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Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
Team resbak powerpoint wo budget
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Team resbak powerpoint wo budget

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  • 1. PHILHEALTH:ANG RESBAK NG BUHAYMO!
  • 2. HEALTHCARE IN THEPHILIPPINESAquino Health AgendaUniversal Health Care for all Filipinos:Kalusugang Pangkalahatan (KP)@@@@@
  • 3. PHILHEALTH TODAYQuality healthcare forPriority to the poorSponsored ProgramNon-membership & underutilizationqqqqqqqqqqqqqqqqqq
  • 4. 1. Lack of information on membership &benefitsRATIONALE2. Lack of awareness ofnearby accredited health facilities3. Lack of funds for excessmedical billing*4. Immediate needs prioritized overfuture investment5. Public is unaware of improvedPhilHealth facilities6. Former PR strategy focused ontraditional media only
  • 5. PHILHEALTH:ANG RESBAK NGBUHAY MO!CAMPAIGNNot a privilege, but anentitlement for every FilipinoRebuild the image of PhilHealth foreffective communications with its constituentsPhilHealth in social media“A dependable friend”A strong back-up to defend & protectsomeone in times of needRESBAK
  • 6. CAMPAIGN OBJECTIVES1. Capture the attention & build resounding trust2. Aggressively increase exposure3. Generate increased membership4. Attain higher utilization rates5. Increased number of sponsorships6. Strengthen capacities of PhilHealth7. Appeal to the governmentEffectively deliver the message to thetarget audience that...A new and improved PhilHealth is readyto deliver quality healthcare services to itsmembersQuality healthcare is an entitlement tobeing a Filipino
  • 7. THE FILIPINO MASSES
  • 8. THE GOVERNMENT
  • 9. PRIVATE PARTNERS
  • 10. MEDIA PARTNERS
  • 11. ONLINE YOUTHPower of social mediaActive advocates forpublic healthcare
  • 12. STRATEGYPersonifyPhilHealthEngagingRelevantAccessibleRelatablePhase 1:Ang Barkadani Mang PhilPhase 2:Sino si MangPhil?Phase 3:Makibarkada kayMang PhilPhase 4:Resbak niyo siMang Phil!
  • 13. PHASE 1ANG BARKADA NI MANG PHILIdentify, Gather & Evaluate DataMeet with PhilHealthOfficials, Sponsors & MembersStrategizeStrengthen Support from GovernmentAgenciesFocus Group DiscussionsGather Champions & Sponsors
  • 14. Create Awareness of PhilHealth’s NewImagePHASE 2SINO SI MANG PHIL?Improve Transparency, Visibility &EducationSINO SI MANG PHIL?Ako si Mang Phil!
  • 15. I-TAG SI MANG PHIL@ TWITTER & FACEBOOKMGA KWENTO NI MANGPHIL
  • 16. MANG PHIL MEMESTEXT BLASTS
  • 17. KAUSAPIN SI MANG PHIL TARPAULINSFANS NI MANG PHILBOSES NI MANG PHILKAPITBAHAY NIMANG PHIL WORKSHOPSHHHHHHwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwq
  • 18. PHASE 3MAKIBARKADA KAYMANG PHILGenerate Membership & ParticipationDemonstrate effectiveness, reliability & benefits ofPhilHealth membershipInvolvement
  • 19. MANG PHIL TOTHE RESCUE!MEDICALMISSIONSFree medical missions to showcasethe benefits of being a memberCultivate the habit of havingregular medical assistancePHASE 3MAKIBARKADA KAYMANG PHILComic strip contestTheme:Benefits & Servicesof PhilHealth
  • 20. FEEL NA FEELANG HEALTH SAPHILHEALTH FAIRNSOREGISTRATIONPHASE 3MAKIBARKADA KAYMANG PHILCelebration ofhealth and wellnessCulminating affairJumpstart theirPhilHealth membership
  • 21. PHASE 4RESBAK NIYO SI MANG PHIL!Evaluation & SustainabilityMaintain the new image of PhilHealthNurture a trusting community among members &PhilHealth officialsInternal Feedback & AssessmentInvolvement of more private investorsMang Phil Calendar
  • 22. MEETINGWITHP.NOY
  • 23. TIMETABLEDecember 2012 to May 2013
  • 24. MEASUREMENT OF IMPACTSocial Media AwarenessIncrease in sponsorships and governmentsubsidyoooooooHigher utilization rates and membershipqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  • 25. PHILHEALTHANG RESBAK NG BUHAYMO!

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