY MESSAGE 3. I WANT YOU TO UNDERSTAND MY MESSAGE

KEY TO SUCCESS

#1 KNOW YOUR AUDIENCE #2 KNOW WHAT YOUR AUDIENCE WANTS # 3 KNOW HOW TO FULFILL AUDIENCE NEEDS KEY TO SUCCESS

KEY TO SUCCESS ONE MESSAGE = ONE GOAL = ONE IDEA

THE GOOD MIX CHOOSE THE GOOD MOMENT DELIVER THE GOOD MESSAGE SELECT THE GOOD PROFILES

KEY NUMBERS & FACTS

DATAS COLLECT IS EASIER THANKS TO THE WEB MEASUREMENTS ARE BETTER DATABASES NUMBER IS BIGGER COSTS ARE CHEAPER

AVERAGE RATES DELIVRABILITY = 90% OPENING = 25-30% CLICK = 10-15%

DELIVRABILITY AVERAGE OPENING RATE AVERAGE CLICK RATE EMAILS SENT EMAILS DELIVERED BOUNCES EMAILS DELIVERED OPENED EMAILS NOT OPENED EMAILS OPENED EMAILS CLICKED EMAILS NOT CLICKED EMAILS + 97% - 50% + 70% - 15% + 40% - 2% AVERAGE RATES

2007 97 BILLIONS OF EMAILS PER DAY 800 MILLIONS OF INTERNET USERS KEY NUMBERS 121,5 EMAILS PER USER PER DAY

50% OF THE EMAILS PEOPLE RECEIVE ARE COMMERCIAL KEY NUMBERS

75% OF THE EMAILS PEOPLE OPEN ARE PERSONAL OR PROFESSIONAL KEY NUMBERS

BEST PRACTICES

4 RULES #1 DATABASES NEED TO BE WELL SEGMENTED #2 IP ADDRESS IS AN ELEMENT OF BRAND AWARENESS #3 HTML CODE AND ERGONOMY ARE STRATEGIC ELEMENTS #4 USE SPAM DETECTION TOOLS & BE CAUTIOUS CHOOSING A SUPPLIER

EMAILING MAY NOT BE ALONE POSTAL MAILS & PHONING RADIO, PRESS & TV EVENTS WEB SITES STORES

ONE GOOD EXAMPLE STRATEGIC ZONE EYES FINISH HERE

THANK YOU TO GO FURTHER [email_address]